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Infographics 101: Get it right every time

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Infographics are a valuable tool when it comes to content marketing, but many companies who commission an infographic aren’t sure what they can expect from their agency and how to plan it to perfection.

We put together an ebook of 100 of our best tips so that you can execute the most amazing infographics with less hassle.

In this slideshare, we’ve put together 15 of our favourite tips, with some handy stats to back them up.

Published in: Marketing
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Infographics 101: Get it right every time

  1. 1. ‘ v / ‘ ‘pi 21 ' l “Eli. I "an- ‘lA I E‘ ‘ . ._ ‘If, " ‘ K r"" V" l ‘l , : #lOOinfographi<: tips @AxonnMedia E www. axonn. media
  2. 2. 1. Think like your audience I u_. .. Knowing your audience allows you to create relevant content. x. D. I 52% of marketers target ‘ between 2 and 4 4 personas with tailored ~ ' I @A><onnl/ lecrlia # #lOOinfograiohictips Source: Linkedln Technology
  3. 3. *2. Take time to promote your hard work There’s no point V creating a great all infographic and just i l letting it sit on your L ~—***a'' g, «~L" site. ‘T 75% of UK businesses say that Twitter is the most effective way to share content. "‘T? _— @A><onnlVleolia 4-‘ #lOOini‘ograiol'iictips Source: CIVII anol Axonn Media
  4. 4. 3. Be realistic I 1 Let’s face it, it probably won’t go viral overnight. . :v~J/ ll. ’ ‘r A ‘ . , But, infogra ‘~. 7, “‘ @A><onnlVleolla ii #lOOinfograiol'iictiios l , .. - l; - V . A , / ref’ "3 / ' / ‘iv 1,. I ' ' — 4 : .«w"_ p 1 7 s r i . ‘ ’ 'j-nnn:5’' ”< t A‘ phics are shared 3x more than otherforms of content. " . - ‘ea. .. -:3’ Source: Hubspot
  5. 5. 4. Establish a schedule ‘Cu 69% of B2B marketers struggle with lack of time. @AxonnMedia ~" #lOOinfograiol'iictips Make a plan and stick to it. Source: ClVll
  6. 6. 5. Take advice 1 ” / Research what’s been done before There are over 52m search results for the term ‘lnfographics’. So there is no shortage of inspiration. : “' @A><onnlVleolia # #lOOinfograiol'iictips Source: Google
  7. 7. 6. Be original Nobody gets excited about an overused idea. , ‘,_ p 1 Why would someone share your content if they’ve already seen the ex same thing on other websites? @A><onnlVleolia ¢-‘ #lOOinfograiol'iictips
  8. 8. 7. Stay true to your brand T __, , Branding is important, but it shouldn’t dictate everything and hamper creativity inthe process. 84% of UK marketers say that bra _ , A.. _, / nd wareness is the most important goal. ‘ &' ‘ w. 4., A. .v . . firs l 5» l ' N H. ‘ 2 ', ;.~.1,. .‘~ ' . v . / , . / . ‘ @AxonnMedia #1 #lOOinfograiol'iictips A J i L . ; T g _ “~r/ T . 4.1? V _}_, ... . ‘-‘1:'. a.4.> _. . Ni‘; l ‘; ;._; .. . . .; - . . . . 3, . ... .-. ..; -1-V” / . . Source: CMl and Axonn Media
  9. 9. 8. Share buttons and comments I 3/ ' . )/ K / .k / People love to share, so make it simple for them to do so. ¢ / ' K. S “/ L ‘R It takes 2 steps to share an / infographic with a button, and K 4 if you share manually. @AxonnMedia : ' #lOOinfograiol'iictips
  10. 10. 9. Don’t miss a trick Don’t just share it on social , media, email it too. . ~ 1:‘ ‘ ‘Ii ‘i ‘: ’ . / ’; :_{i , ‘ , . i if arketers say that email marketing is effective. Pies, 1?? 1"’ ‘ / _j‘; ';‘ / V l . . 1 I-. ,—i. 'tAt7.. A I 1 ' — — / . . . 2,. ‘I-51 ""~ »__ : “' @AxonnMedia # #lOOinfograiol'iictips Source: Salesforce
  11. 11. 10. Stick around and engage I I . , :1 . ———*l . . « “. _ , . . I x» , , pl 1:, /i. ‘ Don’t just share and run. Getlinvolved in conversations around the topic. A 39% of B2B buyers share W lnfographics on social media ‘*l _ frequently. @AxonnMedia ¢-‘ #lOOinfograiol'iictips Source: DernandGen
  12. 12. 11. Contacts, contacts, contacts! If you already know someone who might be interested, share it with them. iris’ 1:. .. inn: :2 vi‘ i For every contact you send your infographic, you multiply the chances of it being shared with others. @AxonnMedia :1 #lOOinfograiohictips
  13. 13. 12. Where is your audience u'i‘KL 9 Where does your audience spend l » their time? Make sure you know their favourite social networks. 94% of B2B marketers use ‘ Linkedln to distribute content. , _ - . . fess ; «~. -~. s:>r~ : <:u_. .=. ;=*'" B‘ ; l, '"; .—1‘-’i'”“; ’-iT5; T ‘ *" ‘‘; ‘;‘”*‘‘. «——~ @AxonnMedia #lOOinfograiol'iictips Source: CMI
  14. 14. 13. Build your social presence Having a strong social presence can influence your i 67% of people prefer to buy audience to _ K Corlgloguies purchase. 4 p — whose content ‘ they enjoy. :“' @AxonnMedia # #100‘ f h" t" In Oglalo lc lps Source: Axonn Media
  15. 15. 14. Check those Pinterest pins! What’s better for sharing an infographic than Pinterest? There are currently over 70 million Pinterest users. @AxonnMedia fir #lOOinfograiol'iictips Source: Expanded Ramblings
  16. 16. 15. Strategy 1 Having a solid strategy will help you achieve your goals and bring results. Only 36% of content marketers have a written ff? <~a%2. strategy @AxonnMedia #lOOinfograiohictips _ Source: CMI and Axonn Media
  17. 17. Enjoyed this Slideshare? Find 100 top lnfographics tips in our practical workbook: bit. ly/1cHyzi! Q
  18. 18. Get in touch! ~‘~u9 l t FVIQ 4:4 I ‘ $0’ In vw 2 '9 j f A qr (It I I (ll

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