Outernet  Marco Vicario  Product Developer, Technology evangelist,  shy Innovator,Thinker, Human ,  Capgemini consultant
Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.
The traditional mental model of           marketing   Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. A...
The new mental model of marketing     Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserv...
Gartners 2011 Hype Cycle Special Report http://bit.ly/qCCOvA
Check-in media
your home page                       earn badges            What your friends are watching
Miso has more than300.000 users  Source: http://rww.to/HVSX5Z
your actions                          check-in               search what you’re doing
GetGlue has2.000.000 users…and counting Source: http://tcrn.ch/xPx24F
100m cumulative check-ins, +800% 2011350m data-point (likes, reviews, check-ins)          130m people   daily reach throug...
Location Based System
48.000 mobile ownerssurveyed across58 countries   Source: TNS http://bit.ly/IidUbr
Are you interested in LBS?                            No                           32%                                    ...
Reason for using LBS   46%                           26%                                                     22%          ...
Shopping
Gamification
By 2015, 50 percentof companies willembracegamification   Source: http://bit.ly/dMwY8P
Internet of Things
So What?
RecipeListen       Be a part of itEngage            Measure
Grazie
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
Outernet: Rome July 2012
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Outernet: Rome July 2012

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My speech at Outernet event. LBS, check-in media, gamification

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Outernet: Rome July 2012

  1. 1. Outernet Marco Vicario Product Developer, Technology evangelist, shy Innovator,Thinker, Human , Capgemini consultant
  2. 2. Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.
  3. 3. The traditional mental model of marketing Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.
  4. 4. The new mental model of marketing Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.
  5. 5. Gartners 2011 Hype Cycle Special Report http://bit.ly/qCCOvA
  6. 6. Check-in media
  7. 7. your home page earn badges What your friends are watching
  8. 8. Miso has more than300.000 users Source: http://rww.to/HVSX5Z
  9. 9. your actions check-in search what you’re doing
  10. 10. GetGlue has2.000.000 users…and counting Source: http://tcrn.ch/xPx24F
  11. 11. 100m cumulative check-ins, +800% 2011350m data-point (likes, reviews, check-ins) 130m people daily reach through Facebook/Twitter
  12. 12. Location Based System
  13. 13. 48.000 mobile ownerssurveyed across58 countries Source: TNS http://bit.ly/IidUbr
  14. 14. Are you interested in LBS? No 32% Yes 68% Source: TNS http://bit.ly/IidUbr
  15. 15. Reason for using LBS 46% 26% 22% 19% 13%Navigation Finding Finding friends Checking public For a deal or restaurants nearby transport special offer Source: TNS http://bit.ly/IidUbr
  16. 16. Shopping
  17. 17. Gamification
  18. 18. By 2015, 50 percentof companies willembracegamification Source: http://bit.ly/dMwY8P
  19. 19. Internet of Things
  20. 20. So What?
  21. 21. RecipeListen Be a part of itEngage Measure
  22. 22. Grazie

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