SlideShare a Scribd company logo
BRIEF ON SOCIAL PLATFORM
USAGE BY THE MOBILE50™
MARCH 2016
USE OF SOCIAL MEDIA BY THE MOBILE50™
IS GROWING RAPIDLY
TOTAL SOCIAL NETWORK USERS IN 2015
(MILLIONS)
Source: AdWeek
TOTAL FACEBOOK USERS IN 2015
(MILLIONS)
Source: AdWeek
PEOPLE IN THE U.S. 50+ ARE AMONG THE
LARGEST, OR SECOND LARGEST USER GROUPS
Snapchat is the only social media network dominated by 18-24 year old users
50+ USAGE GROWTH
Increase in use by the Mobile50TM
in one year
	 Pinterest:	11%
	 LinkedIn:	7%
	 Facebook:	6%
	 Instagram:	5%
	 Twitter:	4%
The Mobile50TM
now spend more time online each week than Millennials.
FAVORITE ONLINE ACTIVITIES
1. Connecting with friends and family
2. Reading news content
3. Watching videos
4. Researching products
5. Shopping - people 50+ outspend all other age
groups by more than $400 billion a year
BRIEF ON SOCIAL PLATFORM USAGE BY
THE MOBILE50™
In compiling these facts, Eisenhower reviewed research findings and
published reports from a number of organizations including:
Social Media Trends 2015/

More Related Content

What's hot

What is Media? Understanding Digital Disruption in 2016.
What is Media? Understanding Digital Disruption in 2016.What is Media? Understanding Digital Disruption in 2016.
What is Media? Understanding Digital Disruption in 2016.
Damian Radcliffe
 
Indonesia millenials
Indonesia millenialsIndonesia millenials
Indonesia millenials
adihardiana
 
Film 260 facebook fatigue
Film 260   facebook fatigueFilm 260   facebook fatigue
Film 260 facebook fatigue
aschjo
 
Social Media Behavior & Buying Decisions 2017
Social Media Behavior & Buying Decisions 2017Social Media Behavior & Buying Decisions 2017
Social Media Behavior & Buying Decisions 2017
Manifesto Digital Agency
 
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Lee McCabe
 
Mailcamp 2012 - 5 minutes on Mobile Email Design
Mailcamp 2012 - 5 minutes on Mobile Email DesignMailcamp 2012 - 5 minutes on Mobile Email Design
Mailcamp 2012 - 5 minutes on Mobile Email Design
iamelliot
 
Facebook Basics for Marketers
Facebook Basics for MarketersFacebook Basics for Marketers
Facebook Basics for Marketers
William Jackson
 
Tops digital 2013: digital Datos Comscore
Tops digital  2013: digital Datos ComscoreTops digital  2013: digital Datos Comscore
Tops digital 2013: digital Datos Comscore
Fátima Martinez López
 
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
Edward Erasmus
 
Social Media Landscape of Aruba - 10 Key Facebook Users Stats
Social Media Landscape of Aruba - 10 Key Facebook Users StatsSocial Media Landscape of Aruba - 10 Key Facebook Users Stats
Social Media Landscape of Aruba - 10 Key Facebook Users Stats
Edward Erasmus
 
Important of Social Media
Important of Social Media Important of Social Media
Elliot Ross, ActionRocket
Elliot Ross, ActionRocketElliot Ross, ActionRocket
Elliot Ross, ActionRocket
Helpful Technology
 
Incident beats intent - an overview of UK digital news consumption
Incident beats intent - an overview of UK digital news consumptionIncident beats intent - an overview of UK digital news consumption
Incident beats intent - an overview of UK digital news consumption
Karan Chadda
 
Social Media Use in Southeast Asia 2015
Social Media Use in Southeast Asia 2015Social Media Use in Southeast Asia 2015
Social Media Use in Southeast Asia 2015
Edelman APACMEA
 
Comscore US mobile App report 2014
Comscore US mobile App report 2014Comscore US mobile App report 2014
Comscore US mobile App report 2014
Nick Bilogorskiy
 
Special Events in the 21st century
Special Events in the 21st centurySpecial Events in the 21st century
Special Events in the 21st century
The Ohio State University
 
Writing for social
Writing for socialWriting for social
Writing for social
Aaron Jaffe
 
Us mobile app report
Us mobile app reportUs mobile app report
Us mobile app report
Rick VARGAS
 

What's hot (18)

What is Media? Understanding Digital Disruption in 2016.
What is Media? Understanding Digital Disruption in 2016.What is Media? Understanding Digital Disruption in 2016.
What is Media? Understanding Digital Disruption in 2016.
 
