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Your content is boring here's what to do about it

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How do you create content that your audience don't just like and share, but content that connects with them emotionally? Here's how to create engaging, emotive and sometimes vulnerable content your audience will love.

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Your content is boring here's what to do about it

  1. 1. YOUR CONTENT IS BORING (HERES WHAT TO DO ABOUT IT) cecrow| ey3O -'# AxonnTips
  2. 2. marketing content assistant cec row| ey3O : * AxonnTips
  3. 3. "lg! ll , , marketing content assistant *3 years marketing experience cec row| ey3O # AxonnTips
  4. 4. . 4 . "iii ‘I . v marketing content assistant *3 years marketing experience *B| ogger cecrow| ey3O : * AxonnTips
  5. 5. . r . 91.4 I . v marketing content assistant *3 years marketing experience Blogger *6 years lifestyle blogging experience cecrow| ey3O : * AxonnTips
  6. 6. . r . 91.4 I . v marketing content assistant *3 years marketing experience Blogger *6 years lifestyle blogging experience *6 years of cringeworthy blog posts on the internet cecrow| ey3O : * AxonnTips
  7. 7. How blogging has changed I cecrowley30' # AxonnTips
  8. 8. I cecrow| ey3O # AxonnTips
  9. 9. Blogger stereotype, circa 2009 Beautiful blogger Looks tall Probably very expensive dress 1 cecrow| ey3O # AxonnTips
  10. 10. “You have to be the first, the best or different” - Loretta Lynn y cecrow| ey3O # AxonnTips
  11. 11. Bloggers are starting to open up '. i‘. :*A~ . ’¥lL(V5tn ll pin hnm‘l to hing 2 Jon 1 e irymm 7 . Foltowr Honest To Blog — — l'lterior lilutives I'm going to palace this week‘: Honest no Blog uilh this: This is is no way man: to but anvones feelings. tall anwue am. or point the 6ngm‘pla_' the blame game. [nuud I'm going to Mr}: but on a topic much like in_' original post that spawned this wt¢kl_'§o. nm simply to shun my nnxfound point of vim-. FF 1.5., /.p. g, Hnnexl In hing: , 'nlo; j,gin-,1pI'nn1i9 run . *.'i. ' y cecrow| ey3O # AxonnTips
  12. 12. What business can learn from blogging I cecrow| ey30’ # AxonnTips
  13. 13. Almost everything you say has been said before And probably better (Sorry) I cecrow| ey3O # AxonnTips A
  14. 14. There are over 150 MILLION blogs
  15. 15. And a new blog is created EVERY HALF A SECOND
  16. 16. Few people are saying anything new Google launches Android Experiments Google Launches Andmd to showcase your most creative apps Experiments websitero Highlight Innovative Projects On Android ' Ryan vrhi-mam 1--‘-'1 Ii i1 {.1 m1-air 6) 0.-. 1 5-i-»~ I. n: ’~ u : <: - »«-l. ;: Google Launches Android Experiments To Showcase Experimental Open-Source Android Apps New site ‘Android Experiments’ launched by Google to showcase creative Android apps “ S4 2 Tweet m 1 U cecrow| ey3O # AxonnTips
  17. 17. IE. ’.'; .'‘ 1"‘? _ I _ _r5_‘1 K , .« , ,, I :1 a , -3., ‘ 3:. “ t‘ 9,1 9-‘: J 22.1 ‘ 2.3- "us :3! u L. L Here’s why LinkedIn’s shares are tanking today in seeprm Cundol » i Why I hate Linkedln Posted on May Mth, 2015 By I cecrow| ey3O # AxonnTips
  18. 18. TELL A STORY A
  19. 19. Why do we love stories? A I cecrowley3O # AxonnTips
  20. 20. “After nourishment, shelter and companionship -. - - ‘_ s . ‘ -. are the thing we need most in the‘‘world. '’ * — Philip Pullman 9 cecrow| ey3O # AxonnTips
  21. 21. Stories or narratives have been shared in every culture 1 cecrow| ey3O # AxonnTips
  22. 22. 65% of our daily conversation is either personal stories or gossip / / 1 -‘I’ "1; ac,
  23. 23. “How was your weekend? ” - . .__, I ,2 "I 11 I , , . N, i i g "5. cecrow| ey3O # AxonnTips
  24. 24. Everything you share on social media is your story too. .. lc; /, . . 1 / g/ LJ‘ _____ . %—. L I {,4 V _ / T‘ I It/ I I cec row| ey3O # AxonnTips
