Table19 looks at six major trends influencing customer experience this year.
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Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
eMarketer Webinar: Artificial Intelligence—The Future Is Already HereeMarketer
Artificial intelligence (AI) is still new in most of the business world, but many marketers may be using it without realizing it. Key topics include: How marketers are currently using AI for business intelligence; Customer acquisition and more; How the marketing-related AI ecosystem is shaping up as new and old players roll out AI technology; How AI makes big data more useful and why marketers think AI will have a major impact on their business in the next five years.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...eMarketer
Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Clark Boyd
There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides.
As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise.
This webinar will cover the following topics:
- Current voice search trends.
- Voice search myths.
- Tactics to increase voice search traffic today.
- How to prepare for the future of voice search..
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
eMarketer Webinar: Artificial Intelligence—The Future Is Already HereeMarketer
Artificial intelligence (AI) is still new in most of the business world, but many marketers may be using it without realizing it. Key topics include: How marketers are currently using AI for business intelligence; Customer acquisition and more; How the marketing-related AI ecosystem is shaping up as new and old players roll out AI technology; How AI makes big data more useful and why marketers think AI will have a major impact on their business in the next five years.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...eMarketer
Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Clark Boyd
There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides.
As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise.
This webinar will cover the following topics:
- Current voice search trends.
- Voice search myths.
- Tactics to increase voice search traffic today.
- How to prepare for the future of voice search..
Public Relations and the "S" Curve: adoption, innovation and moving forwardRichard Binhammer
Recently I had the pleasure of joining the good folks at Spinsucks to talk about innovation, disruption, adoption, and the dreaded S curve as it relates to PR and Communications.
The added bonus was that I got to join the talented, strategic, insightful, bright business leader, Gini Dietrich -- who is also just a lot of fun to be with. I was so excited...I was standing on my head. Youll see. Oh, and the approach to the slides was also a little fun and different. You can see the different approach to slides at my channel on youtube, https://www.youtube.com/channel/UCFFcvm_Sn7DxAQGIlodYTLA
Hope you enjoy it
Día mundial de la aistencia humanitaria.José María
Los trabajadores humanitarios dedican sus esfuerzos a proteger los derechos fundamentales de millones personas en el mundo, y también, a defender su dignidad.
Each year, we provide detailed analysis of a range of credible and plausible energy scenarios out to 2035 and 2050 that cover a range of issues, including where our energy will come from in future, projected changes in demand and whether the UK will meet its stated environmental emissions targets.
The scenarios are based on information and insight from right across the industry, rather than simply the voice of National Grid, because they are developed using a rigorous and robust process that encompasses an enormous amount of stakeholder engagement throughout the year.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Advertising Trends in Digital and Traditional Media Channels Can J. Ogan
The customer is getting bombarded with more and more advertisements every day. While the techniques and technology are changing rapidly, it is becoming harder to build brand awareness and engage with potential customers today.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
Remarkable Matters: Remarkable Mobile DesignTable19
Mobile innovations and cool stuff that have got us thinking. This was an interactive presentation so we recommend testing out the apps as you read through the slides.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
17. Late 2014, the autonomous-drive systems
disengaged every 785 miles. By the end of
2015, the cars turned control over to the
driver every X miles
53 test cars have logged more than 1.3m
miles in California and Texas. X minor
accidents with other vehicles
18. Late 2014, the autonomous-drive systems
disengaged every 785 miles. By the end of
2015, the cars turned control over to the
driver every 5,300 miles
53 test cars have logged more than 1.3m
miles in California and Texas. 17 minor
accidents with other vehicles
30. Improving a customer experience from
merely average to something that wows
the consumer can lead to a 30-50% in
measures such as likelihood to renew or
buy another product.
McKinsey
By 2020, customer experience
will overtake price and product
as the key brand differentiator.
Walker
31. Which proves our Remarkable positioning will still be very relevant
this year…
Remarkable
54. Vacation rental company, HomeAway, mocks Airbnb in its latest TV
ad by showing you all the gross/weird things that can happen when
you’re sharing a home with someone.
