In our Brief on Social Platform Usage by the Mobile50™ we reveal that people 50+ are either the largest, or second largest, users of 9 out of the top 10 most popular social networks in the U.S., including....
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
This document discusses navigating the changing social media landscape and the opportunities it presents for engagement. It notes that the information environment is now global, continuous and allows unlimited access to constant news updates. In contrast, traditional media engagement is constrained and slow. Younger generations now get most of their information from the internet and social media is growing rapidly, with sites like Facebook and LinkedIn having hundreds of millions of active users. The audience is now better able to drive the agenda and issues discussed. The document encourages the Air Force to engage in transparent peer-to-peer dialogue through social media to foster open communication.
The number of web users is growing, and the way they choose to connect with each other. We live in a connected world, and the ways to connect are changing every day.
Mada Seghete, Branch. Mobile Growth TrendsIT Arena
The document discusses how mobile usage and app usage increased significantly during the COVID-19 pandemic. It summarizes trends in mobile activity across different app categories during the pandemic, including increased usage of social apps, grocery apps, finance apps, and decreased usage of travel, events and music streaming apps. It also discusses challenges for brands in 2021 related to platform fragmentation, changes to ID tracking on iOS 14 limiting cross-app tracking, and the need to focus on retention instead of acquisition as mobile usage grows.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Example of a brief for blog writers of a video content agency, in this case regarding live streaming in charity sector. Task was searching out the data to bring their content to life, as well as looking at what key messages will really resonate most with the intended audience.
The second in our Digital Employee series, showing the behaviour of employees today and what organisations need to think about when engaging them. Key implications for people interested in the Digital Workplace and how to engage their colleagues on mobile, online and in person.
Consumer usage of mobile apps is increasing dramatically. People now spend an average of almost 63 hours per month using mobile apps, compared to only 14 hours per month on mobile web. Total monthly app usage among UK consumers in September 2016 was over 86 million days, which is equivalent to over 236,000 years. While most mobile app users download only 1-2 apps per month, a small percentage are heavy users who download more than 5 apps. The types of apps getting the most usage time are Facebook, messaging, YouTube, entertainment apps, and games.
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
This document discusses navigating the changing social media landscape and the opportunities it presents for engagement. It notes that the information environment is now global, continuous and allows unlimited access to constant news updates. In contrast, traditional media engagement is constrained and slow. Younger generations now get most of their information from the internet and social media is growing rapidly, with sites like Facebook and LinkedIn having hundreds of millions of active users. The audience is now better able to drive the agenda and issues discussed. The document encourages the Air Force to engage in transparent peer-to-peer dialogue through social media to foster open communication.
The number of web users is growing, and the way they choose to connect with each other. We live in a connected world, and the ways to connect are changing every day.
Mada Seghete, Branch. Mobile Growth TrendsIT Arena
The document discusses how mobile usage and app usage increased significantly during the COVID-19 pandemic. It summarizes trends in mobile activity across different app categories during the pandemic, including increased usage of social apps, grocery apps, finance apps, and decreased usage of travel, events and music streaming apps. It also discusses challenges for brands in 2021 related to platform fragmentation, changes to ID tracking on iOS 14 limiting cross-app tracking, and the need to focus on retention instead of acquisition as mobile usage grows.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Example of a brief for blog writers of a video content agency, in this case regarding live streaming in charity sector. Task was searching out the data to bring their content to life, as well as looking at what key messages will really resonate most with the intended audience.
The second in our Digital Employee series, showing the behaviour of employees today and what organisations need to think about when engaging them. Key implications for people interested in the Digital Workplace and how to engage their colleagues on mobile, online and in person.
Consumer usage of mobile apps is increasing dramatically. People now spend an average of almost 63 hours per month using mobile apps, compared to only 14 hours per month on mobile web. Total monthly app usage among UK consumers in September 2016 was over 86 million days, which is equivalent to over 236,000 years. While most mobile app users download only 1-2 apps per month, a small percentage are heavy users who download more than 5 apps. The types of apps getting the most usage time are Facebook, messaging, YouTube, entertainment apps, and games.
