This document provides statistics on social media usage in Southeast Asian countries from 2010 to 2015. It shows the total number of users of major social media platforms in each country. It also lists the average age of social media users who engage with video-based content and brand-based content in each country, as well as the engagement levels with that type of content. Indonesia has the most social media users in the region at over 69 million in 2015.

1. SEA SOCIAL
STATS
MOST POPULAR
PLATFORMS AND
TOTAL USERS5 2010
2015
VIETNAM
3.2M
4.8M
3.3M
3.5M
4.6M
2.9M
20M
4.8M
7.6M
11.5M
9.7M
THAILAND
4.3M
7.1M
0.6M
0.7M
3.7M
2.6M
18.2M
9M
11.7M 11.9M1.3M
12.8M
7.2M
2.7M
0.95M
18.9M
15.5M
15.8M
MALAYSIA
1.4M
SINGAPORE
2.5M
0.44M
0.6M
0.14M
3.8M
2M 2.7M
2.4M
1.3M
1.2M
PHILIPPINES
4.3M
0.6M
0.7M
0.6M
5.4M
0.7M 0.9M
3.7M
2.6M
61.1M16.1M
INDONESIA
32.3M
60.4M
28.4M
23.3M(2014)
69.8M
15-19
18-24
PHILIPPINES
AVERAGE AGE
OF SOCIAL
MEDIA USERS
OF VIDEO
-BASED
CONTENT
%
47
15-24
15-19
51
0.6%
0.52%
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
SINGAPORE
AVERAGE AGE OF
SOCIAL MEDIA USERS
OF VIDEO
-BASED
CONTENT 55
45
16-24 18-24
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
0.26%
0.55%
%
THAILAND
AVERAGE AGE
OF SOCIAL
MEDIA USERS
OF VIDEO
-BASED
CONTENT%
13
15-24
18-24
39
0.68%
1.17%ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
INDONESIA
AVERAGE AGE OF
SOCIAL MEDIA USERS
15-19 18-24
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
IN 2015
0.29%
OF VIDEO
-BASED
CONTENT17%
MALAYSIA
AVERAGE AGE OF
SOCIAL MEDIA USERS
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
IN 2015
0.4%
15-24
18-24
VIETNAM
AVERAGE AGE OF
SOCIAL MEDIA USERS
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
IN 2015
25.3%
5.5M
Statista: http://bit.ly/1B1m2s9 Wearesocial: http://bit.ly/1xcuTzA comScore: http://bit.ly/1L0KjS8 socialbakers: http://bit.ly/1IulKcX GenK.vn: http://bit.ly/1F7uwJc