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PROJECT



    THE POWER OF MOBILE APPS
   DATE                               CLIENT
                 SEPTEMBER 20, 2011            NON-PROFIT ORGANIZATIONS
Wednesday, September 21, 2011
Many are wondering if the app frenzy we
             have been witnessing is just a fashion and, like
             many others, shall pass.We do not think so.
             -Stephanie Baghdassarian
             Research Director, Gartner




Wednesday, September 21, 2011
MOBILE PLATFORMS FAST FACTS
Wednesday, September 21, 2011
FAST FACTS



     100 MILLIONTH
                     IPHONE WAS SOLD IN

                       FEBRUARY OF 2011




Source: Apple, Financial Times
Wednesday, September 21, 2011
FAST FACTS


                                       100
                                MILLION BOOKS DOWNLOADED FROM




Source: Apple, Financial Times
Wednesday, September 21, 2011
FAST FACTS




               15 MILLION IPADS WERE SOLD IN THE FIRST
                       9 MONTHS OF ITS RELEASE
Source: Apple, Financial Times
Wednesday, September 21, 2011
FAST FACTS

      OVER

      15 BILLION
      iTunes app
      downloads
      in 3 years
Wednesday, September 21, 2011
FAST FACTS



                   350,000
                         ANDROID UNITS

                                SOLD DAILY



Wednesday, September 21, 2011
WHAT DOES THIS MEAN IF
             THIS TREND HOLDS?



             2.45               M SOLD EACH WEEK




            10.5                M SOLD EACH MONTH




      127.75                       M SOLD EACH YEAR
Wednesday, September 21, 2011
P.C.’S VS SMARTPHONES
                                                  Q1 2011


                                         94      MILLION PC’S SOLD


                                       100     MILLION SMARTPHONES SOLD

                                                 Q2 2011

                                         85       MILLION PC’S SOLD




Source: guardian.co.uk
                                       108     MILLION SMARTPHONES SOLD
Wednesday, September 21, 2011
MOBILE US


         82 MILLION
                                SMARTPHONES ARE IN CIRCULATION
                                       TODAY IN THE US

                                1 IN 3 PEOPLE IN THE US
                              13 AND OLDER OWN ONE
                       THIS IS EXPECTED TO DOUBLE BY 2015

  SOURCE: MOBITHINKGING
Wednesday, September 21, 2011
DO YOU STILL THINK YOU DON’T NEED ANY
                       TYPE OF MOBILE PRESENCE?




  SOURCE: MOBITHINKGING
Wednesday, September 21, 2011
SOCIAL & SEARCH FUELING THE GROWTH
Wednesday, September 21, 2011
US SOCIAL NETWORK USERS




      TODAY                 64%       OF INTERNET USERS IN THE US
      ARE SOCIAL NETWORK USERS.
Source: eMarketer.com
Wednesday, September 21, 2011
SOCIAL FEATURES INCREASE MOBILE USAGE
                          Real Time Social Features in Apps
                          has us constantly checking....

                                HAVE YOU CHECKED IN?

                                       DID YOU SHARE WITH YOUR
                                               FRIENDS?


                                 WHAT WAS THAT SONG AGAIN?

Wednesday, September 21, 2011
MOBILE SEARCHES HAVE

           QUADRUPULED
           IN THE LAST YEAR

           1 in 7 SEARCHES ARE NOW MOBILE

Wednesday, September 21, 2011
EMERGING PLATFORMS



                                                 10 MILLION USERS
                                             3 MILLION CHECK INS A DAY




                              CITYVILLE
                                                        115 MILLION SUBSCRIBED
                         10O MILLION USERS
                                                       51 MILLION USERS DEC 2010
                             IN 43 DAYS
                                                           23 MILLION USERS

Wednesday, September 21, 2011
BRINGING IT ALL TOGETHER
                                SOCIAL, MOBILE, SEARCH


    +750 million active users
    50% of active users log on once a day
                                                   130M+ USERS
    People spend +700 billion minutes
                                                  OVER 350K APPS
    per month on Facebook                 OVER 15 BILLION APP DOWNLOADS




                                 GOOGLE HAS OVER 1 BILLION UNIQUE
                                   USERS WORLDWIDE PER MONTH
Wednesday, September 21, 2011
THE SHIFT TO MOBILE USAGE
Wednesday, September 21, 2011
Last year's mobile data traffic
                  was three times the size of the
                   entire global Internet in 2000.



Source: Cisco Visual Networking Index
Wednesday, September 21, 2011
TIME SPENT ON MOBILE DEVICES



                 US consumers spend, on average, 155
                 minutes surfing the web or using
                 apps on their mobile devices per day.