58. Unmade (formerly
Knyttan) is a knitwear
company that lets
customers personalise the
design of jumpers and
scarves online with the
final product being made
from scratch in store.
Atom Bank wants its customers to
tailor their mobile experience - from
being able to choose their own logo
and bank name (e.g. Seb’s Bank) to
changing the colour palette of the
app.
Genu is a skincare brand that uses
customers’ DNA results to inform the
specifications of their anti-ageing skin
creams. It doesn’t get more
personalised than that.
59. 7 mins. That’s how long it takes financial-technology start-up Kabbage to approve a
small business loan – nearly 5,000 faster than the 20 days it takes a typical bank.
60.
61.
62. At CES this year, WeChat demonstrated how
you could control elements of a hotel room
through the app.
To speed up legal proceedings, a courtroom in China
conducted their first trial via WeChat. The trial was
concluded in 90 mins.
KLM is now available on WeChat. The airline is
broadening the number of social apps and
channels through which it can deal with customer
service enquiries.
Burberry has been using WeChat to
connect with Chinese consumers.
Shoppers can stream runway shows
live, request bespoke items as they
appear on the catwalk, access
exclusive information about
products, watch VIP events and
unlock exclusive audio content.
Hailing a cab through WeChat is
extremely popular in China. The
service has been available since
the start of 2014.
63.
64. Facebook has just partnered with Uber
to bring ride hailing to its app. It will
soon partner with rival taxi service, Lyft.
Messenger for Business enables brands to offer
more personal and efficient customer service.
Payments in Messenger simply requires
you to link you debit card (if you have a
US bank account) so you can make
instant P2P payments.
65. Closing the
expectation gap
What can we do to help clients understand the
expectations of their customers and deliver a
Remarkable experience that meets and exceeds them?
75. Dom is Domino’s in-app virtual assistant
to help you place pizza orders.
The North Face uses IBM Watson to deliver a highly personalised
interactive shopping experience on its website.
ReThink is an anti-bullying software which can be
downloaded to smartphones. It analyses text for
harmful messages and asks the sender if he/she to
reconsider what they’re sending.
Hello Barbie uses AI to have
human-like conversations with
those who talk to her. She’s been
designed to have natural, free-
flowing discussions with children.
76.
77. If VPAs start making decisions for you, then our
industry, which is fundamentally about
marketing to the pre-frontal cortex, will begin to
market towards an algorithm.
Mark Holden, PHD Media’s worldwide director of Strategy and Planning
83. 1: The ability to identify moments through various forms of data
analysis, including path-to-purchase data and monitoring of
social media
2: The ability to target consumers in those moments through
technology – for example through programmatic buying or
through location-based messaging.
97. Case study videos …
https://www.thinkwithgoogle.com/interviews/airbnb-uses-mobile-to-give-tourists-a-local-experience.html
98. “At 4:20 a.m., we started seeing a lot of conversations like this: ‘Has anyone got any tips for getting
a baby to sleep through the night?’ ‘My ten-month-old had me up six times last night, but can’t sleep
now,’” explained Vineet Mehra, President, global marketing services, Johnson & Johnson. “Things
spike up right around the same time all around the world, when baby goes to sleep.”
99. “At 4:20 a.m., we started seeing a lot of conversations like this: ‘Has anyone got any tips for getting
a baby to sleep through the night?’ ‘My ten-month-old had me up six times last night, but can’t sleep
now,’” explained Vineet Mehra, President, global marketing services, Johnson & Johnson. “Things
spike up right around the same time all around the world, when baby goes to sleep.”
Using data and technology, Johnson & Johnson had found a new opportunity to connect with
mothers. It had found a ‘moment’ of opportunity.
101. There’s a growing ability to link consumers straight to a purchase opportunity, for
example through online ‘buy buttons’ – making every single piece of media (whether
that’s owned, paid or earned) transactional.
102. Micro-Moments
How can we help our clients identify the key
moments or touchpoints where they'll be able to
make a Remarkable difference?