Indonesia millenials
Indonesia millenialsIndonesia millenials
Indonesia millenials
 
Film 260 facebook fatigue
Film 260   facebook fatigueFilm 260   facebook fatigue
Film 260 facebook fatigue
 
Social Media Behavior & Buying Decisions 2017
Social Media Behavior & Buying Decisions 2017Social Media Behavior & Buying Decisions 2017
Social Media Behavior & Buying Decisions 2017
 
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
 
Mailcamp 2012 - 5 minutes on Mobile Email Design
Mailcamp 2012 - 5 minutes on Mobile Email DesignMailcamp 2012 - 5 minutes on Mobile Email Design
Mailcamp 2012 - 5 minutes on Mobile Email Design
 
Facebook Basics for Marketers
Facebook Basics for MarketersFacebook Basics for Marketers
Facebook Basics for Marketers
 
Tops digital 2013: digital Datos Comscore
Tops digital  2013: digital Datos ComscoreTops digital  2013: digital Datos Comscore
Tops digital 2013: digital Datos Comscore
 
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
 
Social Media Landscape of Aruba - 10 Key Facebook Users Stats
Social Media Landscape of Aruba - 10 Key Facebook Users StatsSocial Media Landscape of Aruba - 10 Key Facebook Users Stats
Social Media Landscape of Aruba - 10 Key Facebook Users Stats
 
Important of Social Media
Important of Social Media Important of Social Media
Important of Social Media
 
Elliot Ross, ActionRocket
Elliot Ross, ActionRocketElliot Ross, ActionRocket
Elliot Ross, ActionRocket
 
Incident beats intent - an overview of UK digital news consumption
Incident beats intent - an overview of UK digital news consumptionIncident beats intent - an overview of UK digital news consumption
Incident beats intent - an overview of UK digital news consumption
 
Social Media Use in Southeast Asia 2015
Social Media Use in Southeast Asia 2015Social Media Use in Southeast Asia 2015
Social Media Use in Southeast Asia 2015
 
Comscore US mobile App report 2014
Comscore US mobile App report 2014Comscore US mobile App report 2014
Comscore US mobile App report 2014
 
Special Events in the 21st century
Special Events in the 21st centurySpecial Events in the 21st century
Special Events in the 21st century
 
Writing for social
Writing for socialWriting for social
Writing for social
 
Us mobile app report
Us mobile app reportUs mobile app report
Us mobile app report
 

Viewers also liked

Caracteristicas
CaracteristicasCaracteristicas
Caracteristicas
anamartatere
 
Mtic3 2 (1)
Mtic3 2 (1)Mtic3 2 (1)
Mtic3 2 (1)
lamafana
 
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping Trip
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripBricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping Trip
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping Trip
Remodista
 
Cristodelconsuelo 090402134047-phpapp01
Cristodelconsuelo 090402134047-phpapp01Cristodelconsuelo 090402134047-phpapp01
Cristodelconsuelo 090402134047-phpapp01
Kris Van Pelt
 
Trabalho de abel salazar 10º E
Trabalho de abel salazar 10º ETrabalho de abel salazar 10º E
Trabalho de abel salazar 10º E
mluisavalente
 
Mtic3 2
Mtic3 2Mtic3 2
Mtic3 2
lamafana
 
SeminarWork
SeminarWorkSeminarWork
SeminarWork
economicdiplomacy
 
洞察未来:2012 蕊沫商道精英会
洞察未来:2012 蕊沫商道精英会  洞察未来:2012 蕊沫商道精英会
洞察未来:2012 蕊沫商道精英会
Remodista
 
основы православной культуры
основы православной культурыосновы православной культуры
основы православной культурыn1n2n3n4n5n
 
Archivo PDF
Archivo PDFArchivo PDF
Archivo PDF
anamartatere
 
Mieux Vendre grâce aux Réseaux Sociaux
Mieux Vendre grâce aux Réseaux SociauxMieux Vendre grâce aux Réseaux Sociaux
Mieux Vendre grâce aux Réseaux Sociaux
Pascal Brassier
 
Logisti Seal Lab And Operational Testing All Aa Photos
Logisti Seal Lab And Operational Testing   All Aa PhotosLogisti Seal Lab And Operational Testing   All Aa Photos
Logisti Seal Lab And Operational Testing All Aa Photos
makersiv
 
Strategisk produktutveckling - så funkar det!
Strategisk produktutveckling - så funkar det!Strategisk produktutveckling - så funkar det!
Strategisk produktutveckling - så funkar det!
Daniel Maurer
 
