Facebook has recently changed its restrictions on Timeline-based promotions. We made big effort in describing every aspect, positive and negative, of both.
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
How One Little Facebook Like Button Will Change the WebJay Feitlinger
Learn what the recent Facebook f8 conference changes mean, how they impact you as a business, and how you can best leverage recent Facebook Open Graph API and Like Button changes.
Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com
The Patch, August 2013 - New features from social mediaAgence Tesla
Google killing organic search?
Retargeting on Twitter is coming soon
Better ads, analytics, content on LinkedIn
Dailymotion: Shooting, editing, & sharing from mobile
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
How One Little Facebook Like Button Will Change the WebJay Feitlinger
Learn what the recent Facebook f8 conference changes mean, how they impact you as a business, and how you can best leverage recent Facebook Open Graph API and Like Button changes.
Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com
The Patch, August 2013 - New features from social mediaAgence Tesla
Google killing organic search?
Retargeting on Twitter is coming soon
Better ads, analytics, content on LinkedIn
Dailymotion: Shooting, editing, & sharing from mobile
Toputop.com is a leading internet marketing company in India offering professional SEO services , search engine optimization services , Social Media Marketing Services.
http://www.toputop.com
A dive into the online world created by Mark Zuckerberg. Learn about Facebook’s EdgeRank algorithm (the equation behind performance) and the effect it has on your brand communications on the platform. This presentation will demonstrate the anatomy of a successful Facebook post and provide introduction to community management & moderation.
GDC 2010 Social Networks: The New Marketplace for Mobile Games?Craig Dalton
Michael Powers of Mplayit gives practical tips to mobile application developers wishing to use social media to promote games and applications. Slides were part of a session presentation at the Game Developer Conference in San Francisco March 2101
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
These are the slides from my Intro to Facebook for Business class in August 2014. This was a local class I taught live for a group of Miche Representatives.
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
Mobile Summit 2016 presentation in Porto Alegre, Brazil.
Deep linking - How it works and how to implement it.
How deep linking can help your app to gain sign-ups, retention and engagement.
Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.
The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
Toputop.com is a leading internet marketing company in India offering professional SEO services , search engine optimization services , Social Media Marketing Services.
http://www.toputop.com
A dive into the online world created by Mark Zuckerberg. Learn about Facebook’s EdgeRank algorithm (the equation behind performance) and the effect it has on your brand communications on the platform. This presentation will demonstrate the anatomy of a successful Facebook post and provide introduction to community management & moderation.
GDC 2010 Social Networks: The New Marketplace for Mobile Games?Craig Dalton
Michael Powers of Mplayit gives practical tips to mobile application developers wishing to use social media to promote games and applications. Slides were part of a session presentation at the Game Developer Conference in San Francisco March 2101
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
These are the slides from my Intro to Facebook for Business class in August 2014. This was a local class I taught live for a group of Miche Representatives.
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
Mobile Summit 2016 presentation in Porto Alegre, Brazil.
Deep linking - How it works and how to implement it.
How deep linking can help your app to gain sign-ups, retention and engagement.
Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.
The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
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How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
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Antifertility, Toxicity studies as per OECD guidelines
2. 156 Facebook apps in 2012, over 350 overall
1.600.000 users in our apps
2.870.000 fans in analyzed FB Pages
Managing 1.000.000 USD in FB Ads
BRANDZ
FRIENDZ
3. 1. USE NATIVE FUNCTIONS OF FACEBOOK AS
A VOTING MECHANISM
Like, comment, share, in limited scope, tagging
2. LET USERS UPLOAD CONTENT DIRECTLY
TO YOUR WALL
3. CONTACT WINNERS VIA FACEBOOK TOOLS
That means announce winners publicly in posts, comments
and messages
THE
CHANGE
ALLOWS
YOU NOW
4. 1. TO FORGET ABOUT THE COMPETITION’S
“ADMINISTRATIVE PART”
Rules description, organizer statement
2. VIOLATE FACEBOOK RULES REGARDING
RESTRICTION ON TOBACCO, FUEL...
3. BREAK SPECIFIC RULES NAMED FURTHER
In case you seek this part, please skip to slide 22.
THE
CHANGE
DOES NOT
ALLOW
YOU NOW
6. LIKE AS
A VEHICLE
MOST
LIKED
COMMENT
If you have 15 likes at
5 pm, you win!
NUMBER
OF
LIKES
LIKES
COMBINED
WITH TIME
LIKES
COMBINED
WITH A
DRAW
All post likers
will be put into a
drawing drum
Comment on our
post, if it get s the
highest number of
Likes, you are the
winner
Highest, exact
7. COMMENT
AS A
VEHICLE
RIGHT/
BEST
ANSWER
Fastest, posted
exactly at selected
minute...
MOST
ENGAGING
COMMENT
COMMENT
COMBINED
WITH TIME
COMMENT
COMBINED
WITH A
DRAW
All post likers
will be put into a
drawing drum
Trivia style, tips...
Number of Likes,
number of reactions
8. Tagging of users who actually ARE in the picture is
from now on allowed. That means, if John is in the
picture, John can tag himself in the picture.
(Hails such as “Tag yourself and your five friends and win is not
allowed…)
That means, tagging of not depicted subjects, such
as items, as has been used in famous & illegal
campaign of Ikea, is still now allowed.TAGGING
9. 1. PRIVATE MESSAGE AS PROMOTION
MECHANICS
All on-wall promotion mechanics are very hard to administrate.
