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#lOOinfographi<: tips @AxonnMedia E www. axonn. media

2.
1. Think like your audience
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Knowing your audience allows you to
create relevant content.
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52% of marketers target
‘ between 2 and 4 4
personas with tailored ~
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# #lOOinfograiohictips
Source: Linkedln Technology

3.
*2. Take time to promote your hard work
There’s no point V
creating a great all
infographic and just i l
letting it sit on your L ~—***a'' g, «~L"
site. ‘T
75% of UK businesses say that Twitter is
the most effective way to share content.
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4-‘ #lOOini‘ograiol'iictips
Source: CIVII anol Axonn Media

4.
3. Be realistic
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Let’s face it, it probably won’t go viral
overnight.
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phics are shared 3x
more than otherforms of content. "
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Source: Hubspot

5.
4. Establish a schedule
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69% of B2B marketers struggle with
lack of time.
@AxonnMedia
~" #lOOinfograiol'iictips
Make a plan and stick to it.
Source: ClVll

6.
5. Take advice
1 ” /
Research what’s been done before
There are over 52m search
results for the term
‘lnfographics’. So there is no
shortage of inspiration.
: “' @A><onnlVleolia
# #lOOinfograiol'iictips
Source: Google

7.
6. Be original
Nobody gets excited about an
overused idea.
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Why would someone
share your content if
they’ve already seen the ex
same thing on other
websites?
@A><onnlVleolia
¢-‘ #lOOinfograiol'iictips

8.
7. Stay true to your brand
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Branding is
important, but it
shouldn’t dictate
everything and
hamper creativity
inthe process.
84% of UK marketers say that bra
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nd
wareness is the most important goal.
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Source: CMl and Axonn Media

9.
8. Share buttons and comments
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People love to share, so make it
simple for them to do so.
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It takes 2 steps to share an /
infographic with a button, and K
4 if you share manually.
@AxonnMedia
: ' #lOOinfograiol'iictips

10.
9. Don’t miss a trick
Don’t just share it on social ,
media, email it too. . ~
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i
if arketers say that
email marketing is effective.
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# #lOOinfograiol'iictips
Source: Salesforce

11.
10. Stick around and engage
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Don’t just share and run. Getlinvolved in
conversations around the topic. A
39% of B2B buyers share W
lnfographics on social media ‘*l _
frequently.
@AxonnMedia
¢-‘ #lOOinfograiol'iictips
Source: DernandGen

12.
11. Contacts, contacts, contacts!
If you already know someone who might be
interested, share it with them.
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For every contact you send your
infographic, you multiply the chances of it
being shared with others.
@AxonnMedia
:1 #lOOinfograiohictips

13.
12. Where is your audience
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Where does your audience spend
l » their time? Make sure you know
their favourite social networks.
94% of B2B marketers use ‘
Linkedln to distribute content. , _
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@AxonnMedia
#lOOinfograiol'iictips
Source: CMI

14.
13. Build your social presence
Having a
strong social
presence can
influence your i
67% of people
prefer to buy
audience to _ K Corlgloguies
purchase. 4 p
— whose content
‘ they enjoy.
:“' @AxonnMedia
# #100‘ f h" t"
In Oglalo lc lps Source: Axonn Media

15.
14. Check those Pinterest pins!
What’s better for sharing an infographic
than Pinterest?
There are currently over 70 million
Pinterest users.
@AxonnMedia
fir #lOOinfograiol'iictips
Source: Expanded Ramblings

16.
15. Strategy
1
Having a solid strategy will help you
achieve your goals and bring results.
Only 36% of content
marketers have a written
ff?
<~a%2.
strategy
@AxonnMedia
#lOOinfograiohictips _
Source: CMI and Axonn Media

17.
Enjoyed this
Slideshare?
Find 100 top
lnfographics tips in our
practical workbook:
bit. ly/1cHyzi! Q

18.
Get in touch!
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