How the Digital and Physical worlds are merging.

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  • I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....
  • I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....
  • How the Digital and Physical worlds are merging.

    1. 1. HOW ARE THE DIGITAL AND PHYSICAL................................................................................................................................................WORLDS COLLIDING?JOY AYLESJUNIOR PLANNER
    2. 2. This presentation will go through...What it means,Why it is happening,What it means for us.
    3. 3. This presentation will go through...What it means,Why it is happening,What it means for us.(Some of it was presented on screen and on paper)
    4. 4. DIGITAL &
    5. 5. WHAT IT MEANS...................................................................................................................................................
    6. 6. Digital is amazing because it has helped us move fast, connect with people wewouldn’t normally and well, we know what an impact it has had on our daily lives.
    7. 7. But not everything digitalalways works so well...
    8. 8. Take Ebay, one of the girls in the officethought she would buy something new...
    9. 9. Research was done...
    10. 10. Research was done...She paid, waited for delivery and 3 days later, in asuspiciously wrapped parcel, it arrived...
    11. 11. But it looked like this....
    12. 12. We also know someone who is on
    13. 13. with Match.com...
    14. 14. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)
    15. 15. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility
    16. 16. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth
    17. 17. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say
    18. 18. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say-You arrange to meet up in person.
    19. 19. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say-You arrange to meet up in person.When he looks like that....whowouldn’t?!
    20. 20. But then he looks, like this...
    21. 21. But then he looks, like this...You have no chemistry, it turns out he chews his food with hismouth open and all in all turns out to be a an unsuccessful date.
    22. 22. Don’t get us wrong, ebay is brilliant, it’s created anumber of jobs, encourages re-using and has givensome of our wardrobes a lot more space.
    23. 23. Don’t get us wrong, ebay is brilliant, it’s created anumber of jobs, encourages re-using and has givensome of our wardrobes a lot more space.The same with Match.com, 17% of recent marriagesare from online dating.
    24. 24. But sometimes going to a store and meeting someone in a barmight be more successful, saving time, effort and humiliation.
    25. 25. Sometimes we have toremember that we havemore senses than clicking amouse and looking at ascreen...
    26. 26. Saying this, there are somegood examples of wheremerging the digital andphysical have been successful.Can you think of any?
    27. 27. Table19 came up with some of these...
    28. 28. Two lovely examples of where a product hasbeen made by creating something physicalfrom our digital lives, is Berg’s Little Printer andBreakfast Club’s Instaprint...
    29. 29. What we love about Instaprint, is Breakfast Club sold it to aclient (Rayban) and they are now trying to fund it’sproduction on Kickstarter.
    30. 30. WHY IS THIS HAPPENING?................................................................................................................................................
    31. 31. It seems obvious but...
    32. 32. It seems obvious but...
    33. 33. And when in the Physical World,
    34. 34. And when in the Physical World,
    35. 35. This isn’t sharing them on Facebook or Twitter but sharingevents together, sweating at gigs and having something toreally remember.
    36. 36. Why not make experiences with morevalue by enhancing real life with digital? (or vice versa)
    37. 37. Some staff recently went to a talk where BobGreenberg from R/GA explained what they seefor the future for brands and companies.
    38. 38. This being where brands create their own eco-systems by creatingproducts and services, a physical product and digital service thateach compliment and enhance the next.
    39. 39. Another example of where a the physical experience isbeing enhanced by digital is ofBurberry’s Regent Street store.
    40. 40. Secondly,
    41. 41. Secondly,
    42. 42. Two examples of where the digital and physical have mergedto create a product that enhances our emotion can be seen inphotobooks and Postagram.
    43. 43. Having the tangible images to touch creates an emotionbetter than just looking at your Facebook timeline for 5minutes and closing your laptop. What do you think?
    44. 44. Thirdly,
    45. 45. Thirdly,
    46. 46. Thirdly, This isn’t social media’s liking, poking and but the fact that we are social beings who share stories and face to face conversations.
    47. 47. Table19 were asked what they would prefer....
    48. 48. Table19 were asked what they would prefer.... ORGoogle Hangouts Meeting
    49. 49. The results were OR2 12
    50. 50. The results were OR2 12But also resulted in the discussion that there isa time and place for different things.
    51. 51. They were also asked.... ORWebinar Event
    52. 52. The results were OR3 11
    53. 53. The results were OR3 11“If it was a talk on new tax laws, I wouldrather do a webinar!” So again, there is a timeand a place but still, people preferred thephysical event.
    54. 54. Lastly ORGig Live Stream
    55. 55. Lastly OR14 0
    56. 56. Lastly OR14 0Looks like everyone wants to jump out of a hot air balloonfrom the earth’s atmosphere.
    57. 57. Meet ups and events are becoming more and morepopular; people are social we like to talk, meet people inbars, touch, laugh and enjoy chemistry with one another.
    58. 58. SO WHAT DOES THIS MEAN FOR US?................................................................................................................................................
    59. 59. It seems simple but
    60. 60. It seems simple but
    61. 61. It seems simple but We need to think about all the touch points a customer has with a brand on a daily basis. Figure out how to create value for the customer.
    62. 62. Also,
    63. 63. Also,
    64. 64. Also, We need to tinker with things to understand how they work. Then we can change, adapt and make things happen. This ranges from learning code to understanding different job roles.
    65. 65. Lastly,
    66. 66. Lastly,
    67. 67. Lastly, An easy way to tinker and understand how something works is to do it together. Rather than reading a book or watching a youtube video, get up, walk to someone who might know to do something and have a conversation.
    68. 68. In Summary,
    69. 69. In Summary,
    70. 70. THANK YOU................................................................................................................................................JOY AYLESJUNIOR PLANNER

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