1. Marketing Trends to Watch in
2013
Created By Cygnis Media
http://www.cygnismedia.com/

2. Marketing Trends 2013






Media Fragmentation
Smartphone Device Adoption Has Reached Half
of U.S. Population
Content Marketing Is Still King
Facebook Is Still Dominant
Users Notice More Branded Content on Their
News Feed
Twitter Getting More Popular

3. Media Fragmentation


Customers are everywhere, all at the same time.
According to the Thomas edison review, there are 256
thousand U.S. customers on TV, 243 thousand on
stereo, 232 thousand on the Online, 182 thousand
linked at house via high speed internet, 177 thousand
linked at house via wi-fi, and 139 thousand smart phone
customers.
In this age of multi-media intake, customers are using
more gadgets across a typical set of systems to do more
things than ever. That indicates promoters have to
perform catch-up and move away from techniques of the
last. These days, the “e” in e-commerce indicates
everywhere.

4. Smartphone Device Adoption Has
Reached Half of U.S. Population



With 139 million (54%) of People in america owning
mobile phones, mobile use has achieved critical mass in
the United States.
Research by eMarketer shows how long people spend
on a cellular phone is growing at 14 times the rate of
desktop computer usage. The same analysis indicates
that mobile is becoming a more popular route for
commercial dealings.
In the second quarter of 2012, mobile revenue included
15.5% of total B2C retail e-commerce revenue,
compared to only 1.9% for social e-commerce revenue.

5. Content Marketing Is Still King


There is no discussion that material is still master. A
2012 study performed by Outbrain and analysis
company eConsultancy revealed that 91% of in-house
promoters use material promotion to sell their goods and
services. Additionally, 91% of all online promotion
experts believe material promotion will become even
more important over the next 12 months.
The same analysis indicated to the top 3 types of
material that are working best for marketers: social
content and up-dates (82%), emails (76%) and news or
function articles (69%).

6. Facebook Is Still Dominant


Despite all of the changes that keep take position on
Facebook or myspace such as Chart Look for and
hashtags, the variety of customers on Facebook or
myspace is increasing, providing promoters possibilities
to communicate with viewers in impressive methods.
Brands that use hashtags in their content may have a
little bit greater achieve than manufacturers that do not
use them, according to Edgerank Checker. Hashtags will
also start up new marketing possibilities for promoters,
such as the capability to promote straight to customers
who have used or visited on a particular hashtag.

7. Users Notice More Branded
Content on Their News Feed

A majority of Facebook or myspace customers (64%) observed more
labeled material on their information nourish. Most customers do not visit a
brand’s Facebook or myspace Page. They communicate with
manufacturers on their information nourish, which is where opportunities
and difficulties lie for promoters.

On the good side, customers who want to communicate with product
material will be more involved and open to product information. The
opposite is true for customers who just want to hang out with their friends.
They will simply cover up any product material they do not want to see
(especially if those content are regular and intrusive).

We know that images already create up 55% of information nourish
experiences, and that pictures will keep growing in significance. To get
customers to communicate with labeled material on Facebook or myspace,
promoters should create content more visible and provide interesting yet
appropriate ideas about your company.

8. Twitter Getting More Popular


Although Facebook or myspace is at the top of the
public networking world, the Thomas edison review
reveals that Twitter posts is getting more well-known.
Observe that only 11% of People in america “Have not
observed of Twitter posts, which indicates 86% have!
You might say, But only 16% of People in america
actually use Twitter! Real. However 45% listen to about
tweets on other press Almost Every Day and 89% have
seen or observed of tweets in other press at some point
(green, plus red, plus yellow-colored, plus violet pieces
= 84%). This implies that an frustrating greater part of
People in america have been revealed to Twitter posts
via multi-media intake.

9. Thank You
Marketing Trends to
Watch in 2013
data collect : socialmediaexaminer
Created By Cygnis Media
http://www.cygnismedia.com/