Facebook fatigue is growing as users spend less time on the site. Younger users aged 18-29 report spending less time and anticipate decreased use. Fewer teens are using Facebook, possibly because their parents and grandparents are using it more. A study found that 61% of Facebook users have taken breaks from the site ranging from weeks to months due to reasons like being too busy, lack of interest, no compelling updates, too much gossip, and concerns about overuse. However, Facebook still has over 1 billion users worldwide and is focusing on growing mobile users and revenue from mobile ads to ensure future growth.

1. Are we suffering from FacebookFatigue?
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2. Once a youth-centric network, spreading from Harvard University
in 2004, Facebook’s one billion users now span almost every age.
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Text credit: “Facebook fatigue” and the aging social network by Carys Mills

3. Image credit: Pierre Metivier via Flickr
Text credit: “Facebook fatigue” and the aging social network by Carys Mills
A recent Pew Research Center project found that 42 per cent of young adults between
18 and 29 reported spending less time on Facebook in a typical day last year than in
2011. Their age group was also the most likely to anticipate decreased use this year.

4. Fewer teens are using Facebook. Is one reason
because their parents and grandparents are
increasingly using it?
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5. Unplugging
Unplugging
A recent study found that 61
percent of the Facebook users
who responded have taken
extended, weeks-long breaks from
the site
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6. Reason 1
Reason #1: Too busy to go on Facebook
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7. Reason #2: Lack of interest in the
Facebook site
Reason #2:
Lack of interest
in the
Facebook site
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8. Reason #3:
No compelling
updates from
friends
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9. Reason #4:
Too much
gossip
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10. Reason #5: Concerns
about spending too
much time on the site
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11. Reason #6
Reason #6: Just bored with Facebook
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12. Is
Facebook
becoming
irrelevant
?
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13. Social media affects purchasing
Just over half of teens polled said social media affects their overall purchasing decisions.
Text credit: Bernhard Warner: Facebook Fatigue
Among Teens Should Freak Out Marketers
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14. Teen buying powerThe teen market buying power is worth $819 billion
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The teen market buying power is worth $819 billion.
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15. In the risks section of its annual report, Facebook warned that it's
teen users are switching their attention to other applications.
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16. This is a trend which could have significant implications for companies from the
retail, fashion and gaming segments that cater to this demographic.
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17. “Social media competes with television, sports and the gym,” says Mike
Vorhaus, president of media consulting firm Magid Advisors. “People
only have 24 hours in the day, and they still need to eat, sleep and go to
work.”
Image credit:
“Social media competes with television, sports and the gym,” says Mike
Vorhaus, president of media consulting firm Magid Advisors. “People only have
24 hours in the day, and they still need to eat, sleep and go to work.”
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18. So where
does
Facebook
go from
here?
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19. The news is not all bad, as there are over 1 billion
Facebook users worldwide, with 193 million in the U.S.
and Canada.
58% of users visit Facebook daily.
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20. While revenue continues to grow ($4.2B from advertising in 2012), the
risk of teens and young adults looking for the next big trend remains.
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21. For the most recent quarter, 30% of Facebook's advertising
revenue came from mobile ads. Facebook is adding mobile users
at a faster clip than from the Web. This is the future of Facebook.
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Text credit: Jon Swartz, USA Today, Analysis:
Facebook's future is getting brighter on smaller screen