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Supercharge your strategy! 20 stats for the organised marketer

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Ready to supercharge your content marketing strategy? These 20 statistics, covering everything from digital to business to social media, will help you to develop your best-ever strategy.

Published in: Marketing
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Supercharge your strategy! 20 stats for the organised marketer

  1. 1. Supercharge your strategy! 20 stats for the organised marketer — - i 7 Z'; ‘‘/ ‘ . 44 #AxonnTips @AxonnMedia www. axonn. media
  2. 2. 2:’ @AxonnMedia # ffAxonnTi| os of B2B marketers with a documented strategy consider themselves effective.
  3. 3. /W 7’ E L: . w. , M I‘, -_f- ’, . . L’ I I 9 i: ij’iiiii5Ir*i“**’%IIz'9“ ”"‘ I. H i‘ . v’ ' I . i»‘: ‘:"* ‘ I’ it ” ‘IIIlI‘. T I ariketers said brand awareness was a top goal. i .1 3 ' If ' . _ ‘ ‘ , . ‘ '7' ‘ U: '. ,3 I It £3 ’; i7§i :3 Hi | 3 12;" ‘ 4 5} ‘ oi’ ‘ II «I. . '~I~‘éii ‘ 3! I ‘ . f ‘ V» I 0'. ‘ 3 ‘ y ' I n
  4. 4. 1/5 of B2B marketers have a dedicated mobile strategy. yr :3’ @A><onrilVIedia # t~‘Axonr“iTi| os _ , _ twourco: curate
  5. 5. ‘f Organisations ’ ‘ allocate 50% of I budgets to creation, 25% to management & distribution, 25% to promotion. I @iL: <-1:: -i‘i I“: I‘-"I ed la # ti/ A:<-: :~ ri riTi p
  6. 6. Only 36% of marketers have a written- down strategy. T1 I @A><onia M edia # i. T'A><oi“ii”iTips Soti rce: Cl‘/ I I. /Axo ri n
  7. 7. Digital marketing spend . is forecast to increase to 35% of total budgets by 2016. Z »‘ I :15)/ A:-<~: :> ri n M CCI la # A: <u: ::~ i'i i“iTi [:3
  8. 8. of B2B companies with a 0 documented content marketing strategy consider themselves very effective. I "i,
  9. 9. 42% of B2B companies say they measure their content marketing 9 . : JV efforts very /0 / /I " i ‘ closely I ‘I
  10. 10. "W-~ . .j. .,. _,, #1. my ~. .——~. . r _____i. .___j _ By 2020, customers will manage 85% of their relationships without talking to a human. ' I _' :3’ @AxonnMedia # t-‘AxonnTi| os _ A t Source: war ner
  11. 11. 54% of B2B marketers see creating engaging con ‘xv: '°1=: »- '"+": r*’»; -~* . I ". _ V, ‘ ; b: , '; ':‘5— "3?-, .. . 7 ‘K - rm‘ 5 Va tent as a topchallenge.
  12. 12. . is V I ‘ . ' " ‘ ' . ll‘ . 5‘ ‘ ‘ ' u. _ 5 . ‘ - K _. i I‘ ‘ ' . ' - . ~. , . —r I 7%. '3. ‘V: p . '. ‘ ~: “."'~, '. , ~}. ="'1" " ,5 K M, . ‘_. P‘ , .. ‘ -' x‘. _ , - « , . 4 ' " I ‘. ' u . I I . , 1 ‘. . l . ‘ . ‘ , - —'. - ~ I . -. _ _, . . . . - I. I is ‘T ' . l v-. . I _' I‘- 78% of companies now say they have dedicated social media teams. I @A: <-: :;ni“il/ le<: Iia # t-‘A><-: ::-nnTi| os Sou r-: :e: /—ltirrieter
  13. 13. ’ , » . r' Iv, ‘ _x€<. . ‘ ' :1" ‘ , '. X X , - « - g _, .v . , i Q ‘ - —— - ( ' o ". 44‘ -. u 1.‘? v/ _‘, 31‘ , 75% of international marketers say _ lead scoring is important to their marketing strategy.
  14. 14. Social media marketing budgets are projected to double over the next five yea rs. :7 @AxonnMedia # t-‘AxonnTi| os Source: CIVIO
  15. 15. The average cost for one outbound marketing lead is double the cost of an inbound lead. ‘ - ‘, , <I .1. -_( l; ' H 2’ ‘ . ,:4__‘. ‘:. ‘ 1 ~ . ,. KL‘. .. a ‘ ? vr: ‘,l~: l‘§j{. -:? }‘/ X . .
  16. 16. __ ~—. __. _ ~——. ‘ rim I-i. ,.. ..— . .——-u_ A — V _ -——— . , — - V t ‘ 29% of marketing av, , . leaders are y " a g l A systematically ‘ l i l repurposing content.
  17. 17. 79% of UK companies implemented inbound marketing strategies in 2014. an} '"r; v..2g: --s. ft . , 1.‘: Eb. 3». . ‘ " - ‘ . . J . *~ ' ‘Y’ . : ~ J I l x‘ , x i ‘V. _. k v lj J. ' K7
  18. 18. 68% of marketing leaders are increasing investments in marketing technology for - 2015. I @x’—~: <u: :,-nrei Media # t~‘A><u: :-nnTi| c:u5 S u rce: C u r2:-i ta
  19. 19. .. _ ‘ > r - o _; ¢ . 4"» - I , _“. ~. 4.. .. ‘ssh’: s - ‘ " -- r — ——. _. ’_' ' A "‘-s 92% of businesses which implement inbound marketing strategies have will see a direct increase in their website traffic.
  20. 20. l .3 ‘ _' fl)‘. .= __ I . . l . . .221 . _ The averagewebsite conversion rate for inbound marketing is twice the industry standard: .4 -
  21. 21. 69% of digital marketing funds go to website content, development and I @A><onnl/ le<: lia # t-‘AxonnTi| o5 E Z Source: Cl‘-/ IO
  22. 22. Enjoyed this Slideshare? Share your network!
  23. 23. Stay in touch! @AxonnMedia #AxonnTips hello@axonn. media 020 7157 2200 :3’ @AxonnMedia # #AxonnTips

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