Millennials in Indonesia engage heavily with Twitter on a daily basis, checking it while with friends, at the gym, or shopping. They use Twitter throughout the day, with the highest engagement between noon and 6pm. Millennials who use Twitter are more likely to shop online/in-store weekly and be open to brand influence. Many follow movie, news, TV and sports brands on Twitter, and do so to stay updated on sales, new products, and company news. Discovering brands through retweets and recommendations, millennials often research brands further online after following them on Twitter.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Consumers' social media consumption behavior helped in changing their buying decisions. Recent research reveals that 80% of buying decisions in Indonesia is dominated by brand exposure in social media.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Consumers' social media consumption behavior helped in changing their buying decisions. Recent research reveals that 80% of buying decisions in Indonesia is dominated by brand exposure in social media.
Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
What makes a good website? How mobile devices change higher education today f...Eduniversal
Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey
Workshops - 23 October 2014
"What makes a good website? How mobile devices change higher education today for tomorrow?"
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
What makes a good website? How mobile devices change higher education today f...Eduniversal
Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey
Workshops - 23 October 2014
"What makes a good website? How mobile devices change higher education today for tomorrow?"
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
[White Paper] Indonesia 2020: The Urban Middle-Class MillennialsHasanuddin Ali
After last year we published a white paper entitled "The Portrait of Urban Moslem: Gairah Religiusitas Masyarakat Kota", Alvara Research Center now published latest white paper, titled "Indonesia 2020: The Urban Middle-Class Millennials".
2020 for Indonesia is very important, because many studies form world economic institutions indicate that in 2020 will be a milestone in the progress of Indonesia. World Economic Forum in 2015 predicted that Indonesia would rank eighth world economy in 2020, and with Internet users reached 140 million, Indonesia will become the largest digital market in Southeast Asia in 2020.
Alvara Research Center believes that there are three entities that determine the face of Indonesia in 2020, namely the urban population, middle-class people, and millennial society. The existence of three entities greatly affect the face of Indonesia in 2020 and implicated in all aspects of life, especially in business and marketing, social and cultural, employment and self-employment, and religious life.
Indonesia is the one of the most populated country in the world. Considered to be the fastest emerging market, with more than 280 millions mobile phone subscription and fourth largest Facebook user, its considered as one of the biggest potential digital market in APAC
GenPI Spartan Pariwisata...
Pemuda adalah Garda terdepan untuk memajukan Pariwisata Indonesia... GenPI merupakan Wadah Generasi Pesona Indonesia merupakan relawan blogger - socmed dan penggiat pariwisata. GenPI binaan dari Kementrian Pariwisata...
Presentasi ini memaparkan tentang peranan industri kreatif dalam perkembangan ekonomi Indonesia. Ipang Wahid berkesempatan untuk membahas beberapa data terkait industri kreatif dalam acara Temu Jaringan Saudagar Muhammadiyah yang dilaksanakan di Yogyakarta.
Pasar Properti Masih Butuh Edukasi
Jakarta - Harapan membaiknya pasar properti Indonesia pada 2017 ini masih belum padam. Masuk sebagai salah satu kebutuhan utama, hunian memang menjadi mimpi banyak orang. Sayangnya, tak banyak yang mengetahui dengan jelas kapan dan bagaimana mimpi itu bisa diwujudkan.
Sebagai Situs Properti no. 1 di Indonesia, Rumah123 kembali menggelar Sentiment Survey terkait tren perilaku pasar properti di Indonesia. Dari data yang berhasil diolah tim Business Intelligence Rumah123, pasar properti di Indonesia masih sangat menjanjikan dari sisi jumlah konsumennya.
Survei menunjukkan konsumen properti Indonesia masih tumbuh. Sesuai isu bonus demografi saat ini, konsumen properti juga didominasi kalangan usia produktif.
"Konsumen first time home buyer masih menjadi pasar paling besar," ujar Country General Manager Rumah123, Ignatius Untung dalam acara Paparan Hasil Sentimen Survey di Jakarta, Rabu (3/5). "Dari data profilnya, 60 persen responden survei ini belum memiliki huniannya sendiri."
