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Mobile Marketing for Nonprofits with Mobile Apps
The document discusses the growing significance of mobile applications for non-profit organizations, highlighting key statistics and trends in mobile platform usage. It emphasizes the need for non-profits to develop effective engagement and content strategies, along with best practices for mobile integration. The document also points out future trends such as the rise of tablets and the importance of QR codes in mobile strategies.
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Mobile Marketing for Nonprofits with Mobile Apps
- 1. PROJECT THE POWER OF MOBILE APPS DATE CLIENT SEPTEMBER 20, 2011 NON-PROFIT ORGANIZATIONS Wednesday, September 21, 2011
- 2. Many are wonderingif the app frenzy we have been witnessing is just a fashion and, like many others, shall pass.We do not think so. -Stephanie Baghdassarian Research Director, Gartner Wednesday, September 21, 2011
- 3. MOBILE PLATFORMS FASTFACTS Wednesday, September 21, 2011
- 4. FAST FACTS 100 MILLIONTH IPHONE WAS SOLD IN FEBRUARY OF 2011 Source: Apple, Financial Times Wednesday, September 21, 2011
- 5. FAST FACTS 100 MILLION BOOKS DOWNLOADED FROM Source: Apple, Financial Times Wednesday, September 21, 2011
- 6. FAST FACTS 15 MILLION IPADS WERE SOLD IN THE FIRST 9 MONTHS OF ITS RELEASE Source: Apple, Financial Times Wednesday, September 21, 2011
- 7. FAST FACTS OVER 15 BILLION iTunes app downloads in 3 years Wednesday, September 21, 2011
- 8. FAST FACTS 350,000 ANDROID UNITS SOLD DAILY Wednesday, September 21, 2011
- 9. WHAT DOES THISMEAN IF THIS TREND HOLDS? 2.45 M SOLD EACH WEEK 10.5 M SOLD EACH MONTH 127.75 M SOLD EACH YEAR Wednesday, September 21, 2011
- 10. P.C.’S VS SMARTPHONES Q1 2011 94 MILLION PC’S SOLD 100 MILLION SMARTPHONES SOLD Q2 2011 85 MILLION PC’S SOLD Source: guardian.co.uk 108 MILLION SMARTPHONES SOLD Wednesday, September 21, 2011
- 11. MOBILE US 82 MILLION SMARTPHONES ARE IN CIRCULATION TODAY IN THE US 1 IN 3 PEOPLE IN THE US 13 AND OLDER OWN ONE THIS IS EXPECTED TO DOUBLE BY 2015 SOURCE: MOBITHINKGING Wednesday, September 21, 2011
- 12. DO YOU STILLTHINK YOU DON’T NEED ANY TYPE OF MOBILE PRESENCE? SOURCE: MOBITHINKGING Wednesday, September 21, 2011
- 13. SOCIAL & SEARCHFUELING THE GROWTH Wednesday, September 21, 2011
- 14. US SOCIAL NETWORKUSERS TODAY 64% OF INTERNET USERS IN THE US ARE SOCIAL NETWORK USERS. Source: eMarketer.com Wednesday, September 21, 2011
- 15. SOCIAL FEATURES INCREASEMOBILE USAGE Real Time Social Features in Apps has us constantly checking.... HAVE YOU CHECKED IN? DID YOU SHARE WITH YOUR FRIENDS? WHAT WAS THAT SONG AGAIN? Wednesday, September 21, 2011
- 16. MOBILE SEARCHES HAVE QUADRUPULED IN THE LAST YEAR 1 in 7 SEARCHES ARE NOW MOBILE Wednesday, September 21, 2011
- 17. EMERGING PLATFORMS 10 MILLION USERS 3 MILLION CHECK INS A DAY CITYVILLE 115 MILLION SUBSCRIBED 10O MILLION USERS 51 MILLION USERS DEC 2010 IN 43 DAYS 23 MILLION USERS Wednesday, September 21, 2011
- 18. BRINGING IT ALLTOGETHER SOCIAL, MOBILE, SEARCH +750 million active users 50% of active users log on once a day 130M+ USERS People spend +700 billion minutes OVER 350K APPS per month on Facebook OVER 15 BILLION APP DOWNLOADS GOOGLE HAS OVER 1 BILLION UNIQUE USERS WORLDWIDE PER MONTH Wednesday, September 21, 2011
- 19. THE SHIFT TOMOBILE USAGE Wednesday, September 21, 2011
- 20. Last year's mobiledata traffic was three times the size of the entire global Internet in 2000. Source: Cisco Visual Networking Index Wednesday, September 21, 2011
- 21. TIME SPENT ONMOBILE DEVICES US consumers spend, on average, 155 minutes surfing the web or using apps on their mobile devices per day. Wednesday, September 21, 2011
- 22. US MOBILE APPVS WEB CONSUMPTION Wednesday, September 21, 2011
- 23. NUMBER OF APPDOWNLOADS iTunes App Store 15 billion Android Market 4.5 billion BlackBerry App World 1 billion Wednesday, September 21, 2011
- 24. NON-PROFIT MOBILE STRATEGY Wednesday,September 21, 2011
- 25. Where and howdo mobile and social strategy intersect? SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
- 26. Non-Profits need two things: Engagement strategy and to think differently about content. SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
- 27. mobile into allchannels Integrate of nonprofit advocacy, communication, and fundraising campaigns. SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
- 28. Important points toconsider in your mobile strategy: 1. sign up 2. action 3. donation pages SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
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- 30. 1.) A welldesigned website that recognizes a mobile browser. Making your web site readable on a mobile phone. 2.) Content strategy must incorporate “hybridized” content – for both mobile and stationary sites. 3.) Distinguish between portable and mobile. Visual design is necessary. 4.) Engage . Not just one-way communication. SOURCE: GOOGLE/IPSOS APRIL 2011 Wednesday, September 21, 2011
- 31. 5.) Design apps based on what your audience needs. 6.) Understand the process of text/push notification to donate campaigns if your goal is fundraising. 7.) Don’t go mobile for the sake of going mobile. Have a strategy that is integrated with all your communications channels and supports your objectives. 8.) Start collecting cell phone numbers now! SOURCE: GOOGLE/IPSOS APRIL 2011 Wednesday, September 21, 2011
- 32. TRENDS TO WATCHFOR Wednesday, September 21, 2011
- 33. 1.) Tablets aregoing to be huge. 2.) QR Codes via mobile THINK SOCIAL, BE MOBILE, ACT LOCAL Wednesday, September 21, 2011
- 34. NON-PROFIT SAMPLE APPS Wednesday,September 21, 2011
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- 41. CONTACT US FORANY OF YOUR MOBILE OR DIGITAL NEEDS: WWW.SWEBDEVELOPMENT.COM MAGALY@SWEBDEVELOPMENT.COM 210.617.7260 Wednesday, September 21, 2011