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Information Architecture and UXD An intro to the role, process and purpose Karri Ojanen, Publicis Modem
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Information Architecture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is User Experience Design? ,[object Object],[object Object],[object Object],[object Object]
The Value of User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of IA/UXD to Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of IA/UXD to Our Clients and Their Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Role of IA/UXD: The Process Discover Strategy and scoping Design Creative design Develop Building the site Launch
The Role of IA/UXD: The Process Now our IA appears here… … or here. Discover Strategy and scoping Design Creative design Develop Building the site Launch
The Role of IA/UXD: The Process IA: Discover and Research IA: Design IA: Validate … but  it belongs here: Discover Strategy and scoping Design Creative design Develop Building the site Launch
The Role of IA/UXD: The Process DESIGN Insights become ideas DEVELOP Ideas become reality LAUNCH DISCOVER Analysis becomes insight Competitive Analysis  Heuristic Evaluation Concept Model PITCH Audience Research Content Audit/Inventory Domain Research Requirements/Road Map Metrics/KPIs/Analytics Strategic Tactical Personas User Journeys LOW-FI Flowchart  Site Map Wireframes HI-FI Flowchart  Site Map Wireframes Nomenclature & Labeling Functional Specs Usability Testing
The Role of IA/UXD ,[object Object],[object Object],[object Object],[object Object],Art Director Designer Copywriter Developer IA/UXD IA/UXD IA/UXD Interaction & functionality Interaction & functionality Interaction & functionality ,[object Object],[object Object],Planning Creative Technology IA/UXD
The Role of IA/UXD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA and UXD Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA and UXD Professionals ,[object Object],[object Object],[object Object]
The Role of IA: The Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Role of IA: The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary
Thank You ,[object Object],[object Object],[object Object]

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Intro to IA/IxD/UXD in the agency world

  • 1. Information Architecture and UXD An intro to the role, process and purpose Karri Ojanen, Publicis Modem
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  • 10. The Role of IA/UXD: The Process Discover Strategy and scoping Design Creative design Develop Building the site Launch
  • 11. The Role of IA/UXD: The Process Now our IA appears here… … or here. Discover Strategy and scoping Design Creative design Develop Building the site Launch
  • 12. The Role of IA/UXD: The Process IA: Discover and Research IA: Design IA: Validate … but it belongs here: Discover Strategy and scoping Design Creative design Develop Building the site Launch
  • 13. The Role of IA/UXD: The Process DESIGN Insights become ideas DEVELOP Ideas become reality LAUNCH DISCOVER Analysis becomes insight Competitive Analysis Heuristic Evaluation Concept Model PITCH Audience Research Content Audit/Inventory Domain Research Requirements/Road Map Metrics/KPIs/Analytics Strategic Tactical Personas User Journeys LOW-FI Flowchart Site Map Wireframes HI-FI Flowchart Site Map Wireframes Nomenclature & Labeling Functional Specs Usability Testing
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