109. Faster broadband, widespread free
Wi-Fi and cheaper data plans make
watching videos less challenging,
whether in or out of home, on TVs,
desktops, laptops, tablets and
smartphones.
110. There’s a golden opportunity to use video
to add value to the customer
experience…and drive revenue:
Consumers who watch videos while
shopping online are 1.9 times more likely
to buy than non-viewers.
Invodo, “Video Commerce Benchmarks Report 2014
119. Seeing (hearing,
touching, smelling) is
experiencing
Is there an opportunity for us to deliver a multi-sensory
experience for our clients in order to leave more of a
lasting impression on their customers?
120. Case study videos …
https://www.thinkwithgoogle.com/case-studies/coca-cola-meets-consumers-in-the-moment-on-mobile.html
130. Tales of authenticity and heritage are leaving a bad taste in
consumer’s mouths as brands mercilessly misappropriate
these values and divest them of meaning
131. 2016 will see more brands
‘humanising’ their marketing efforts
with a people first approach built
on real substance and purpose.
132. Currently, customers are seeking more
engagement from brands. This trend will continue
with customers becoming more demanding in their
expectation of transparency. Genuine brands – the
ones that “walk the talk” and create real value –
will be rewarded.
forbes.com Top 10 trends for 2016
139. Authenticity
(Actions speak louder
than words)
What can we do to bring our clients’ values to life in a
way that their customers can relate to and believe in?
Space Mining notes
What do you think of when you see the moon? Small circle in the Sky?
Naveen Jain, founder of space/moon mining startup Moon Express sees quadrillions of dollars worth of valuable minerals, more than a million tonnes of fusion fuel and some prime business estate and he wants to own it!
Helium 3 an ideal candidate fuel for nuclear fusion. Very rare on Earth because of our magnetic field. But the Moon is estimated to have enough to meet global energy demand for more than a millenia!
Might start to get first lunar samples back this year, but the first producing Moon mine won’t be established for another 10 years or so…
Last year, card sales surpassed notes and coins for the first time. 1 in 10 card transactions are now contactless… is this the start of a post-money economy?
The death of the password… Google and Yahoo have introduced secondary device authentication, (use smartphone to verify log-in), fingerprint sensors are standard on better smartphones and facial recognition tech is baked into Windows 10
Cyber threat
Threat landscape has changed dramatically in recent years. Enterprises once worried about lone hackers. Now we face organized cyber-criminals, nation states and ever changing regulations. Meanwhile internal threats have proliferated with the rise of BYOD and BYOA (bring your own apps). Vulnerabilities exist in apps, networks, mobile operating systems, connected devices/homes and various other elements within the cloud
… no hacker in history has been as successful at disrupting power to American homes as the squirrel that scampered into a sub station in California and caused a power cut for 45,000 people
Theresa May has signed her intent to push through ‘The Snooper’s Charter’ mandating service providers to make customer’s browsing data available to security services
Could create significant distrust among privacy-conscious customers about what will happen to the data companies hold about them – will it push people towards encrypted services and web browsers such as TOR that mask their identity and location?
Cyber threat
Threat landscape has changed dramatically in recent years. Enterprises once worried about lone hackers. Now we face organized cyber-criminals, nation states and ever changing regulations. Meanwhile internal threats have proliferated with the rise of BYOD and BYOA (bring your own apps). Vulnerabilities exist in apps, networks, mobile operating systems, connected devices/homes and various other elements within the cloud
… no hacker in history has been as successful at disrupting power to American homes as the squirrel that scampered into a sub station in California and caused a power cut for 45,000 people
Theresa May has signed her intent to push through ‘The Snooper’s Charter’ mandating service providers to make customer’s browsing data available to security services
Could create significant distrust among privacy-conscious customers about what will happen to the data companies hold about them – will it push people towards encrypted services and web browsers such as TOR that mask their identity and location?