What is Media? Understanding Digital Disruption in 2016.Damian Radcliffe
Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.
Millennials in Indonesia engage heavily with Twitter on a daily basis, checking it while with friends, at the gym, or shopping. They use Twitter throughout the day, with the highest engagement between noon and 6pm. Millennials who use Twitter are more likely to shop online/in-store weekly and be open to brand influence. Many follow movie, news, TV and sports brands on Twitter, and do so to stay updated on sales, new products, and company news. Discovering brands through retweets and recommendations, millennials often research brands further online after following them on Twitter.
Facebook fatigue is growing as users spend less time on the site. Younger users aged 18-29 report spending less time and anticipate decreased use. Fewer teens are using Facebook, possibly because their parents and grandparents are using it more. A study found that 61% of Facebook users have taken breaks from the site ranging from weeks to months due to reasons like being too busy, lack of interest, no compelling updates, too much gossip, and concerns about overuse. However, Facebook still has over 1 billion users worldwide and is focusing on growing mobile users and revenue from mobile ads to ensure future growth.
Consumers' social media consumption behavior helped in changing their buying decisions. Recent research reveals that 80% of buying decisions in Indonesia is dominated by brand exposure in social media.
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Lee McCabe
Large, people-based platforms allow for three things: inspiration, conversion, and retention. That's what Facebook is for travel marketers—and the most successful marketers incorporate all three.
Mailcamp 2012 - 5 minutes on Mobile Email Designiamelliot
The document discusses the rise of mobile email usage. Key points:
1) Over 40% of the British population owns a smartphone and 55% check mobile email daily.
2) 27% of emails are now opened on mobile devices.
3) Only 20% of users find mobile email as easy to use as desktop, indicating a need for improvement in mobile email design.
4) Responsive design, which adapts one HTML layout for different devices, is recommended to optimize the mobile email experience.
Marketers care about social media because it has become the dominant way that people interact online. Three out of four Americans use social technology and two thirds of the global internet population visits social networks. Social media usage is growing much faster than the overall internet. Brands need to have a social media presence because 93% of social media users believe a company should be on social media and 85% believe companies should interact with customers there. Major brands like Coke and Unilever have shifted significant marketing budgets from traditional sites to social media platforms like Facebook.
Digital media continued to grow in 2013, with online video viewing and smartphone use increasing. YouTube remained the top source for online video streaming, viewed by 128 million Americans each month. Facebook was the most used smartphone app, on 103 million devices monthly. Instagram saw the fastest growth among top apps, with unique users up 66%. Google remained the top online brand but saw declines along with other major sites like Facebook and Yahoo.
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)Edward Erasmus
Here's an updated presentation containing some interesting Facebook user stats for Aruba (February 2015). The info can be used for educational or for social media marketing purposes. Comments and questions are welcome.
Social Media Landscape of Aruba - 10 Key Facebook Users StatsEdward Erasmus
Check out this presentation displaying some interesting Facebook user stats for Aruba (2014). The info can be used for education or for social media marketing purposes. Comments and questions are welcome.
Social media refers to online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media itself. It involves people having conversations online through various platforms like blogs, social networks, video/photo sharing sites and more. Social media is important in India as it has the 4th largest number of internet users in the world, many of whom are active on social networks and spend a significant amount of time engaged online each month. Further, people tend to trust recommendations from other consumers found on social media more than traditional advertisements.
The document discusses the rise of mobile email and its importance. Some key points:
1) Mobile email usage is increasing significantly, with over 40% of the British population owning smartphones and 55% checking mobile email daily.
2) A large percentage (27%) of emails are now opened on mobile devices rather than desktop.
3) While mobile email usage is rising, only 20% of users find the mobile email experience as easy to use as the desktop version.
