Here's an updated presentation containing some interesting Facebook user stats for Aruba (February 2015). The info can be used for educational or for social media marketing purposes. Comments and questions are welcome.

1. 1EDWARD M. ERASMUS, MA | ARUBA, FEBRUARY 2015
FACEBOOK:
KEY USERS STATS
SOCIAL MEDIA LANDSCAPE OF ARUBA

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has now overtaken pornography
as the #1 activity on the web
Social Networking….

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Social Media Advertising
• SM ads up 40% worldwide in 2014
• Mobile SM ads will surpass non-
mobile spend by the end of 2015
• US social-media ad spending will top
$8.5 billion this year and will grow
rapidly through 2018
Source: businessinsider.com

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Continues to play a pivotal role in
Social Media Advertising

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(Source: Leverage. Social media image via Shutterstock.)
Key statistical data of different social platforms
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Sharing some new features…

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NEW COOL FACEBOOK FEATURES 2015
• Featured Video on Facebook Page
• Call to Action button on Facebook Page
• Buying and Selling feature in Groups
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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FEATURED VIDEO
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Setting up a featured video is a very easy process. Just
navigate to the ‘Videos’ section of the page. Click on the
link to see the new set-up. To add a featured video, click
on the link to the right. Here, you can either select an
existing video, or upload a new file in the ‘Add Video’
section. Alternatively, you can just click on the 'Feature
this Video' button that now appears under each video.

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CALL-TO-ACTION BUTTON
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Page admins can select from a group of call-to-action
buttons — like Shop Now or Sign Up — to add to the top
of their Page. The seven calls to action available are:
Book Now, Contact Us, Use App, Play Game, Shop Now,
Sign Up, Watch Video

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BUY AND SELL FEATURE IN GROUPS
Copyright © 2015 by E.M. Erasmus. All rights reserved.
For Sale Group members can now choose the Sell feature
when creating a post. You can add a description to what
you’re selling, include a price and set a pick-up/delivery
location.

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So here they are…
Key stats of Facebook users in Aruba

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Active Users in Aruba
• Currently Aruba has over 68,000 active users*
on Facebook (February 2015).
• Steady increase in Facebook Pages (mostly
businesses).
• Growing use of Facebook ads by Facebook
pages.
*An active user is someone who during the past 30 days has visited Facebook.com
and logged-in (or has been logged in) and who has taken an action with a
Facebook feature (e.g. clicked ‘like’, etc…).
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Active Users in Aruba (continued)
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Active users for country Aruba by social platform
Sources: Facebook, LinkedIn and Twitter
Facebook is by far the most popular Social
networking platform in Aruba
Source: Facebook

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Age and Gender of Facebook Users
53% Active female users
47% Active male users
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Relationship status
38% of users have reported to be single.
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Use of Device to Access Facebook
(over the past 30 days)
50% of users access Facebook using mobile and
desktop devices interchangeably.
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Facebook Access by Primary Device
(over the past 30 days)
83% of users access Facebook using a mobile device
only.
48% of users access Facebook using Android
(mobile) platform.
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Industries Where Users Work (top 10)
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Frequency of Activities
(The number of times the users performed these actions on Facebook)
Copyright © 2015 by E.M. Erasmus. All rights reserved.
The median user liked an average of 18 Facebook pages.
The average user liked 10 posts, posted 6 comments and
clicked on 8 ads during the last 30 days (average data per
user).
Source: Facebook

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Leading Pages with Most Likes
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

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Top 10 Pages with Most Likes
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

23. 26Copyright © 2015 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
Fastest Growing Pages

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Shopping/retail category leaders
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Local business category leaders
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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Telecommunication category leaders
Copyright © 2015 by E.M. Erasmus. All rights reserved.

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More SM stats will be available soon…

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Edward M. Erasmus, MA
e.erasmus@fzanv.com
edward.erasmus@ua.aw
Facebook: http://www.facebook.com/edwardmerasmus
Twitter: http://www.twitter.com/em_erasmus
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Blog: http://edwardmerasmus.wordpress.com