The document outlines a social media roadmap for consultants, emphasizing the importance of various social platforms like Facebook, LinkedIn, and Twitter for marketing. It highlights the demographics of users, effective engagement strategies, and the necessity of consistent branding across channels. Additionally, it references specific tools and practices recommended for maximizing social media impact.

1. Social Media Roadmap
for Consultants
presented to
IMC OC Breakfast
December 8, 2011
by Jennifer Beever IMCP
Twitter: @cmo4hire
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2. New SEO = SMO
facebook
photos LinkedIn
Web
video Site
twitter
Blog
press
releases Google +
RSS feed
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4. LinkedIn Company
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5. LinkedIn Company Status
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6. LinkedIn Co Product/Service
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7. LinkedIn Product/Service
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8. LinkedIn Co Product/Service
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9. HubSpot Does It Right
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10. HubSpot Overview Cont’d
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11. HubSpot Products
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12. HubSpot Product
Recommendations
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13. http://inmaps.linkedinlabs.com
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15. Facebook
• 800 Million Users
• Most active users 18 – 34 years
– Any customers this age?
– Employees ?
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19. Only 2%
of those
who like a
Facebook
company
page
return to
it…..!
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22. Your Brand on
Followers’ Newsfeeds
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23. Branded Company Photos
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24. Branded Page Likes
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25. Pages, Groups, Events
• Company Page
– Overall brand, consistent messaging
• Group
– User group, conference group
– Discussions, interactions
• Event
– Invite followers, others by email
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26. Tweets and Other Messages
• Paper.Li
• Scoop.It
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28. Do You Have Klout?
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29. Klout, cont’d
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30. Jennifer Beever CMC IMCP
Follow me:
• B2B Marketing Traction Blog
• www.newincite.com/blog
• CMO for Hire
• Strategic Marketing Consulting
• Are you doing the right marketing?
• To the right people?
• Getting the right results?
• 818-347-4248; jenb@newincite.com
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