4) The document recommends using responsive design with one HTML layout that adapts to different devices to improve the mobile email experience.
This document provides statistics on social media usage in Southeast Asian countries from 2010 to 2015. It shows the total number of users of major social media platforms in each country. It also lists the average age of social media users who engage with video-based content and brand-based content in each country, as well as the engagement levels with that type of content. Indonesia has the most social media users in the region at over 69 million in 2015.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
The document discusses the increasing use of digital tools and social media in event planning and marketing. It provides statistics showing that 83% of organizations currently use digital tools for events and 66% plan to incorporate more. The most commonly used social networks are Facebook, Twitter, and LinkedIn. The document then outlines specific ways organizations are using various social media platforms and apps to create buzz, boost registration, connect attendees, attract sponsors, and get feedback on events. It concludes by suggesting new technologies that may be used for mobile applications and virtual events in the future.
This document provides information about writing for social media. It defines social media as web and mobile applications that allow users to create and share content. Various social media channels are discussed like Facebook, Twitter, Instagram, along with statistics on user demographics and engagement rates. Tips are provided for writing effectively for social media like understanding your audience, using compelling content like visuals and videos, engaging with your audience, and posting at optimal times. Resources on social media statistics and demographics are also referenced.
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
El documento describe las características de la Sociedad de la Información. Estas incluyen que la incorporación de las tecnologías de la información y comunicación (TIC) no ha sido igual en toda la sociedad, creando una brecha digital; que hay un exceso de información disponible que requiere enseñar a las personas a navegarla; y que las TIC han creado un nuevo tipo de inteligencia distribuida y nuevos sectores laborales donde los trabajadores están más aislados físicamente.
Este documento presenta una guía didáctica para utilizar Prezi, una herramienta de presentaciones digitales, para enseñar gramática a estudiantes de primaria. La guía explica que Prezi se usará para crear un juego interactivo con preguntas sobre gramática para motivar a los estudiantes. También describe las actividades antes, durante y después de usar Prezi, incluyendo grupos, resolución de preguntas y presentaciones de los estudiantes sobre lo que aprendieron. El objetivo es enseñar gramática de manera dinámica y
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripRemodista
While retailers have traditionally controlled the shopping experience, mobile marketing allows brands to provide shoppers with additional information to influence the purchase. Learn how brands are embracing the channel by looking at successful experiences that vary by low- and high-involvement categories, outside and within the store and across tactics from text messaging to the latest location-based apps. Understand how to prioritize solutions for your brand, which content to provide and how to leverage partnership opportunities with retailers and third party apps like ShopKick and FourSquare.
Cristodelconsuelo 090402134047-phpapp01Kris Van Pelt
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What is Media? Understanding Digital Disruption in 2016.Damian Radcliffe
Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.
Millennials in Indonesia engage heavily with Twitter on a daily basis, checking it while with friends, at the gym, or shopping. They use Twitter throughout the day, with the highest engagement between noon and 6pm. Millennials who use Twitter are more likely to shop online/in-store weekly and be open to brand influence. Many follow movie, news, TV and sports brands on Twitter, and do so to stay updated on sales, new products, and company news. Discovering brands through retweets and recommendations, millennials often research brands further online after following them on Twitter.
Facebook fatigue is growing as users spend less time on the site. Younger users aged 18-29 report spending less time and anticipate decreased use. Fewer teens are using Facebook, possibly because their parents and grandparents are using it more. A study found that 61% of Facebook users have taken breaks from the site ranging from weeks to months due to reasons like being too busy, lack of interest, no compelling updates, too much gossip, and concerns about overuse. However, Facebook still has over 1 billion users worldwide and is focusing on growing mobile users and revenue from mobile ads to ensure future growth.
Consumers' social media consumption behavior helped in changing their buying decisions. Recent research reveals that 80% of buying decisions in Indonesia is dominated by brand exposure in social media.
