Consumer usage of mobile apps is increasing dramatically. People now spend an average of almost 63 hours per month using mobile apps, compared to only 14 hours per month on mobile web. Total monthly app usage among UK consumers in September 2016 was over 86 million days, which is equivalent to over 236,000 years. While most mobile app users download only 1-2 apps per month, a small percentage are heavy users who download more than 5 apps. The types of apps getting the most usage time are Facebook, messaging, YouTube, entertainment apps, and games.

1. Consumer usage
patterns in the age of
the app
Georgia Foster

2. Source: UK edition, Deloitte Global Mobile Consumer Survey, May–Jun 2016-17

3. Figures show that
gamers prefer
playing on a
console in
comparison to
playing on a
handheld, tablet,
smartphone and
computer.
And apps and
physical disc/cart
are most popular
out of online
download, online
social, online
multiplayer, online
browser sites and
others (pre
install).
Source - online survey amongst 4,058 representative online GB
individuals aged 8-74 (fieldwork June 2014)

4. Compared with March
2016, total minutes
spent on mobile apps
are up more than
14%, representing
82% of the total time
spent on mobile and
more than half of all
digital minutes.
The combined
U.K. app minutes
in September
2016 totalled
more than 86
million days, or
more than
236,105 years –
the same time that
has passed since
the Middle
Palaeolithic period
(around 30,000
years before the
first appearance
of homo sapiens).
On a per-user basis, average app time is up
14% in the last 6 months, and we now spend
on average almost 63 hours a month on
mobile apps, versus 14 on mobile web.
Most mobile app users in
September 2016 did not
download a single app,
and of those who did,
more than half only
downloaded one or two.
Only a few heavy users
download more than 5
apps per month, and
they represent less than
8% of the total app
audience.
Source:
http://www.comscore.com/Insights/Data-
Mine/How-mobile-apps-are-distorting-time

5. As photo taking and
sharing becomes
ever more prolific, the
focus is shifting to
video, which is likely
to substitute
increasingly for still
photos.
According to
Deloittes
research
16% of
smartphone
owners now
shoot videos
weekly and
share via
social media
or instant
messaging.
There has been a
corresponding
increase in daily
photo posting to
social media and
sharing via instant
messaging, from
five per cent to
12%.
The proportion of
those taking and
sharing photos
weekly has fallen,
suggesting
occasional weekly
users have
become daily
ones.
Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun
2015, May-Jun 2016
Source: UK edition, Deloitte Global Mobile Consumer Survey, May–Jun
2016

6. Source: Flurry Anlaytics ComScore, Pandora, Facebook,
NetMarketShare Note: US june 2015
In 3 hours and 40 minutes
90% of time is being
spent on the usage of
apps.
This 90% includes Apps
such as: Facebook,
messaging/social,
YouTube, entertainment,
gaming, utilities,
productivity, news and
others.

7. Figures show that 56%
of people review the
weather using an App.
Whereas 22% of
people who use a
browser.
Source: UK edition, Deloitte Global Mobile Consumer Survey, May–Jun
2016
However statistics
state and reveal a
clear contrast for
online
shopping/retail. 40%
of people shop using
a browser whereas
22% use an app.