Opening slides containing analytics facts and tips at Analytics Academy on March 19, 2015.

1. March 19, 2015
8:30am-2:30pm
Harvard i-lab
Analytics
Academy
#digmetrics

2. If you want to separate internal (staff) traffic
from external traffic to your site, use a filter in
Google Analytics.
Source: www.e-nor.com blog, February 2015

3. Automate weekly email analytics reports for
a snapshot of the metrics that are most
important to you.

4. Be consistent in your naming
conventions for your campaign source,
medium, and content.
Source: Lunametrics.com

5. Create an alert to monitor error pages
(404s).
Source: online-behavior.com/analytics

6. Facebook “Domain Insights” provides you
with the number of people coming to your
domain from Facebook.
Source: readwrite.com

7. For more helpful tips, visit:
harvard.edu/guidelines
Source: readwrite.com

8. In 2015, 60% of websites contained some kind
of traffic analysis tool.
Of that 60%, 81% were using Google Analytics.
Source: http://w3techs.com/technologies/overview/

9. Use Google Analytics Advanced Segments
to customize and personalize your data
view.

10. Create a trailing slashes filter in Google
Analytics so that:
http://kittycity.com/cats = http://kittycity.com/cats/
Source: www.e-nor.com blog, February 2015

11. A session in Google Analytics is a
collection of interactions, or hits, from a
specific user during a defined period of
time.
Source: support.google.com/analytics

12. To view analytics that measure your
business goals, create custom Google
Analytics dashboards or find ready-to-
use dashboard templates in the Google
Analytics Solutions Gallery.

13. Around 75% of websites today are not
active, but are parked domains or similar.
Source: internetlivestats.com

14. Women dominate Pinterest: 42% of online
women now use the platform, compared
with 13% of online men.
Source: Pew Internet

16. Google processes over 40,000 search
queries every second, on average.
Source: internetlivestats.com

17. 89% of 18-29 year-olds are active on
social media, as are 43% of adults 65
and older.
Source: business2community.com, January 2014

18. Facebook accounts for 15.8% of total time
spent on the internet.
Source: rocketpost.com, February 2014

19. Google Analytics’ new benchmarking reports
allow users to compare their results to 1,600
industries and 1,250 markets.
Source: searchengineland.com, September 2014

20. eBay is the most engaging brand on
Twitter. Starbucks is the fourth-most-
engaging, and also has the fourth highest
number of followers of any major brand.
Source: Simply Measured

21. Nearly 1.4 billion people around the world
use Facebook every month. Some 890
million people visit it daily and now view
more than 3 billion videos a day.
Source: Mashable

22. The web has grown from 1 website in
1991 to 1 billion in 2014.
Source: internetlivestats.com

23. For websites, Google Analytics uses
JavaScript code to collect information.
Source: support.google.com/analytics/

24. Use In-Page Analytics to gain insight into the
effectiveness of Calls to Action.

25. Create an analytics implementation plan.
Source: support.google.com/analytics

27. Segmenting your analytics allows you to
isolate and analyze subsets of your data.
Source: support.google.com/analytics

28. The building blocks of every report in
Google analytics are dimensions and
metrics.
Source: support.google.com/analytics