Investment in Hollywood – Wanda Group acquired Legendary Pictures
The transaction, for about $3.5 billion, gives the Chinese conglomerate control of the production and financing operation behind Hollywood blockbusters such as “300,” “The Dark Knight” and “The Hangover” films. More importantly, it is the most obvious bow by a U.S. content generator to the power of Chinese capital and the tractor-beam allure of the fast-expanding Chinese market.
Change in visa regulations - visitors are normally issued with a six-month tourist visa at a cost of 85 pounds. The new scheme will, for the same price, issue a two-year tourist visa that allows the holder to leave and return without the need for fresh paperwork. The number of Chinese tourists visiting Britain has more than doubled over the last five years to 185,000 in 2014. The government estimates that whilst in Britain they contribute 500 million pounds annually to the economy - with each visitor spending an average of 2700 pounds per visit.
Hyper-personalisation
Unmade knitting company
Atom Bank
Has created 1.4 million logos (GET IMAGE) in order tailor the customer experience. Personalised logo, and colour pallete, and call the bank whatever they want to (within reason, Jenny’s bank, or Peter’s bank etc).
Customers will be able to use face and voice biometrics to log on to the app, which has been developed using the gaming platform Unity (involving 3D animation and sound to engage customers).
Gene Onyx
Hyper-personalised moisturiser based on your DNA!
Hyper-personalisation
Unmade knitting company
Atom Bank
Has created 1.4 million logos (GET IMAGE) in order tailor the customer experience. Personalised logo, and colour pallete, and call the bank whatever they want to (within reason, Jenny’s bank, or Peter’s bank etc).
Customers will be able to use face and voice biometrics to log on to the app, which has been developed using the gaming platform Unity (involving 3D animation and sound to engage customers).
Gene Onyx
Hyper-personalised moisturiser based on your DNA!
Closing the expectation gap
Our expectations as consumers have changed thanks to the likes of Uber, Deliveroo, Amazon Prime, WhatsApp, AirBnB…ApplePay
Consumers already demand convenience and instant gratification, thanks to the number of apps that offer quick response services, such as food delivery services and taxis. These expectations are now permeating all product categories. Retailers will have to either decide to offer faster services or risk consumers going elsewhere
Brands are having to act to ‘get closer’ to meeting our altered expectations or face the fact that we might go elsewhere to have our Needs satisfied
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers.
Contacting brands through message platforms is more ‘natural and frictionless’ than email
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
IBM Watson – predictive technology, which can already detect some cancers nearly twice as successfully as human doctors
A.I. is no longer just for science fiction films, it’s now in the mainstream. And it’s helping consumers with everything from customer service queries to finding the right type of coat for the environment they live in. All without the time (and cost) involved in interacting with a human
IBM Watson – has been utilised by Softbank to help better inform their automated customer service offering
Mattel A.I. Barbie
Domino’s Dom -
Something to help address cyber-bullying. ReThink, a free app, uses context-sensitive filtering to detect when a user is about to post something offensive on social media. It then prompts them to reconsider. Research shows that the willingness of an average adolescent to post an offensive message drops from 71% to 4% when they use ReThink
IBM Watson – which can already detect some cancers nearly twice as successfully as human doctors, and has been utilised by…
North Face beta-launched Expert Personal Shopper an online shopping platform powered by IBM’s machine learning system Watson. The platform asks users a series of questions to help them find the perfect coat for their climate, activity level and more. North Face say there is a 60% click-through rate to the product suggested by the platform
Amazon Echo – play music, respond to questions, deliver a weather report and add items to your shopping basket, all via voice recognition
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
This is the interesting thing: if VPAs start making decisions for you, then our industry, which is fundamentally about marketing to the pre-frontal cortex, will begin to market towards an algorithm. Mark Holden, PHD Media’s worldwide director of Strategy and Planning
Mattel A.I. Barbie
Domino’s Dom -
Something to help address cyber-bullying. ReThink, a free app, uses context-sensitive filtering to detect when a user is about to post something offensive on social media. It then prompts them to reconsider. Research shows that the willingness of an average adolescent to post an offensive message drops from 71% to 4% when they use ReThink
