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Social Media 
For Customer Acquisition 
Banking Sector 
Presented at Bank Branch of the Future Conference in Malaysia on O...
Agenda 
• Introduction 
• Case Studies 
• Framework to Multiply Revenue through 
DM 
• Exercise: Facebook Adv Strategy for...
Let’s learn from Real Examples
Customer Acquisition 
Influence 
Lead 
Sale
Customer Awareness/Marketing 
Source: Capgemini - Social Banking
Customer Insights 
Source: Capgemini - Social Banking
Lead Generation 
Source: Capgemini - Social Banking
Customer Service 
Source: Capgemini - Social Banking
Brand Building 
Source: Capgemini - Social Banking
ICICI Bank
28% Increase in Revenue for SMBs
Amex: Realize your Potential
Kotak Bank: Transfer Money through FB
ASB Bank: Virtual Branch on FB
Let’s learn from few Non- 
Banking Examples
Tweet 2 Order
QR (Quick Response) Codes
Customer Acquisition Framework 
Reach 
Online Presence 
Audience 
Aggregation 
Leads Sales 
SEO, Ads, 
Email, 
Social 
Med...
KISSmetrics Post Trial Sign-up Flow
KISSmetrics Welcome Email
KISSmetrics Evangelizing Email
KISSmetrics Relationship Email
Real Opportunity 
Reach Leads Sales Revenue Growth % 
1000 100 10 1 Lac 
1500 150 15 1.5 Lacs 50 
1000 150 15 1.5 Lacs 50 ...
Exercise: Online Advertising 
Strategy for Lead Generation
Remarketing/Retargeting
Remarketing Example
Google Adwords vs Facebook Ads 
• Adwords: intent => higher conversion 
• Facebook: targeting 
• Facebook: early mover adv...
Opportunity of Targeting on Facebook 
• Age 
• Location 
• Gender 
• Interest & Behaviour 
• Relationship Status 
• Social...
Interest & Behaviour Targeting
Custom Audience: Email/Phone/UID
Retargeting on Facebook
Landing Page Optimization
Customer Acquisition Framework 
Reach 
Online Presence 
Audience 
Aggregation 
Leads Sales 
SEO, Ads, 
Email, 
Social 
Med...
Time to Create Your Strategy 
http://bit.ly/dv-ws
“Anti-Social” Bank
True Victory! 
“Talking to Zappos is like talking to a Friend 
who happens to sell Shoes.”
Terima Kasih! 
Let’s continue this conversation… 
On Social Media Off Social Media 
@MyDigitalVidya 
info@digitalvidya.com...
Social Media for Customer Acquisition For Banking Sector
Social Media for Customer Acquisition For Banking Sector
Social Media for Customer Acquisition For Banking Sector
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Social Media for Customer Acquisition For Banking Sector

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Care about leveraging Social Media for Lead Generation & Sales for Banking Sector? You will this case study based deck relevant and useful. Presented live at The Bank Branch of the Future Conference in Malaysia on Oct 14, 2014 by Pradeep Chopra, CEO of Digital Vidya. Find more about Digital Vidya at http://www.digitalvidya.com

Published in: Marketing

Social Media for Customer Acquisition For Banking Sector

  1. 1. Social Media For Customer Acquisition Banking Sector Presented at Bank Branch of the Future Conference in Malaysia on Oct 14 (2014)
  2. 2. Agenda • Introduction • Case Studies • Framework to Multiply Revenue through DM • Exercise: Facebook Adv Strategy for Lead Generation • Q & A
  3. 3. Let’s learn from Real Examples
  4. 4. Customer Acquisition Influence Lead Sale
  5. 5. Customer Awareness/Marketing Source: Capgemini - Social Banking
  6. 6. Customer Insights Source: Capgemini - Social Banking
  7. 7. Lead Generation Source: Capgemini - Social Banking
  8. 8. Customer Service Source: Capgemini - Social Banking
  9. 9. Brand Building Source: Capgemini - Social Banking
  10. 10. ICICI Bank
  11. 11. 28% Increase in Revenue for SMBs
  12. 12. Amex: Realize your Potential
  13. 13. Kotak Bank: Transfer Money through FB
  14. 14. ASB Bank: Virtual Branch on FB
  15. 15. Let’s learn from few Non- Banking Examples
  16. 16. Tweet 2 Order
  17. 17. QR (Quick Response) Codes
  18. 18. Customer Acquisition Framework Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools)
  19. 19. KISSmetrics Post Trial Sign-up Flow
  20. 20. KISSmetrics Welcome Email
  21. 21. KISSmetrics Evangelizing Email
  22. 22. KISSmetrics Relationship Email
  23. 23. Real Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
  24. 24. Exercise: Online Advertising Strategy for Lead Generation
  25. 25. Remarketing/Retargeting
  26. 26. Remarketing Example
  27. 27. Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
  28. 28. Opportunity of Targeting on Facebook • Age • Location • Gender • Interest & Behaviour • Relationship Status • Social Connection on Facebook • Occupation • Education
  29. 29. Interest & Behaviour Targeting
  30. 30. Custom Audience: Email/Phone/UID
  31. 31. Retargeting on Facebook
  32. 32. Landing Page Optimization
  33. 33. Customer Acquisition Framework Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools)
  34. 34. Time to Create Your Strategy http://bit.ly/dv-ws
  35. 35. “Anti-Social” Bank
  36. 36. True Victory! “Talking to Zappos is like talking to a Friend who happens to sell Shoes.”
  37. 37. Terima Kasih! Let’s continue this conversation… On Social Media Off Social Media @MyDigitalVidya info@digitalvidya.com Leverage Digital Marketing for Incredible Growth? Join us in our upcoming Trainings! http://www.digitalvidya.com

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