  25. 25. Telling stories allows people to relate to us When someone tells a story we find a way to relate it to our own experience Thus creating a connection I cecrow| ey3O # AxonnTips A
  26. 26. The art of storytelling isn’t dead cecrowley30' A
  27. 27. ll Became the fastest ever podcast to reach 5 million downloads in the iTunes store I cecrowley3O # AxonnTips
  28. 28. The number of Americans tuning into podcasts has doubled since 2008 7% 9 17% I cecrow| ey3O # AxonnTips
  29. 29. “What’s missing from journalism is joy, humour and surprise —‘ the elements of a great story” Ira Glass Presenter of Tiifs . £i. rne. r’. i’Can I cecrow| ey3O # AxonnTips
  30. 30. Telling a story is about injecting your experience, your opinions and your history into your content I cecrow| ey3O it AxonnTips A
  31. 31. Why we share what we share I cecrowley30' # AxonnTips
  32. 32. ‘‘I want to go cecrow| ey3O 1* AxonnTips
  33. 33. 1|—want—to—ge 3./ —|RAl_—” I cecrow| ey3O it AxonnTips
  34. 34. 66% of people share to give people a better sense of who they are and what they care about A it AxonnTips
  35. 35. “Appeal to customers’ motivation to connect with each other — not just with your brand” A cecrow| ey3O # AxonnTips C
  36. 36. How to create content that creates an emotional connecfion y cecrow| ey30’ # Axo-nnTips
  37. 37. ls honesty the ' A busi' Posttd on July 2118, 2015 By “On Thursday I came into the office wearing l'ij1i? >|"’l{: l ht g trousers. " I cecrow| ey3O 4: AxonnTips
  38. 38. What can you bring in about yourself that people will connect with? I cecrow| ey3O # Axo-nnTips A
  39. 39. Create an exclusive club. .. . . 27 St Of 8 ’ Ob d 9 Times Life Was Too Real For wnh $22205 ewmmg 59556 21 Faces Everyone With A Low Pain People In Their Twenties Remenw mnm WWW “M, gemg. Tolerance Will Instantly Recognize Chris Melbergei understands the struggles 01' modem AHAHAHA lsiuimeci my toe can 911 act. -linood a la Buzzfeed U cecrow| ey3O 1! AxonnTips
  40. 40. “lt’s better to have 100 people love you than have a million people who sort-of like you” Brian Chesky Founderof AirBNB I cecrow| ey3O it AxonnTips
  41. 41. ARE YOU COMING To BED? / I CANT Tans I5 TMPORTAMT WHAT? I / SOMEONE I5 WRONG ON THE INTERNET. ‘wt w cecrow| ey3O : - AxonnTips
  42. 42. cec row| ey3O :3 AxonnTips
  43. 43. No-go zones cecrowl O : “ Axonn ' s
  44. 44. People care about 3 things -Behaviour -Belongings -Belief I cecrow| ey3O 4: AxonnTips A
  45. 45. Pieces that make people angry have the biggest response Additional liklihood to appear on NYT most-emailed list by emotion inspired Sadness 17% Anxiety 24% Awe 340/ Anger Emotion inspired 1 cecrow| ey3O # AxonnTips
  46. 46. Create authentic content A I cecrowley3O # AxonnTips
  47. 47. “You never really know a man until you stand in his shoes and walk around in them” Atticus Finch — To Kill a Mockingbird cecrow| ey3O . *- AxonnTips
  48. 48. cecrow| ey3O AxonnTips Let your freak flag fly!
  49. 49. Tak about your struggles r1=‘*“‘ P l /52:0 5 av _, fifge‘ ’ , / ‘: Vb. ,, - ; _ = t*: .‘§§«: t“%*f ~ "—~ l 5 i A ‘”“‘—~‘: __ 4 -~ ‘ | ' " <I’[' . ‘ ‘. :~ ‘ . -. , ' —. :‘t. ‘4 _, _ 4' . r._ . . yy . _ i ; ix‘. - ; Ll ‘ .4- I ‘ll 40%‘ N‘ g i‘ l' —A: ’, H‘ 4‘ 52’-%‘ii_. 3, L '. ._ ‘Vb _ K. F: _ LA L 1 r ‘}‘+. r " . _.i , ,'; ,______. ._. ___, t Brene Brown - The Power of Vulnerability cecrow| ey3O : * AxonnTips
  50. 50. Consider topics that might be controversial in your sector 1 cecrowley30’ # Axo-nnTips
  51. 51. Engage in some friendly debate over a hot topic in your sector Why I hate Linkedln Linkedln: Haters gonna hate Post-d on Hay 101-. 2015 81 Found on my 20th. 2015 By cecrow| ey3O AxonnTips
  52. 52. Say something different Use your own personal story to stand out I cecrow| ey3O it AxonnTips
  53. 53. Any questions? I cecrow| ey3O 4! AxonnTips
  54. 54. Need some help with your . 3 ' 3 3 _ Get in touch with the team today www. axonn. media hello@axonn. media +44 (0)207 517 2200 @AxonnMedia

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