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Lee McCabe
Large, people-based platforms allow for three things: inspiration, conversion, and retention. That's what Facebook is for travel marketers—and the most successful marketers incorporate all three.
Mailcamp 2012 - 5 minutes on Mobile Email Designiamelliot
The document discusses the rise of mobile email usage. Key points:
1) Over 40% of the British population owns a smartphone and 55% check mobile email daily.
2) 27% of emails are now opened on mobile devices.
3) Only 20% of users find mobile email as easy to use as desktop, indicating a need for improvement in mobile email design.
4) Responsive design, which adapts one HTML layout for different devices, is recommended to optimize the mobile email experience.
Marketers care about social media because it has become the dominant way that people interact online. Three out of four Americans use social technology and two thirds of the global internet population visits social networks. Social media usage is growing much faster than the overall internet. Brands need to have a social media presence because 93% of social media users believe a company should be on social media and 85% believe companies should interact with customers there. Major brands like Coke and Unilever have shifted significant marketing budgets from traditional sites to social media platforms like Facebook.
Digital media continued to grow in 2013, with online video viewing and smartphone use increasing. YouTube remained the top source for online video streaming, viewed by 128 million Americans each month. Facebook was the most used smartphone app, on 103 million devices monthly. Instagram saw the fastest growth among top apps, with unique users up 66%. Google remained the top online brand but saw declines along with other major sites like Facebook and Yahoo.
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)Edward Erasmus
Here's an updated presentation containing some interesting Facebook user stats for Aruba (February 2015). The info can be used for educational or for social media marketing purposes. Comments and questions are welcome.
Social Media Landscape of Aruba - 10 Key Facebook Users StatsEdward Erasmus
Check out this presentation displaying some interesting Facebook user stats for Aruba (2014). The info can be used for education or for social media marketing purposes. Comments and questions are welcome.
Social media refers to online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media itself. It involves people having conversations online through various platforms like blogs, social networks, video/photo sharing sites and more. Social media is important in India as it has the 4th largest number of internet users in the world, many of whom are active on social networks and spend a significant amount of time engaged online each month. Further, people tend to trust recommendations from other consumers found on social media more than traditional advertisements.
The document discusses the rise of mobile email and its importance. Some key points:
1) Mobile email usage is increasing significantly, with over 40% of the British population owning smartphones and 55% checking mobile email daily.
2) A large percentage (27%) of emails are now opened on mobile devices rather than desktop.
3) While mobile email usage is rising, only 20% of users find the mobile email experience as easy to use as the desktop version.
4) The document recommends using responsive design with one HTML layout that adapts to different devices to improve the mobile email experience.
This document provides statistics on social media usage in Southeast Asian countries from 2010 to 2015. It shows the total number of users of major social media platforms in each country. It also lists the average age of social media users who engage with video-based content and brand-based content in each country, as well as the engagement levels with that type of content. Indonesia has the most social media users in the region at over 69 million in 2015.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
The document discusses the increasing use of digital tools and social media in event planning and marketing. It provides statistics showing that 83% of organizations currently use digital tools for events and 66% plan to incorporate more. The most commonly used social networks are Facebook, Twitter, and LinkedIn. The document then outlines specific ways organizations are using various social media platforms and apps to create buzz, boost registration, connect attendees, attract sponsors, and get feedback on events. It concludes by suggesting new technologies that may be used for mobile applications and virtual events in the future.
This document provides information about writing for social media. It defines social media as web and mobile applications that allow users to create and share content. Various social media channels are discussed like Facebook, Twitter, Instagram, along with statistics on user demographics and engagement rates. Tips are provided for writing effectively for social media like understanding your audience, using compelling content like visuals and videos, engaging with your audience, and posting at optimal times. Resources on social media statistics and demographics are also referenced.
