The document discusses the increasing use of digital tools and social media in event planning and marketing. It provides statistics showing that 83% of organizations currently use digital tools for events and 66% plan to incorporate more. The most commonly used social networks are Facebook, Twitter, and LinkedIn. The document then outlines specific ways organizations are using various social media platforms and apps to create buzz, boost registration, connect attendees, attract sponsors, and get feedback on events. It concludes by suggesting new technologies that may be used for mobile applications and virtual events in the future.