IBM Watson – which can already detect some cancers nearly twice as successfully as human doctors, and has been utilised by…
North Face beta-launched Expert Personal Shopper an online shopping platform powered by IBM’s machine learning system Watson. The platform asks users a series of questions to help them find the perfect coat for their climate, activity level and more. North Face say there is a 60% click-through rate to the product suggested by the platform
Amazon Echo – play music, respond to questions, deliver a weather report and add items to your shopping basket, all via voice recognition
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
This is the interesting thing: if VPAs start making decisions for you, then our industry, which is fundamentally about marketing to the pre-frontal cortex, will begin to market towards an algorithm. Mark Holden, PHD Media’s worldwide director of Strategy and Planning
Amazon Echo – play music, respond to questions, deliver a weather report and add items to your shopping basket, all via voice recognition
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
This is the interesting thing: if VPAs start making decisions for you, then our industry, which is fundamentally about marketing to the pre-frontal cortex, will begin to market towards an algorithm. Mark Holden, PHD Media’s worldwide director of Strategy and Planning
If brands can identify micro-moments, programmatic buying and location-based targeting offer opportunities to serve online ads so that consumers see them at that moment.
A trend that could see us move beyond the current world of retargeting where ominous cable-knit jumpers stalk us across the Internet…
“At 4:20 a.m., we started seeing a lot of conversations like this: ‘Has anyone got any tips for getting a baby to sleep through the night?’ ‘My ten-month-old had me up six times last night, but can’t sleep now,’” explained Vineet Mehra, President, global marketing services, Johnson & Johnson.
“Things spike up right around the same time all around the world, when baby goes to sleep. Social networks start to pop up because mom is finally taking a moment to connect back to the world after being completely immersed in this little child’s life for the last six hours.” Using data and technology, Johnson & Johnson had found a new opportunity to connect with mothers. It had found a ‘moment’ of opportunity.
It concluded that the middle of the night was ‘tablet time’, and developed video content optimised to those devices. “The usage, and the way consumers engage in video in those different channels, is very different. So the device is absolutely critical,” said Mehra. “The message and the medium must come together; they must be united.”
• Big communal ‘moments’, such as sporting events, national holidays or religious festivals. These are fixed points in the calendar where brands spot an opportunity to gain cultural relevance.
• Micro-moments, such as the point at which a consumer runs out of toothpaste, joins a conversation on social media, or enters a store.
The growing ability to link consumers straight to a purchase opportunity, for example through online ‘buy buttons’ – making every single piece of media – whether that’s owned, paid or earned – transactional.
All the major social networks are helping brands close the gap between a moment and purchase opportunity.
Seeing is experiencing
2016 will be the year that consumers enjoy more immersive brand experiences thanks to accessibility of Virtual Reality (Oculus Rift, Google cardboard, Samsung Gear, which already has over 300 pieces of brilliant content) and 360 video
Brands ranging from William Hill and M&S to Audi, Qantas and Dior have already experimented with VR, proving that it’s far from just the preserve of the Gaming community. And with facebook supporting 360 video surely it’s just a matter of time before we all find ourselves delving into new visual worlds
See Mintel report for further details & examples…
Another thing to potentially mention in this category is the emergence of live streaming tech such as periscope and the continued rise in popularity of snapchat to experience live events (such as MTV VAs?)…
How the world of pure digital is trying to connect more deeply through physical manifestations…
After decades of deception, spin and deceit from slick marketing campaigns we’ve become very skilled at deciphering when a brand’s claim seems to good to be true.
Tales of authenticity and heritage are leaving a bad taste in consumer’s mouths as brands mercilessly misappropriate these values and divest them of meaning
After decades of deception, spin and deceit from slick marketing campaigns we’ve become very skilled at deciphering when a brand’s claim seems to good to be true.
Tales of authenticity and heritage are leaving a bad taste in consumer’s mouths as brands mercilessly misappropriate these values and divest them of meaning