1. HOW ARE THE DIGITAL AND PHYSICAL
................................................................................................................................................
WORLDS COLLIDING?
JOY AYLES
JUNIOR PLANNER
2. This presentation will go through...
What it means,
Why it is happening,
What it means for us.
3. This presentation will go through...
What it means,
Why it is happening,
What it means for us.
(Some of it was presented on screen and on paper)
7. Digital is amazing because it has helped us move fast, connect with people we
wouldn’t normally and well, we know what an impact it has had on our daily lives.
16. with Match.com...
-You find the perfect man, you wink
at each other (similar to poking on
Facebook)
-You assess your compatibility
17. with Match.com...
-You find the perfect man, you wink
at each other (similar to poking on
Facebook)
-You assess your compatibility
- You message back and forth
18. with Match.com...
-You find the perfect man, you wink
at each other (similar to poking on
Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
19. with Match.com...
-You find the perfect man, you wink
at each other (similar to poking on
Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
-You arrange to meet up in person.
20. with Match.com...
-You find the perfect man, you wink
at each other (similar to poking on
Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
-You arrange to meet up in person.
When he looks like that....who
wouldn’t?!
22. But then he looks, like this...
You have no chemistry, it turns out he chews his food with his
mouth open and all in all turns out to be a an unsuccessful date.
23. Don’t get us wrong, ebay is brilliant, it’s created a
number of jobs, encourages re-using and has given
some of our wardrobes a lot more space.
24. Don’t get us wrong, ebay is brilliant, it’s created a
number of jobs, encourages re-using and has given
some of our wardrobes a lot more space.
The same with Match.com, 17% of recent marriages
are from online dating.
25. But sometimes going to a store and meeting someone in a bar
might be more successful, saving time, effort and humiliation.
26. Sometimes we have to
remember that we have
more senses than clicking a
mouse and looking at a
screen...
27. Saying this, there are some
good examples of where
merging the digital and
physical have been successful.
Can you think of any?
29. Two lovely examples of where a product has
been made by creating something physical
from our digital lives, is Berg’s Little Printer and
Breakfast Club’s Instaprint...
30. What we love about Instaprint, is Breakfast Club sold it to a
client (Rayban) and they are now trying to fund it’s
production on Kickstarter.
31. WHY IS THIS HAPPENING?
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36. This isn’t sharing them on Facebook or Twitter but sharing
events together, sweating at gigs and having something to
really remember.
37. Why not make
experiences with more
value by enhancing real
life with digital?
(or vice versa)
38. Some staff recently went to a talk where Bob
Greenberg from R/GA explained what they see
for the future for brands and companies.
39. This being where brands create their own eco-systems by creating
products and services, a physical product and digital service that
each compliment and enhance the next.
40. Another example of where a
the physical experience is
being enhanced by digital is of
Burberry’s Regent Street store.
43. Two examples of where the digital and physical have merged
to create a product that enhances our emotion can be seen in
photobooks and Postagram.
44. Having the tangible images to touch creates an emotion
better than just looking at your Facebook timeline for 5
minutes and closing your laptop. What do you think?
54. The results were
OR
3 11
“If it was a talk on new tax laws, I would
rather do a webinar!” So again, there is a time
and a place but still, people preferred the
physical event.
57. Lastly
OR
14 0
Looks like everyone wants to jump out of a hot air balloon
from the earth’s atmosphere.
58. Meet ups and events are becoming more and more
popular; people are social we like to talk, meet people in
bars, touch, laugh and enjoy chemistry with one another.
59. SO WHAT DOES THIS MEAN FOR US?
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62. It seems simple but
We need to think about all
the touch points a customer
has with a brand on a daily
basis.
Figure out how to create
value for the customer.
65. Also,
We need to tinker with
things to understand how
they work.
Then we can change, adapt
and make things happen.
This ranges from learning
code to understanding
different job roles.
68. Lastly,
An easy way to tinker and
understand how something
works is to do it together.
Rather than reading a book
or watching a youtube
video, get up, walk to
someone who might know
to do something and have a
conversation.
I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....
I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....
