SlideShare a Scribd company logo
5 minutes on
 Mobile Email
          Elliot Ross
actionrocket.co | @actionrocket
actionrocket.co




emaildesignreview.com


                        2
Why mobile email?
The mobile
                                                      revolution

                                                •  44.8% of the British
                                                  population now owns a
                                                  smartphone

                                                •  55% of users check
                                                  mobile email every day

                                                •  27% of emails are
                                                  opened on mobile
                                                  devices



Sources: The Guardian, Comscore, Econsultancy                              4
Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/   5
41.8%     27%       21.7%       5.7%
Android   iPhone   Blackberry   Windows
                                     Comscore 2011 Mobile Report 




                                                 6
To Do:
Get the device open stats
  for your campaigns

   (Use Litmus.com if your
    platform can’t do that)
Only 20% of users
                                                    surveyed found
                                                    mobile email as
                                                    easy to use as on a
                                                    computer.
                                                    Strong Signals: Mobile Email Marketing Is Connecting With Consumers 




Sources: Comscore, eDialog Mobile Insights report                                                              8
5 easy wins
10
11
12
13
14
Responsive design
Responsive Design:
One HTML, layout adapts for devices




                                      16
17
@iamelliot
actionrocket.co/mailcamp

emaildesignworkshop.com

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