Survei menunjukkan 46 persen responden masih tinggal bersama orangtua, atau di rumah warisan, dan sekitar 26 persen menyewa atau mengontrak. Sisanya adalah mereka yang sudah memiliki hunian sendiri.
Meski paling besar dari sisi jumlah, lanjut Untung, para first time home buyers ini masih membutuhkan edukasi dan arahan tentang bagaimana mewujudkan mimpi mereka dengan lebih cepat. Sebut saja kesesuaian spesifikasi hunian yang sejalan dengan penghasilan.
Selain itu, besaran down payment masih menjadi faktor pertimbangan utama bagi konsumen dalam menentukan huniannya. Menurut Untung, masyarakat juga masih perlu mendapat edukasi tentang pola pembayaran, baik itu Kredit Pemilikan Rumah (KPR), juga sistem cicilan langsung ke developer.
"Setidaknya, 52 persen konsumen mengaku belum memiliki uang yang cukup sebagai DP hingga tidak juga mengajukan KPR."
Tren yang belum mengalami pergeseran di kawasan Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek) adalah daerah incaran sebagai tempat tinggal. Jakarta masih menempati urutan pertama.
Seperti diketahui, jumlah golongan milenial yang notebene masuk di kelompok usia produktif di Jakarta mencapai 58 persen. Angka ini tentu sangat signifikan sebagai pasar properti, dan cenderung enggan meninggalkan Jakarta untuk tinggal di kota penyangga.
Hasil survei ini memperlihatkan 60 persen responden yang tinggal di Jakarta memilih tetap menempati hunian di ibukota ini. Bagaimana dengan daerah lainnya? Penyebarannya masih cukup merata dengan Tangerang menempati urutan favorit kedua. Apa kabar daerah penyangga lainnya?
Digital numbers and landscape in indonesia 2016 updatedSeno Pramuadji
This is the update version of digital number in Indonesia based on APJII survey. Although there has been controversy regarding the survey, I'm just re-compile it into much easier use and read.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016Pacharee Pantoomano
In 2020, Millennial or Generation Y will be the supreme consumer group. Find out what motivates them and how brands should talk with this new power house.
How to reach out and engage with your customers in Indonesia on social media?Tesla Insights
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology using strategic questions, social media analytics, manual sentiment analysis and insights
More about Tesla Insights : www.teslainsights.com.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
“Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using TwitterSimplify360
Over the past few years, more and more young Indians have succumbed to the charm of tweets. Be it politicians like Kejriwal/Rahul or celebrities like Priyanka Chopra/Chetan Bhagat twitter is fast pervading within the Indian Borders.
So what are the trends and how can brands leverage this?
Simplify 360 conducted a survey and came up with very intriguing results about the way Twitter is used by an Indian Youth.
Have a look if you are an Indian youth tweeting your life out, read it even if you are not one.
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
A look at the main concerns of young mothers in Singapore, Malaysia and Indon...Tesla Insights
To succeed, marketers need to KNOW their customers.
> 5 hours are spent on the internet every day in Malaysia, Indonesia, Thailand, Vietnam and the Philippines and over 50% of the APAC population uses social media regularly.
This is where they express emotions, aspirations and concerns about brands.
We capitalise on the rich insights obtained from social media big data to help marketers make data-driven decisions.
Their comments, pictures, ratings and posts help to understand brand perceptions in a powerful way. Data is publicly available, and with the help of a social media listening tool and some analysis, it's possible to assess a brand's reputation in a few days or hours.
In this case study, we wanted to analyze the infant formula industry in Singapore, Indonesia and Malaysia, and get insights about the customers usage, concerns and aspirations.
This is an industry where trust and perception of product quality is crucial but can be affected
in many ways: rumors and scandals, marketing tricks on packaging, recommendations by doctors, etc. The health authorities recommend breastmilk instead of baby formula, so when and why are moms going against that recommandation? Competition is tight with brands such as Dumex Mamil, Dumex Dugro, Nestlé NAN, SGM, Friso, Dutch Lady, Similac, Enfamil, Enfagrow, etc. Which brands are moms trusting the most for their babies?
