The document discusses predictions for the future of user experience design in 2030 based on current technological trends. It suggests that augmented reality, virtual reality, voice control and other interfaces will become major platforms, requiring new design skills. It also predicts that artificial intelligence will perform much of the design work, and that designers will need skills in coding, data analysis, systems design and business strategy to remain relevant. The document advises designers to continuously learn new skills, think beyond just design, and prepare for their role to evolve significantly over the next decade.

1. | 12–12–2018
Random thoughts on the
future of User Experience
— Bob Corporaal @ UX Utrecht
WE’RE LOOKING FOR TALENT! JOBS.CLEVERFRANKE.COM
credit: Blade runner

2. Disclaimer
Many have tried to predict the future.
Few were right.
It is likely that I am not one of them.
FIRST THIS

3. 1950 - HOUSEKEEPING IN THE FUTURE
Because everything in her home is waterproof,
the housewife of 2000 can do her daily cleaning with a hose
credit: unknown

4. We tend to overestimate the effect
of a technology in the short run and
underestimate the effect in the long run.
– Roy Amara
PREDICTING THE FUTURE
credit: Blade runner

5. THE WORLD OF THE FUTURE - 1979
credit: The world of the future - Cities

6. THE WORLD OF THE FUTURE - 1979
credit: The world of the future - Cities

7. ABOUT 7
Bob Corporaal
Started out as aerospace engineer
UX Designer since 2002
Previously
Experience Director at User Intelligence
UX Manager at Coolblue
Currently
Principal Designer at C°F

8. PROPOSITION
CLEVER°FRANKE is a design agency that
uses data to create interactive products
and experiences.
We invent new solutions that exceed
boundaries and help organizations in
their data driven digital transformation.

9. ABOUT CLEVER°FRANKE
2008
Founded Team
35
Nationalities
7

10. CHICAGO METROPOLITAN AGENCY FOR PLANNING

11. RED BULL - PLAYROOMS ADE

12. The year 2006

13. 2006 - NINTENDO LAUNCHES THE WII

14. 2006 - NETFLIX IS MAILING DVDS

15. 2006 - FACEBOOK INTRODUCES THE NEWS FEED AND ALLOWS EVERYBODY TO MAKE AN ACCOUNT

16. 2006 - THERE ARE NO US PRESIDENTS ON TWITTER

17. 2006 - THE IPHONE IS STILL JUST A RUMOR
credit: Unknown

18. 2006 - HP GOES AFTER THE BLACKBERRY MARKET
credit: Pocketlint / HP

19. Back to 2017

20. PROCESSING POWER

21. DATA STORAGE
credit: go-rcbs.com

22. NETWORK ACCESS

23. Cheap, fast and energy efficient processing power;
Cheap, fast and compact data storage;
Ubiquitous fast network access;
Data-driven organizations and design;
New business models;
Growing importance of User Experience.
Important technological innovation drivers
DRIVERS

24. We are close to the point where we can add
computational power, network access
and sensors to any product for free.
TIPPING POINT

25. Current technology trends
Augmented reality
TRENDS
Virtual reality
Voice control
Humanization of technology
Machine learning
Artificial intelligence
Privacy concerns
Commoditization
Internet of everything
Sharing economy
3D printing
Robotics
Sensor miniaturization
Globalization
Data-driven companies
Sustainability concerns
Autonomous vehicles
Brain-computer interfaces
Quantum computing
Virtual assistants
Home automation
5G networks
Computational design
Design thinking
Transparency of organizations
Natural language processing

26. GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES, 2017
credit: Gartner

27. GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES, 2017
credit: Gartner

28. Being a UX Designer
in 2030

29. The world in 2030
Processing power is free
A.I. is getting pretty smart
Everything is connected
Experiences are personalized
Services instead of products
Energy is clean and cheap
2030
Blade Runner 2049

30. 1.
It is a new landscape.
AR, VR and Chat interfaces
will become huge.
Voice control likely.
Brain interfaces perhaps.
This means new methods,
best practices, processes,
design principles, and tools.
2030
Microsoft