Abel Salazar
Abel SalazarAbel Salazar
Abel Salazar
anapaulaoliveira
 
Trabajo didáctica
Trabajo didácticaTrabajo didáctica
Trabajo didáctica
lamafana
 
Email-маркетинг и мероприятия
Email-маркетинг и мероприятияEmail-маркетинг и мероприятия
Email-маркетинг и мероприятия
i-Media рекламное агентство
 

Viewers also liked (16)

Caracteristicas
CaracteristicasCaracteristicas
Caracteristicas
 
Mtic3 2 (1)
Mtic3 2 (1)Mtic3 2 (1)
Mtic3 2 (1)
 
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping Trip
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripBricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping Trip
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping Trip
 
Cristodelconsuelo 090402134047-phpapp01
Cristodelconsuelo 090402134047-phpapp01Cristodelconsuelo 090402134047-phpapp01
Cristodelconsuelo 090402134047-phpapp01
 
Trabalho de abel salazar 10º E
Trabalho de abel salazar 10º ETrabalho de abel salazar 10º E
Trabalho de abel salazar 10º E
 
Mtic3 2
Mtic3 2Mtic3 2
Mtic3 2
 
SeminarWork
SeminarWorkSeminarWork
SeminarWork
 
洞察未来:2012 蕊沫商道精英会
洞察未来:2012 蕊沫商道精英会  洞察未来:2012 蕊沫商道精英会
洞察未来:2012 蕊沫商道精英会
 
основы православной культуры
основы православной культурыосновы православной культуры
основы православной культуры
 
Archivo PDF
Archivo PDFArchivo PDF
Archivo PDF
 
Mieux Vendre grâce aux Réseaux Sociaux
Mieux Vendre grâce aux Réseaux SociauxMieux Vendre grâce aux Réseaux Sociaux
Mieux Vendre grâce aux Réseaux Sociaux
 
Logisti Seal Lab And Operational Testing All Aa Photos
Logisti Seal Lab And Operational Testing   All Aa PhotosLogisti Seal Lab And Operational Testing   All Aa Photos
Logisti Seal Lab And Operational Testing All Aa Photos
 
Strategisk produktutveckling - så funkar det!
Strategisk produktutveckling - så funkar det!Strategisk produktutveckling - så funkar det!
Strategisk produktutveckling - så funkar det!
 
Abel Salazar
Abel SalazarAbel Salazar
Abel Salazar
 
Trabajo didáctica
Trabajo didácticaTrabajo didáctica
Trabajo didáctica
 
Email-маркетинг и мероприятия
Email-маркетинг и мероприятияEmail-маркетинг и мероприятия
Email-маркетинг и мероприятия
 

Similar to Brief on Social Platform Usage by the Mobile50™

Social Media Trends 2015
Social Media Trends 2015Social Media Trends 2015
Social Media Trends 2015
City of Clarksville, TN
 
Social Media and impact on economy and society
Social Media and impact on economy and societySocial Media and impact on economy and society
Social Media and impact on economy and society
Bhaswati Guha Majumder
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and society
Bhaswati Guha Majumder
 
The beautiful things numbers can tell you about social media
The beautiful things numbers can tell you about social mediaThe beautiful things numbers can tell you about social media
The beautiful things numbers can tell you about social media
Jacki James
 
Social media
Social mediaSocial media
Social media
bhoard1
 
Inside Twitter By Sysomos
Inside Twitter By SysomosInside Twitter By Sysomos
Inside Twitter By Sysomos
Hongyang Wang
 
090818 Inside Twitter By Sysomos
090818 Inside Twitter By Sysomos090818 Inside Twitter By Sysomos
090818 Inside Twitter By Sysomos
lilianayala
 
Inside Twitter - Statistics
Inside Twitter - StatisticsInside Twitter - Statistics
Inside Twitter - Statistics
Dan St. Peter
 
Chiffres Twitter par Sysomos
Chiffres Twitter par SysomosChiffres Twitter par Sysomos
Chiffres Twitter par Sysomos
Cyrille Frank
 
Inside Twitter By Sysomos
Inside Twitter By SysomosInside Twitter By Sysomos
Inside Twitter By Sysomos
Online Gaming News
 
GWi Social Summary Q4 2014
GWi Social Summary Q4 2014GWi Social Summary Q4 2014
GWi Social Summary Q4 2014
Alan Martínez
 
Social Report Q3 2014
Social Report Q3 2014Social Report Q3 2014
Social Report Q3 2014
Allan V. Braverman
 
