Why hoteliers are failing at converting their visitors into sales. Francesco Canzoniere, Booklyng

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Francesco Canzoniere, CEO Booklyng, at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng). Video of the talk: https://www.youtube.com/watch?v=APTfkIVIZLQ Subscribe to TTCR news: http://eepurl.com/cnhNvH

Why hoteliers are failing at converting their visitors into sales. Francesco Canzoniere, Booklyng

The document discusses how search and ecommerce are colliding as companies like Google, Expedia, and Lastminute.com adopt strategies more like media companies by using customer data and machine learning to personalize experiences in real-time and focus on the customer experience. It also suggests companies access their brand's value curve and use predictive technologies to gain insights from bigger and better data.

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David Turnbull, cofounder and CCO Snapshot, at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng). "As the debate surrounding the dominance of OTA's and who truly "owns" the customer intensifies, David takes an amusing but critical look at the current state of data management within the hospitality sector and why this is preventing the significant leaps in customer experience achieved by other industries". Subscribe to TTCR news: http://eepurl.com/cnhNvH

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