31. 2.
The UX Designer title will go.
It is poorly defined and
makes no longer sense with
the diversity of platforms ,
focus on user experience and
complexity of topics.
Good riddance.
2030

32. 2.1.
But there will be many new
designer jobs.
Like voice dialogue designer,
AI designer, Virtual interface
designer, haptic feedback
designer, computational designer,
algorithm designer, organization
designer, data design strategist
and more.
2030

33. 3.
Everyone is a designer.
Tools, defaults and
templates will be good
enough 80% of the time.
Smart data driven tools will
do the rest.
2030

34. THEGRID.IO
credit: Denkwerk.com

35. 4.
Our design tools will be
nothing like we have now.
New tools will focus on the
design logic, enabling more
flexibility and speed.
2030
Credit: Bret Victor

36. BRET VICTOR - MAGIC INK - 2006
worrydream.com/#!/MagicInk

37. BRET VICTOR - MAGIC INK - 2006
worrydream.com/#!/MagicInk

38. 5.
A.I and Machine Learning will
take over from designers.
Creativity can be computed
and optimized more quickly.
Designers are scrambling to
figure out what their role is
now.
2030
alphagomovie.com

39. ALPHAGO ZERO
credit: discovermagazine.com

40. AUTOCAD GENERATIVE DESIGN
autodeskresearch.com/projects/dreamcatcher
VIEW VIDEO >

41. 6.
Design will be all about
systems not instances.
With personalization,
artificial intelligence and
data we must design the
behavior of the system.
2030

42. 8.
Designers should code.
When the experience is
mostly defined by
algorithms you need to
understand more of how
they work.
2030
shopcodeaddict.com

43. 9.
Business thinking will be a
core skill for designers.
If you want to work on a
more strategic level you
need to know how the
business works.
2030

44. 10.
UX Design will become
regulated.
The result of the continued
application of data driven
persuasive design,
addictive interface designs,
extreme gamification and
dark patterns.
2030

45. How to prepare

46. Always be learning
Learning is an essential skill for a designer now
and in the future. Use your own personal projects
to apply and improve your new skills.
HOW TO PREPARE FOR 2030

47. Broaden your horizon
Look beyond the design world. Explore other fields.
Like psychology, engineering, hardware prototyping,
biology, architecture, mathematics, art, history or
whatever piques your interest. Connect fields
together and bring them to your designs.
Share the results with the world.
HOW TO PREPARE FOR 2030

48. Keep up your soft skills
You will need them as you collaborate more and more
with other parts of organizations and other fields.
Become excellent at running workshops, collaboration,
ideation and design thinking.
HOW TO PREPARE FOR 2030

49. Design the system and work with data
In everything you design consider the larger system
and design for that. Explore the data and let that
inform your designs.
Get away from designing static screens.
HOW TO PREPARE FOR 2030

50. Understand business basics and strategy
As good design becomes more essential to business
success, you will have to have a better understanding
of how business works to succeed.
No need for an MBA but you should be able to
connect your design to the value proposition and the
business model of the organization.
HOW TO PREPARE FOR 2030

51. Learn to code
It is a cliché but true. Being able to code (a bit) is a
very valuable skill. But look beyond HTML, Javascript
and PHP. Consider Python, R, Node.js or Arduino.
Or whatever comes along between now and 2030.
HOW TO PREPARE FOR 2030

52. Define your own set of design ethics
As systems become more data driven, personal and
efficient acting ethically becomes crucial.
Think critically about your role as a designer and what
you think is the right course of action. Stick to it.
HOW TO PREPARE FOR 2030

53. The best way to predict the future
is to invent it
– Alan Kay
INVENT
credit: Blade runner

54. Frances Gabe,
creator of the only
self-cleaning home.
SELF-CLEANING HOME
Shane Young NYTimes article about Frances Gabe

55. PAGE TITLE
VIEW VIDEO >

56. Thank you
WE’RE LOOKING FOR TALENT!
JOBS.CLEVERFRANKE.COM

57. © CLEVERFRANKE B.V. All rights reserved.
All content is confidential unless explicitly specified otherwise.
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the Netherlands
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Contact information
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