To all these questions we can find an answer by diving into the conversation happening daily in forums, blogs, comments, facebook, twitter, youtube, instagram, media and more...
The result is this case study we ran from March 18th to May 19th, 2015, simulataneously in Singapore, Indonesia and Malaysia, with country analysts in each of these markets.
We'll do more of these case studies to analyze different industries in Singapore and South-East Asia as we go.
For feedback and inquiries, please contact us at hello@agencetesla.com or visit us at www.teslainsights.com
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
Over 700 health clubs in the U.S. participated in this survey which addresses technology adoption and was concluded at the end of 2013. The survey was funded by the Fitness Industry Technology Council, a non-profit organization working to promote technology standards. The report shares the trend results and includes infographic information and analysis,
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
3. TWITTER IS A DAILY ACTIVITY FOR MILLENNIALS
Base | Millennials (16-34 year olds)
Question | Q5, Q8, Q10 (Full questions in notes) Index against Total Twitter user
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
62% Read Tweets 54% Tweet
42% Watch videos
(Index: 100) 57% Check trends
ON A DAILY BASIS, MILLENNIALS…
Whilst hanging out
with friends
56%
(Index: 105)
Whilst
at the gym/exercising
Whilst
shopping
ENGAGING ON THE GO AND IN THE MOMENT…
41%
(Index: 109)
49%
(Index: 104)
76%use Twitter
every day
(Index: 99)
4. MILLENNIALS ENGAGE WITH TWITTER STRONGLY ALL
THE WAY THROUGH THE DAY
0%
80%
Midnight-7am
7am-9am
9am-Noon
Noon-3pm
3pm-6pm
6pm-9pm
9pm-Midnight
Total Millennials
Base | Millennials (16-34 year olds)
Question | Q11. And when during the day do you use Twitter?
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
5. VALUE OF A TWITTER MILLENNIAL
Base | Millennials (16-34 year olds)
Question | Q7, Q8, Q10, Q57, Q63, Q65 (Full questions in notes) Index against Total Twitter user
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
24% shop online or in-store at least once a week (Index: 109)
36% are easily influenced by others’ opinions (Index: 101)
31% intend to upgrade their smartphone in the next 12 months
(Index: 91)
59% use Twitter whilst watching TV (Index: 106)
62% use a mobile device as the main way to access Twitter
(Index: 104)
76% view ads on Twitter at least once a week (Index: 100)
OPPORTUNITY
INTERRUPT
6. MILLENNIALS CONNECT WITH BRANDS
Base | Millennials (16-34 year olds) who follow brands
Question | Q50. Please select the following types of Twitter accounts/people that you follow. Index against Total Twitter user
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
of Millennials
follow brands/
companies
82%
Movies
News and Magazines
TV Channels or Shows
Sports Teams
Mobile Phone Manufacturers
0% 40%
29%
33%
34%
38%
39% 103
INDEX
97
95
102
99
TOP 5 TYPES OF BRANDS
MILLENNIALS FOLLOW
7. TELL A LASTING STORY WITH MILLENNIALS
Base | Millennials (16-34 year olds)
Question | Q50, Q25, Q22 (Full questions in notes)
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
WHY MILLENNIALS FOLLOW BRANDS
To be notified of special offers/promotions/sales
When considering purchasing a brand/product
To learn about new product/service releases
To stay up to date with news about the brand/company
I like the brand
40% 42% 43% 45% 46%
42%
43%
43%
44%
46%
HOW MILLENNIALS DISCOVER WHO TO FOLLOW
51% Retweets
46%
E-mail/timeline
recommendations
from Twitter
40% ‘Who to follow’
section
37% TV
of Millennials
follow brands/
companies
82%
8. 54%
have
searched for a
brand online
51%
looked at
reviews/
recommendations
51%
found out more
information about
a brand
49%
visited a brand
website
41%
purchased
brands/products
Base | Millennials (16-34 year olds)
Question | Q29: As a result of following brands/companies on Twitter, have you done any of the following?
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
49%
have Tweeted
about a positive
experience
AS A RESULT OF FOLLOWING BRANDS/COMPANIES ON TWITTER, MILLENNIALS…
CONVERTING EXPOSURE