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
El documento describe las características de la Sociedad de la Información. Estas incluyen que la incorporación de las tecnologías de la información y comunicación (TIC) no ha sido igual en toda la sociedad, creando una brecha digital; que hay un exceso de información disponible que requiere enseñar a las personas a navegarla; y que las TIC han creado un nuevo tipo de inteligencia distribuida y nuevos sectores laborales donde los trabajadores están más aislados físicamente.
Este documento presenta una guía didáctica para utilizar Prezi, una herramienta de presentaciones digitales, para enseñar gramática a estudiantes de primaria. La guía explica que Prezi se usará para crear un juego interactivo con preguntas sobre gramática para motivar a los estudiantes. También describe las actividades antes, durante y después de usar Prezi, incluyendo grupos, resolución de preguntas y presentaciones de los estudiantes sobre lo que aprendieron. El objetivo es enseñar gramática de manera dinámica y
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripRemodista
While retailers have traditionally controlled the shopping experience, mobile marketing allows brands to provide shoppers with additional information to influence the purchase. Learn how brands are embracing the channel by looking at successful experiences that vary by low- and high-involvement categories, outside and within the store and across tactics from text messaging to the latest location-based apps. Understand how to prioritize solutions for your brand, which content to provide and how to leverage partnership opportunities with retailers and third party apps like ShopKick and FourSquare.
Cristodelconsuelo 090402134047-phpapp01Kris Van Pelt
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Abel Salazar era um médico, professor e artista português nascido em 1889 em Guimarães. Formou-se em medicina em 1915 e tornou-se professor de histologia e embriologia, fundando o Instituto de Histologia e Embriologia da Faculdade de Medicina do Porto. Deixou a vida académica em 1935 para se dedicar às artes, produzindo pinturas, gravuras e esculturas. Faleceu em 1946 e foi homenageado pela Universidade do Porto, que deu seu nome ao Instituto de Ciências Biomédicas.
Este documento presenta una guía didáctica para utilizar Prezi, una herramienta de presentaciones digitales, para enseñar gramática a estudiantes de primaria. La guía explica que Prezi se usará para crear un juego interactivo con preguntas sobre gramática para motivar a los estudiantes. También detalla las actividades antes, durante y después de usar Prezi, como introducir el tema, jugar el juego en grupos y hacer presentaciones para evaluar la comprensión. El objetivo es enseñar gramática de manera dinámica y
The document provides information about the World Trade Organization (WTO) in several sections. It describes the WTO as an international organization that promotes and enforces rules of trade between nations. Key details include that the WTO has 153 member countries and was established in 1995 after negotiations during the Uruguay Round replaced the General Agreement on Tariffs and Trade (GATT). The document also outlines the principles of non-discrimination, reciprocity, binding commitments, transparency and exceptions that guide the WTO.
El documento clasifica y valora diferentes medios de enseñanza tradicionales y medios de comunicación a distancia. Agrupa los medios de enseñanza tradicionales en medios de imagen fija, sonoros y audiovisuales, y los medios de comunicación a distancia en medios informáticos y telemáticos. Se evalúa el valor de cada medio en una escala del 1 al 5.
Tout le monde parle de réseaux sociaux. Mais avant d'utiliser des plateformes en ligne, il faut savoir ce que c'est vraiment, un réseau, et comment s'en servir stratégiquement pour son business
Logisti Seal Lab And Operational Testing All Aa Photosmakersiv
The document summarizes testing done on Logisti-Seal, a sealant proven to increase durability and reduce costs. Extensive laboratory testing by Q-Lab showed Logisti-Seal improved gloss, color retention, and corrosion resistance over untreated panels. Operational testing with major airlines and a freight line found Logisti-Seal extended wash cycles, reduced fuel costs 1-2%, and improved appearance. Testing met various industry standards and specifications.
Abel Salazar foi um médico, cientista, professor, artista e resistente português nascido em 1889. Ele estudou medicina no Porto, onde se tornou professor e fundou o Instituto de Histologia e Embriologia. Salazar publicou mais de 100 trabalhos e desenvolveu o método Tano-Ferrico para análise microscópica. Ele também era um artista talentoso em vários meios. Após sua morte em 1946, a Fundação Abel Salazar foi criada para preservar seu legado.
