1) A young Spanish company called ByHours discovered a new system called "Micro-stay Management Program" that allows hotels to efficiently increase revenue by selling hotel rooms in 3, 6, and 12 hour blocks. 2) An hotel owner bets that micro-stays would not work and loses his hotel to his revenue manager who implements the program successfully. 3) The system has been adopted by thousands of hotels worldwide and allows occupancy of otherwise empty rooms, generating new customers and revenue without affecting regular bookings.

1. ITB Berlin
50 Years of Excellence
The World’s
Leading Travel Trade Show
9-13 March 2016
ByHours Tribune
The ultimate formula
to increase the RevPAR
has been found
Sleeping at work can
boosts productivity?
A bet makes him
lose his hotel
“This micro-
stays thing
makes no sense”
8º 2º
A young company from Barcelona managed to discover a new
system to efficiently and quickly increase the RevPAR that is entirely
complementary with the current strategies applied by hoteliers.
An owner bets with his revenue manager that micro-
stays do not make sense and loses his hotel. Richard Watson
News update
Breaking News Exclusive
The key: “Micro-stay Management Program”
Confessions Interview
Weather
The formula consists of the sale of micro
stays in hotels, sold in packs of 3, 6 and
12 hours.
The rooms can be sold throughout the
day and you can choose between: resell-
ing the rooms more than once in a day or
selling vacant rooms that you would not
have sold anyways.
The option to sell the same room,
with the same services and operations,
allows hotels to keep working as usual.
In addition “micro-stays” do not substi-
tute any other channels nor would affect
regular customers. On the contrary, this
means opening your doors to a new type
of customer: people tired from driving
for hours, business travelers, the oppor-
tunity to discover a nice hotel for a short
time and really any other situation re-
lated to waiting or resting. This is asset
management applied to Hotel room. You
can create and manage a new line of rev-
enue whilst acquiring new customer that
might become future prospects for your
standard room night product.
And this new formula has already
enabled hundreds of hotels to increase
their RevPAR, the key indicator in the
industry.
A strategy supported by technology
giving total power to the hotel.
The great success and acceptance by the
hotel sector is related to the user-friend-
ly administration of the tool meeting
all the requirements that a Revenue
Manager might need. The software al-
lows complete flexibility in all decisions
related to the sale of micro-stays: packs
selection, check-in and check-out time
available, pricing policy and much more.
It is not just theory. It’s reality.
Unlike many initiatives and business
models designed from theory, the prod-
uct of ByHours.com has already been
adopted by thousands of people in major
cities around the world. Potential users
are countless. Waiting at the airports
for international flight connections, last
minute train delays, late flights depar-
ture or early arrivals, business trip for
executives in need of rest,… There are
countless occasions for a costumers to
buy a few hours in a hotel to rest or work.
John Timeisall, Chief Commercial Offi-
cer at The world is Ours, manages a team
of international sales professionals trav-
elling around the world constantly.
Since John implemented his “Mi-
cro-stay Management Program” for his
employees, spirit is good and productiv-
ity has increased significantly.
“Travelling is exhausting but necessary
in our business. So, all my employees are
forced to rest a few hours before an im-
portant meeting or in-between flight con-
nections before meeting with the client.
Take a nap and a shower, just relax, but
get him to sign the deal!. Managing mi-
cro-stays is directly related to employee’s
productivity, that’s a fact. An employee
who rested a few hours before his meeting
is 5 times more likely to make a positive
impression on his customers. This is cost
saving for us!”
Sir Alex Rotweil (former Hotel owner)
tells us about how he lost his hotel fol-
lowing an argument with his friend and
Revenue Manager Jim Dolars.
“Jim was my Revenue Manager until
one day he came to me to present a new
model that could increase our revenues.
We were arguing about the traditional
model of room night booking and the new
trend of Pay-per-use. In his opinion, there
wasaglobalmovefromthemodernsociety
to pay for services that could adjust to the
time of use.”
The demand for short-term bookings
or micro-stay powered by mobile tech-
nology had begun and according to Jim
we should embrace this new revolution
that could generate complementary rev-
enues, thus improving profitability.
Our discussion reached a point of no
return for me when one night, I made a
bet with Jim that if by trying this model
over a 2 months period we could, at least,
generate the necessary income to cov-
er the cost of our vacant rooms, I would
hand over the ownership of my establish-
ment to him and… I lost!
2 years later, Jim is the happy owner of
Alex’s former hotel. “We maintain really
good relation with Alex who visits us from
time to time” Jim says. “By offering rooms
in pack of hours, we managed to answer
the needs of specific customers who would
not have come to our place otherwise. In
addition, the complementary income al-
lowed us not only to cover cleaning costs
but also to generate additional revenues
without efforts. This was the winning bet
of my life”.
Self-confident, Richard
Watson is back again with
his now famous predictions
that have been paralyzing
the world: “This micro-stay
concept makes no sense to
me,” he says. Answering a
few questions, Watson tries
to justify the inevitable
failure of this new business
model. Keep up with him!
JM – As a guru of the hospitality industry,
what are the main disadvantages of this new
model of micro stay?
RW – Mainly, I do not believe in this kind
of concept that tries to disrupt a well-oiled
machine. It will cannibalize the sales of
our current product, the room-night. Also,
it makes no sense to lower our price for a
customer staying only 3 hours in my room,
when I could have sold him the price of a
whole night, don’t you think?
JM – I do understand. However, famous
companies in the industry already work
with this model and are now ensuring that
traditional channel and micro-stay are not
incompatible. On the contrary, it allows
them to sell a room more than once a day
and thus to increase their RevPar. Quite a
discovery, don’t you think?