Wednesday, September 21, 2011
US MOBILE APP VS WEB CONSUMPTION




Wednesday, September 21, 2011
NUMBER OF APP DOWNLOADS




                                      iTunes App Store
                                          15 billion



                                           Android
                                           Market
                                          4.5 billion
                                                        BlackBerry App World
                                                              1 billion
Wednesday, September 21, 2011
NON-PROFIT MOBILE STRATEGY
Wednesday, September 21, 2011
Where and how do           mobile           and


              social                strategy intersect?




   SOURCE: BETH KANTER MARCH 2011

Wednesday, September 21, 2011
Non-Profits need two
            things: 

             Engagement strategy and
            to think differently about content.



   SOURCE: BETH KANTER MARCH 2011

Wednesday, September 21, 2011
mobile into all channels
             Integrate

             of nonprofit advocacy,
             communication, and fundraising

             campaigns.    
   SOURCE: BETH KANTER MARCH 2011

Wednesday, September 21, 2011
 Important points to consider in your
             mobile strategy:
             1. sign up
             2. action
             3. donation pages   

   SOURCE: BETH KANTER MARCH 2011

Wednesday, September 21, 2011
BEST PRACTICES
Wednesday, September 21, 2011
1.)   A well designed            website that recognizes a mobile
    browser. Making your web site readable on a mobile phone.

    2.)       Content strategy must incorporate “hybridized”
    content – for both mobile and stationary sites.  

    3.)  Distinguish between portable and        mobile.  Visual
    design is necessary.

    4.)      Engage . Not just one-way communication.

   SOURCE: GOOGLE/IPSOS APRIL 2011

Wednesday, September 21, 2011
5.)   Design                apps based on what your audience
    needs.

    6.)  Understand the process of            text/push
    notification to donate campaigns if your goal is
    fundraising.
    7.)  Don’t go mobile for the sake of going mobile.  Have a

    strategy that is integrated with all your
    communications channels and supports your objectives.

    8.) Start           collecting cell phone numbers now!
   SOURCE: GOOGLE/IPSOS APRIL 2011

Wednesday, September 21, 2011
TRENDS TO WATCH FOR
Wednesday, September 21, 2011
1.)   Tablets are going to be huge.  

            2.)   QR            Codes via mobile

          THINK SOCIAL, BE MOBILE, ACT LOCAL


Wednesday, September 21, 2011
NON-PROFIT SAMPLE APPS
Wednesday, September 21, 2011
Wednesday, September 21, 2011
Wednesday, September 21, 2011
Wednesday, September 21, 2011
Wednesday, September 21, 2011
Wednesday, September 21, 2011
Wednesday, September 21, 2011
CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS:




                                 WWW.SWEBDEVELOPMENT.COM

                                MAGALY@SWEBDEVELOPMENT.COM

                                        210.617.7260




Wednesday, September 21, 2011

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Mobile Marketing for Nonprofits with Mobile Apps