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social MediaSlingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Brand24
 
GWI Social Q3 2014
GWI Social Q3 2014GWI Social Q3 2014
GWI Social Q3 2014
Webrazzi
 
The state of social media 2021
The state of social media 2021The state of social media 2021
The state of social media 2021
rvdkleads
 
SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014
Harris Interactive UK
 
Social Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web IndexSocial Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web Index
Allan V. Braverman
 
BOLO2010 Lawrence
BOLO2010 LawrenceBOLO2010 Lawrence
BOLO2010 Lawrence
BOLOlivestream
 
Social Media for Non-Profits (Einstein version)
Social Media for Non-Profits (Einstein version)Social Media for Non-Profits (Einstein version)
Social Media for Non-Profits (Einstein version)
Albert Einstein Cancer Center
 
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
madhavitumkur
 

Similar to Brief on Social Platform Usage by the Mobile50™ (20)

Social Media Trends 2015
Social Media Trends 2015Social Media Trends 2015
Social Media Trends 2015
 
Social Media and impact on economy and society
Social Media and impact on economy and societySocial Media and impact on economy and society
Social Media and impact on economy and society
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and society
 
The beautiful things numbers can tell you about social media
The beautiful things numbers can tell you about social mediaThe beautiful things numbers can tell you about social media
The beautiful things numbers can tell you about social media
 
Social media
Social mediaSocial media
Social media
 
Inside Twitter By Sysomos
Inside Twitter By SysomosInside Twitter By Sysomos
Inside Twitter By Sysomos
 
090818 Inside Twitter By Sysomos
090818 Inside Twitter By Sysomos090818 Inside Twitter By Sysomos
090818 Inside Twitter By Sysomos
 
Inside Twitter - Statistics
Inside Twitter - StatisticsInside Twitter - Statistics
Inside Twitter - Statistics
 
Chiffres Twitter par Sysomos
Chiffres Twitter par SysomosChiffres Twitter par Sysomos
Chiffres Twitter par Sysomos
 
Inside Twitter By Sysomos
Inside Twitter By SysomosInside Twitter By Sysomos
Inside Twitter By Sysomos
 
GWi Social Summary Q4 2014
GWi Social Summary Q4 2014GWi Social Summary Q4 2014
GWi Social Summary Q4 2014
 
Social Report Q3 2014
Social Report Q3 2014Social Report Q3 2014
Social Report Q3 2014
 
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social MediaSlingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
 
GWI Social Q3 2014
GWI Social Q3 2014GWI Social Q3 2014
GWI Social Q3 2014
 
The state of social media 2021
The state of social media 2021The state of social media 2021
The state of social media 2021
 
SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014
 
Social Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web IndexSocial Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web Index
 
BOLO2010 Lawrence
BOLO2010 LawrenceBOLO2010 Lawrence
BOLO2010 Lawrence
 
Social Media for Non-Profits (Einstein version)
Social Media for Non-Profits (Einstein version)Social Media for Non-Profits (Einstein version)
Social Media for Non-Profits (Einstein version)
 
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
 

Recently uploaded

Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 

Recently uploaded (20)

Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 

Brief on Social Platform Usage by the Mobile50™

  • 1. BRIEF ON SOCIAL PLATFORM USAGE BY THE MOBILE50™ MARCH 2016
  • 2. USE OF SOCIAL MEDIA BY THE MOBILE50™ IS GROWING RAPIDLY
  • 3. TOTAL SOCIAL NETWORK USERS IN 2015 (MILLIONS) Source: AdWeek
  • 4. TOTAL FACEBOOK USERS IN 2015 (MILLIONS) Source: AdWeek
  • 5. PEOPLE IN THE U.S. 50+ ARE AMONG THE LARGEST, OR SECOND LARGEST USER GROUPS Snapchat is the only social media network dominated by 18-24 year old users
  • 6. 50+ USAGE GROWTH Increase in use by the Mobile50TM in one year Pinterest: 11% LinkedIn: 7% Facebook: 6% Instagram: 5% Twitter: 4% The Mobile50TM now spend more time online each week than Millennials.
  • 7. FAVORITE ONLINE ACTIVITIES 1. Connecting with friends and family 2. Reading news content 3. Watching videos 4. Researching products 5. Shopping - people 50+ outspend all other age groups by more than $400 billion a year
  • 8. BRIEF ON SOCIAL PLATFORM USAGE BY THE MOBILE50™ In compiling these facts, Eisenhower reviewed research findings and published reports from a number of organizations including: Social Media Trends 2015/