WR – I think that is nonsense. It only in-
volves headaches and extra housekeeping
cost. If I have to clean the room each time
a customer leaves, how many cleaners do I
need? Unfeasible for small hotels!
JM – Allow me a clarification here ... As a
pioneer in this model, ByHours.com pro-
vides precisely the flexibility that any hotel
manager needs to optimize the available re-
sources. On top of that, if you need more
housekeeping, it most certainly means that
you are lodging more customers and there-
fore making more money. Anyway, what do
you think about selling your empty rooms?
Let’s be honest, the 100% room occupation
is a myth.
RW – It’s not that bad to have vacant rooms
if someone comes late to my hotel.
JM – Agreed Mr. Watson, but ... do you
know the expression, “Better Now than
Never”?
RW – In my opinion, there are trends that
will pass and never succeed like this new
company named Airbnb . Another transito-
ry trend you’ll see!
JM – My only advice for you Mr. Watson
and you should write it down: “If you stay
behind, you’ll die”
Berlin
Doctor Parity:
“This is the worst
thing that could
happen to us”
Page 2
Hall 4.2
Stand 113
What are you waiting for?
Visit www.byhours.com or get the App for free!
Contact us: hotels@byhours.com
You can find us at ITB Berlin
Hall 4.2, Stand 113

2. ITB Berlin
50 Years of Excellence
The World’s
Leading Travel Trade Show
9-13 March 2016
Parity Party
Six months after his arrest, the Berlin
Court has sentenced Dr. Parity and 10
others suspects of trying to boycott the
bookings of more than 200 users across
the country. The prosecution requested
10 years of imprisonment for the Danish
doctor, who openly expressed opposition
to the micro-stays and his intention to
stop it all.
Evidences showed that the same Dr.
Parity tried unsuccessfully to cancel
more than a hundred bookings made
through the leading portal of the mi-
cro-stays sector.
During the course of the trial the doc-
tor insisted in justifying his acts. “This
is the worst thing that could happen to
us,” he lamented in assuming that book-
ings of 3.6 or 12 hours are not the same
as one night. ‘What will we do now? - He
exclaimed.
“This is the worst thing
that could happen to us”, he
lamented in assuming that
bookings of 3, 6 or 12 hours
are not the same as a full
night”.
The “Esperanza case” started in 2012
with the appearance of the company
ByHours.com. The project launch has
caused a revolution in the sector; intro-
ducing for the first time terms like ‘pay-
per-use’ in the Travel sector.
The good reception of the concept
by users and hoteliers has led to the ap-
pearance of other companies trying to
replicate the model, demonstrating that
micro-stays have become the perfect
companion for any hotel’s chain, allow-
ing them to expand their offer, without
affecting to commercialization through
traditional channels sales.
The other side of the coin, the more
conservative individuals are now break-
ing down one by one. Most of the accused
claimed to have been deceived by the
speech of Dr Parity, unable to accept the
emergence of this new selling channel.
Meanwhile, the President of the Hos-
pitalitysectormadeitclearthatthereare
differences between the traditional over-
night booking and the pay per use model.
“It is time to manage and monetize
ourroomsthroughdifferentproducts
in order to commercialize them in a
more flexible way”. Today, online com-
panies like ByHours.com allow the ho-
telier to play freely with prices, offering
complementary incomes” - concluded
the president.
Dr. Parity, convicted
of attempted boycott
Hoteliers and users express their peace of mind after the release of
the hearing. The trial of Dr. Parity intensifies the struggle of prices in
the Travel sector. The episode that has shaken the pricing policy of the
hotel market, the now famous “Esperanza case”, has come to an end.
Classified. Anderson has managed to pay 150
rooms to Theones F.C fans to fill the stands in
the away matches.
Anderson: “150 hotel rooms are
nothing if what is at stake is the
leadership of our football league”
- T h i s w e e k -
ByHours.com
SPORTS — Theones Football Club Who’s behind…?
More information
‘The support of the fans is vital for our
team. We need to fill all stadiums with
Theones fans shouting our anthem. Now
we cannot fail’ –explained Anderson.
The polemic is here. Some financial
partners do not see with a good eye the
idea of a football club spending money
to accommodate 300 people for away
games. Anderson assures that the eco-
nomic impact of this action is minimal
for the club because they are booking
hotel rooms only for a few hours, paying
just a fraction of the total rate. ‘We have
to understand that fans are a key factor
to maintain our leadership position. The
team is very motivated and goes out to
win every match. We are selling more
ticketsthan ever!’
It is not the first time that a president
chooses to reward its fans dedication. Is
it necessary to reward the fans to fill sta-
diums? Do they really have such a strong
impact on the team’s performances?
Synergy is the fundamental driving the
team of ByHours.com.
In 2011, Christian Rodriguez (CEO
& founder), a business orientated and
analytical minded entrepreneur focus-
ing on disruptive models joined with
Guillermo Gaspart (Co-founder), hos-
pitality expert and plainly aware of the
necessity for his industry to evolve and
to adapt to emerging trends.
“United we stand!” Joining efforts,
they created the concept of Pay-per-use
applied to the hospitality market pow-
ered by time flexibility for customers
and Hotel’s owners.
Based on their respective experience
and complementary views, the founders
invented the winning formula that today
allows you to increase your RevPar and
to acquire new customers.
• Return to normality
for users and hoteliers
that continue to
enjoy pay per use.
• The finance minister
will send out an
official statement.
• Health service will
offer free coverage to
the most conservative
segment of the
Travel industry.
• Bookings of 3, 6
or 12 hours are not
a hotel night.The stars of the week