Este documento presenta una programación didáctica que incluye una justificación de la
importancia de la programación, un análisis del contexto, los objetivos generales de la materia, los
contenidos, las estrategias metodológicas, la evaluación y las medidas de atención a la diversidad.
También incluye una unidad didáctica y una sesión de clase con sus correspondientes secciones.
Если вы хотите привлечь посетителей на мероприятие и получить ROI в 700%, то эта презентация для вас.
На конференция «#ETDconf: Лиды и Продажи с помощью MICE и Интернета» руководитель отдела email-маркетинга i-Media Ринат Сибгатуллин представит доклад «Email-маркетинг и мероприятия», который он подготовил совместно с сервисом онлайн-рассылок UniSender.
Из презентации вы узнаете:
• Основные элементы стратегии продвижения;
• Как определять цели рассылки;
• Типы продающих писем, и как не ошибиться с выбором;
• Особенности рассылок подписчикам;
• Критерии оценки статистики;
• Как улучшить результат.
Оцените эффективность рассылок в нашей презентации.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
The beautiful things numbers can tell you about social mediaJacki James
The document summarizes key statistics about social media usage in Australia. It finds that Australians are among the most active social media users worldwide, with over 10 million using it to connect with others and brands. Facebook is the dominant platform, used by 97% of social media participants. The future of social media is predicted to be mobile, with growth in mobile usage and access predicted to surpass 50% by 2014. Most Australian businesses are beginning to engage with social media, though many are still figuring out best practices.
Social media are online platforms that allow users to share content and engage in dialogue. They have transformed passive media consumers into active content producers by democratizing the sharing of knowledge and information. This document discusses the growth and impact of various social media platforms like Facebook, YouTube, and Twitter. It also provides statistics on how social media usage has increased and notes that organizations should leverage social media to engage with customers and constituents.
Sysomos conducted an extensive study analyzing data from 11.5 million Twitter accounts to document Twitter's growth and how people use it. They found that over 72.5% of users joined in 2009, with most users posting less than once per day and having fewer than 100 followers. While most users are inactive, the top 5% of users generate 75% of all Twitter activity. The study also examined geographic user data and differences between regular users and social media marketers.
Sysomos conducted an extensive study analyzing data from 11.5 million Twitter accounts to document Twitter's growth and how people use it. They found that over 72.5% of users joined in 2009, with most users posting less than once per day and having fewer than 100 followers. While most users are inactive, the top 5% of users generate 75% of all Twitter activity. The report also provides insights into geographic usage patterns and differences between regular users and social media marketers.
The document provides an in-depth analysis of Twitter usage based on a study of 11.5 million Twitter accounts. Some of the key findings include: 1) 72.5% of Twitter users joined in 2009, with heavy growth in March and April, 2) A small group of only 5% of users generate 75% of all Twitter activity, 3) The majority (85.3%) of users post less than once per day, with more active users having more followers. Location data also showed which cities had the most users.
The document provides an in-depth analysis of Twitter usage based on a study of 11.5 million Twitter accounts. Some of the key findings include: 1) 72.5% of Twitter users joined in 2009, with heavy growth in March and April, 2) A small group of only 5% of users generate 75% of all Twitter activity, 3) The majority (85.3%) of users post less than once per day, with more active users having more followers. Location data also showed which cities had the most users.
GlobalWebIndex's quarterly report provides insights into the latest trends in social networking across over 30 global markets. Some key findings include:
- Pinterest and Tumblr saw the largest growth in active users in 2014 at 97% and 95% respectively, while Facebook was the only major network to see a decline in active users at -9%.
- While Facebook remains the most popular social network globally, its usage is becoming more passive as people browse feeds without interacting as much.