They open big space for “professional complainers” to accuse
the organizer of misbehavior, but at least are public. In case of
private communication, the threat is even higher and you can
end up in big problems while proving the user is wrong, being
forced to publish private communication in case of a clash.
2. #HASHTAGS
Not native to Facebook, not adopted widely, and, it seems, in
fact lowering virality of posts. Altough, on the other hand, easy
to scrape.
OTHER
ALLOWED
MECHANICS
WE DO NOT
RECOMMEND
USING
11. IN BRIEF
WAY MORE OPTIONS
LIKE BUTTON
PERMISSION (OAUTH)
DIALOGUE
DATA COLLECTING
CLOSER TO BULLETPROOF
EASILY MANAGED
IN-LINE WITH FB RULES
MOBILE FRIENDLY
SMALL BUSINESSES
ENGAGING EXISTING FANS
EASY FOR EVERYONE
FAST & FURIOUS (ADMINS,
AFTER THE
COMPLAINSTORM COMES)
13. 1. WORKING ON MOBILE DEVICES
2. USAGE OF FACEBOOK NATIVE FUNCTIONS
Users create stories by taking basically any action within the
promotion.
3. ON AVERAGE, BIGGER AMOUT OF
AGGREGATED CONTENT
With the exception of comparison with advertising-driven apps.
4. PAGE ENGAGEMENT
With the exception of comparison with advertising-driven apps.
5. FAST AND EASY, NO “THREATS & OBSTACLES”
No complicated steps for unskilled users, less feeling of privacy
violation.
ADVANTAGES
OF ON-WALL
PROMOTIONS
14. We are explaining this to both users and our clients
at least once a week:
With app. every second Facebook user globally being a “m” one,
both from apps and m.facebook.com, people able to become part
of the promotion from mobile is a great advantage.
WORKING
ON MOBILE
DEVICES
15. Not all user actions are transformed into Stories
on Facebook. In applications, if these are not using
Open Graph functions, most user actions (such as
uploading picture into a photo-competition) are not
these storytelling ones, meaning that they are not
creating traffic.
In Timeline (wall) competitions, user actions
are transformed into messages like “XY has
commented on…”.
NATIVE
FUNCTIONS
16. In most of the competition apps we do, we succeed
in transforming from 90 % - 70 % of users coming
through the so called “Permission Dialogue” (OAuth
Dialogue), while speaking about reasonable amount
of data requested (such as basic permission set +
access to photos and videos for photo-based
competition.
That means that we lose up to 30 % of all users who
actually made the first step in entering the promotion.
No such threat in Timeline promotions, making the
conversion user -> competitor up to 100 %.
BIGGER
AMOUT OF
AGGREGATED
CONTENT
17. As discussed in point 2, native Facebook user actions
that means Like, Comment, Share & Post lead into
creation of Facebook stories, a powerful digital trace
that is being trasformed into various messages, such
as notifications, Ticker messages, newsfeed posts,
on-profile markers.
These actions lead into higher engagement towards
the Page, affecting the Edge Rank and future quality
of relationship in between the user and Page posts.
On-wall promotions demanding Likes, comments
and wall-posts thus lead into higher engagement.
PAGE
ENGAGEMENT
18. Discussed at point 3, no permissions, staying on-Page,
no design change… Way less things to worry about
for privacy-guarding users, way less surprising features
for inexperienced users.
NO “THREATS
& OBSTACLES”
20. 1. NO DATA COLLECTION
Users actually remain perfectly anounymous.
2. IT’S QUITE COMPLICATED TO OBEY FB RULES
Stating all the demaned features is making the simple
mechanism way less simple and is hard to fulfil elegantly.
3. LOTS OF MANUAL WORK
Counting exact numbers of Likes, judging comments…
4. HUGE, HUGE SPACE FOR MISTAKES AND
ARGUMENTS
Who had more Likes under his/her picture at 15:00, Tom or
Liz? And that’s just the beggining…
5. NEW FANS ACQUIRED ONLY IF…
Clicking on Page Like button is demanded only among those
uploading content/posting on wall.
DIS
ADVANTAGES
OF ON-WALL
PROMOTIONS
21. “...the best long term businesses
are emotions first, data second.”
Jason Goldberg,
Founder & Chief Executive Officer at Fab.
NO DATA
COLLECTION
22. One sentence such as “Most Likes win” is not
enough, you have to make publicly available:
1. Exact conditions
2. Who is the Organizer
3. Claim that Facebook itself is not involved in the promotion
4. Conditions and ways of contacting and awarding the winner
COMPLICATED
TO OBEY FB
RULES
23. Counting Likes, judging comments… all this can be,
on larger scale, very time consuming.
On the other hand, Page posts (and related comments,
Likes and shares) can be easily scraped, creating yet
again a space for small-scale applications.
LOTS OF
MANUAL
WORK
24. From serious to absurd claims, organizers
of promotions heard it all: too early, too late, to vague,
too discriminating, cheating organizers, cheating
admins, cheating competitors…
In case of apps, you have clear database entries.
Timeline competitons are very hard to prove.
HUGE SPACE
FOR MISTAKES
AND
ARGUMENTS
25. Fans in apps are generated via fan (like) gate
(it’s placement is a part of the know-how of preparing
a successful app).
The member-get-member style of apps, mastered
by FarmVille, can bring amazing results.
Timeline promotions seldom achieve this - all actions
except posting on wall, ie. submitting competing
content, can be done without user being a fan.
NEW FANS
ACQUIRED
ONLY IF...