  • 1. PROJECT THE POWER OF MOBILE APPS DATE CLIENT SEPTEMBER 20, 2011 NON-PROFIT ORGANIZATIONS Wednesday, September 21, 2011
  • 2. Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, shall pass.We do not think so. -Stephanie Baghdassarian Research Director, Gartner Wednesday, September 21, 2011
  • 3. MOBILE PLATFORMS FAST FACTS Wednesday, September 21, 2011
  • 4. FAST FACTS 100 MILLIONTH IPHONE WAS SOLD IN FEBRUARY OF 2011 Source: Apple, Financial Times Wednesday, September 21, 2011
  • 5. FAST FACTS 100 MILLION BOOKS DOWNLOADED FROM Source: Apple, Financial Times Wednesday, September 21, 2011
  • 6. FAST FACTS 15 MILLION IPADS WERE SOLD IN THE FIRST 9 MONTHS OF ITS RELEASE Source: Apple, Financial Times Wednesday, September 21, 2011
  • 7. FAST FACTS OVER 15 BILLION iTunes app downloads in 3 years Wednesday, September 21, 2011
  • 8. FAST FACTS 350,000 ANDROID UNITS SOLD DAILY Wednesday, September 21, 2011
  • 9. WHAT DOES THIS MEAN IF THIS TREND HOLDS? 2.45 M SOLD EACH WEEK 10.5 M SOLD EACH MONTH 127.75 M SOLD EACH YEAR Wednesday, September 21, 2011
  • 10. P.C.’S VS SMARTPHONES Q1 2011 94 MILLION PC’S SOLD 100 MILLION SMARTPHONES SOLD Q2 2011 85 MILLION PC’S SOLD Source: guardian.co.uk 108 MILLION SMARTPHONES SOLD Wednesday, September 21, 2011
  • 11. MOBILE US 82 MILLION SMARTPHONES ARE IN CIRCULATION TODAY IN THE US 1 IN 3 PEOPLE IN THE US 13 AND OLDER OWN ONE THIS IS EXPECTED TO DOUBLE BY 2015 SOURCE: MOBITHINKGING Wednesday, September 21, 2011
  • 12. DO YOU STILL THINK YOU DON’T NEED ANY TYPE OF MOBILE PRESENCE? SOURCE: MOBITHINKGING Wednesday, September 21, 2011
  • 13. SOCIAL & SEARCH FUELING THE GROWTH Wednesday, September 21, 2011
  • 14. US SOCIAL NETWORK USERS TODAY 64% OF INTERNET USERS IN THE US ARE SOCIAL NETWORK USERS. Source: eMarketer.com Wednesday, September 21, 2011
  • 15. SOCIAL FEATURES INCREASE MOBILE USAGE Real Time Social Features in Apps has us constantly checking.... HAVE YOU CHECKED IN? DID YOU SHARE WITH YOUR FRIENDS? WHAT WAS THAT SONG AGAIN? Wednesday, September 21, 2011
  • 16. MOBILE SEARCHES HAVE QUADRUPULED IN THE LAST YEAR 1 in 7 SEARCHES ARE NOW MOBILE Wednesday, September 21, 2011
  • 17. EMERGING PLATFORMS 10 MILLION USERS 3 MILLION CHECK INS A DAY CITYVILLE 115 MILLION SUBSCRIBED 10O MILLION USERS 51 MILLION USERS DEC 2010 IN 43 DAYS 23 MILLION USERS Wednesday, September 21, 2011
  • 18. BRINGING IT ALL TOGETHER SOCIAL, MOBILE, SEARCH +750 million active users 50% of active users log on once a day 130M+ USERS People spend +700 billion minutes OVER 350K APPS per month on Facebook OVER 15 BILLION APP DOWNLOADS GOOGLE HAS OVER 1 BILLION UNIQUE USERS WORLDWIDE PER MONTH Wednesday, September 21, 2011
  • 19. THE SHIFT TO MOBILE USAGE Wednesday, September 21, 2011
  • 20. Last year's mobile data traffic was three times the size of the entire global Internet in 2000. Source: Cisco Visual Networking Index Wednesday, September 21, 2011
  • 21. TIME SPENT ON MOBILE DEVICES US consumers spend, on average, 155 minutes surfing the web or using apps on their mobile devices per day. Wednesday, September 21, 2011
  • 22. US MOBILE APP VS WEB CONSUMPTION Wednesday, September 21, 2011
  • 23. NUMBER OF APP DOWNLOADS iTunes App Store 15 billion Android Market 4.5 billion BlackBerry App World 1 billion Wednesday, September 21, 2011
  • 25. Where and how do mobile and social strategy intersect? SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  • 26. Non-Profits need two things:  Engagement strategy and to think differently about content. SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  • 27. mobile into all channels Integrate of nonprofit advocacy, communication, and fundraising campaigns.     SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  • 28.  Important points to consider in your mobile strategy: 1. sign up 2. action 3. donation pages    SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  • 30. 1.)   A well designed website that recognizes a mobile browser. Making your web site readable on a mobile phone. 2.)   Content strategy must incorporate “hybridized” content – for both mobile and stationary sites.   3.)  Distinguish between portable and mobile.  Visual design is necessary. 4.)   Engage . Not just one-way communication. SOURCE: GOOGLE/IPSOS APRIL 2011 Wednesday, September 21, 2011
  • 31. 5.)   Design apps based on what your audience needs. 6.)  Understand the process of text/push notification to donate campaigns if your goal is fundraising. 7.)  Don’t go mobile for the sake of going mobile.  Have a strategy that is integrated with all your communications channels and supports your objectives. 8.) Start collecting cell phone numbers now! SOURCE: GOOGLE/IPSOS APRIL 2011 Wednesday, September 21, 2011
  • 32. TRENDS TO WATCH FOR Wednesday, September 21, 2011
  • 33. 1.)   Tablets are going to be huge.   2.)   QR Codes via mobile THINK SOCIAL, BE MOBILE, ACT LOCAL Wednesday, September 21, 2011
  • 34. NON-PROFIT SAMPLE APPS Wednesday, September 21, 2011
  • 41. CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS: WWW.SWEBDEVELOPMENT.COM MAGALY@SWEBDEVELOPMENT.COM 210.617.7260 Wednesday, September 21, 2011