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Social media consultants roadmap for 2012

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New Incite Marketing
New Incite Marketing

Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.

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Social Media Roadmap for Consultants presented to IMC OC Breakfast December 8, 2011 by Jennifer Beever IMCP Twitter: @cmo4hire Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
New SEO = SMO facebook photos LinkedIn Web video Site twitter Blog press releases Google + RSS feed Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
LinkedIn Company Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
LinkedIn Company Status Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
LinkedIn Co Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
LinkedIn Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
LinkedIn Co Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
HubSpot Does It Right Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
HubSpot Overview Cont’d Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
HubSpot Products Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
HubSpot Product Recommendations Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
http://inmaps.linkedinlabs.com Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Facebook • 800 Million Users • Most active users 18 – 34 years – Any customers this age? – Employees ? Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Only 2% of those who like a Facebook company page return to it…..! Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Your Brand on Followers’ Newsfeeds Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Branded Company Photos Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Branded Page Likes Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Pages, Groups, Events • Company Page – Overall brand, consistent messaging • Group – User group, conference group – Discussions, interactions • Event – Invite followers, others by email Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Tweets and Other Messages • Paper.Li • Scoop.It Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Do You Have Klout? Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Klout, cont’d Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
Jennifer Beever CMC IMCP Follow me: • B2B Marketing Traction Blog • www.newincite.com/blog • CMO for Hire • Strategic Marketing Consulting • Are you doing the right marketing? • To the right people? • Getting the right results? • 818-347-4248; jenb@newincite.com Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

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Social media consultants roadmap for 2012

  • 1. Social Media Roadmap for Consultants presented to IMC OC Breakfast December 8, 2011 by Jennifer Beever IMCP Twitter: @cmo4hire Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 2. New SEO = SMO facebook photos LinkedIn Web video Site twitter Blog press releases Google + RSS feed Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 3. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 4. LinkedIn Company Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 5. LinkedIn Company Status Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 6. LinkedIn Co Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 7. LinkedIn Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 8. LinkedIn Co Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 9. HubSpot Does It Right Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 10. HubSpot Overview Cont’d Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 11. HubSpot Products Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 12. HubSpot Product Recommendations Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 13. http://inmaps.linkedinlabs.com Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 14. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 15. Facebook • 800 Million Users • Most active users 18 – 34 years – Any customers this age? – Employees ? Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 16. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 17. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 18. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 19. Only 2% of those who like a Facebook company page return to it…..! Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 20. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 21. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 22. Your Brand on Followers’ Newsfeeds Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 23. Branded Company Photos Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 24. Branded Page Likes Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 25. Pages, Groups, Events • Company Page – Overall brand, consistent messaging • Group – User group, conference group – Discussions, interactions • Event – Invite followers, others by email Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 26. Tweets and Other Messages • Paper.Li • Scoop.It Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 27. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 28. Do You Have Klout? Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 29. Klout, cont’d Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  • 30. Jennifer Beever CMC IMCP Follow me: • B2B Marketing Traction Blog • www.newincite.com/blog • CMO for Hire • Strategic Marketing Consulting • Are you doing the right marketing? • To the right people? • Getting the right results? • 818-347-4248; jenb@newincite.com Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.