Facebook announced several major updates at its f8 conference, including the rollout of Timeline profiles that compile a user's entire activity history, new gesture options beyond just "Like" to allow more expressive interactions, automatic sharing of app activity through a single click, and the new Ticker feed to showcase real-time updates from friends. These changes shift Facebook's focus to becoming a platform for storytelling by users and brands. Marketers will need to provide engaging, personally relevant content that integrates into customers' lives and stories on Facebook.

1. Facebook Updates From f8 What is changing and what it means for marketers. 1

2. There were lots of changes.But it’s promising. Really promising. 2

3. 3 Current changes are mostly user-facing.Brand page changes have yet to be revealed but will be “consistent” with Timeline’s look and feel. Our creative technologists spoke with Facebook. Brand page updates are so far out on the roadmap that it’s safe to assume they won’t happen in 2011. Source: David Fischer, VP of Global Marketing Solutions @ Facebook

6. Provides a way for brands to subtly share content into user feeds.

8. Apps: One click automates all activity sharing Facebook apps no longer need to ask for permission every time they share information. 7

11. When you hover over an activity, you can see the full story and join the conversation as it happens.

12. The Ticker self-updates to show a complete picture of what friends are doing right now.

17. What about Google+? Facebook: Capitalizes on never forgetting. Google+: Capitalizes on never having to remember. 14

18. 15 Facebook is now in the storytelling business.Success lies in providing content that connects with 800MM Facebook users at an emotional, personally relevant level.

19. Thank you @T3ThinkTank | 512.499.8811 16