- Most internet users have accounts on multiple social networks, with the average being 5.54 accounts, and are active on 2.82 networks, indicating widespread multi-networking behavior.
- Facebook apps like Facebook and Messenger
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Slingshot App by Facebook - Reactions across Social MediaBrand24
Find out more at: http://www.brand24.net
On the 17th June Facebook launched a new photo messaging app called Slingshot. This bold move took aim at a very popular and similar app, Snapchat.
Within one week after the announcement Internet users generated over 20k mentions, concerning Slingshot. Negative opinions slightly surpass positive ones (33% against 30%). Most of negative contents concern a general dissatisfaction with the app, but people also complain about Slingshot features (Reply to Unlock), privacy settings and impute the lack of creativity to Facebook.
On the other hand, there are still some who think it is a great app, even better than Snapchat and it brings a lot of fun. However, Snapchat is still more popular than Slingshot in social media.
The majority of contents were published on Twitter (73.6%), which is still the most popular platform for sharing contents.
This document summarizes key findings from GlobalWebIndex's quarterly report on social networking trends:
- Teenage engagement is declining on Facebook, with many reporting they are bored or less interested in the platform. However, Facebook still has the largest user base of any social network.
- Emerging platforms like Tumblr, Pinterest, and Instagram are growing rapidly, especially among younger demographics. Snapchat is the fastest growing social app.
- Mobile access to social media is rising significantly, with over 40% now using social networks on their phones. Younger mobile users tend to be wealthy.
The document summarizes key statistics from a 2021 Social Media Benchmark Report. Some of the main findings include:
- More than 4 billion people now use social media each month, with usage increasing significantly during the COVID-19 pandemic.
- Facebook has over 2.7 billion monthly active users, making it the largest social platform. YouTube, WhatsApp, Facebook Messenger, and other platforms each have over 1 billion users.
- Americans on average spend over 2 hours per day on social media. YouTube is the most visited social site globally and in the US.
- TikTok usage has grown rapidly, especially among younger users, though Snapchat remains the favorite among US teens for now. Wealthier households
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
This document discusses crisis communications and reputation management in the digital age. It outlines how social media has changed how consumers get their news and share information about brands. It then provides eight reasons why social media matters for businesses, such as the large numbers of people using platforms like Facebook, Twitter, YouTube, and blogs. It also gives examples of how advocacy groups, unions, and politicians are using social media. The document concludes with best practices for social media crisis management.
The document discusses the growing importance and use of social media by non-profits and donors. Some key points:
- Over 80% of wealthy online donors have made donations online and over 50% prefer to give online. However, the cancer center currently has no way for donors to give directly online.
- Most major cancer centers have the ability to take donations online, but only 11% of centers, including the one discussed, can only take donations through a general fund on their parent website.
- Social media use has grown tremendously and most people who are online use some form of social media. Successful non-profits are using social media like Facebook, Twitter, YouTube and Flickr to engage donors,
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
Similar to Brief on Social Platform Usage by the Mobile50™ (20)
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
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Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
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This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
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5. PEOPLE IN THE U.S. 50+ ARE AMONG THE
LARGEST, OR SECOND LARGEST USER GROUPS
Snapchat is the only social media network dominated by 18-24 year old users
6. 50+ USAGE GROWTH
Increase in use by the Mobile50TM
in one year
Pinterest: 11%
LinkedIn: 7%
Facebook: 6%
Instagram: 5%
Twitter: 4%
The Mobile50TM
now spend more time online each week than Millennials.
7. FAVORITE ONLINE ACTIVITIES
1. Connecting with friends and family
2. Reading news content
3. Watching videos
4. Researching products
5. Shopping - people 50+ outspend all other age
groups by more than $400 billion a year
8. BRIEF ON SOCIAL PLATFORM USAGE BY
THE MOBILE50™
In compiling these facts, Eisenhower reviewed research findings and
published reports from a number of organizations including:
Social Media Trends 2015/