The document discusses how search and ecommerce are colliding as companies like Google, Expedia, and Lastminute.com adopt strategies more like media companies by using customer data and machine learning to personalize experiences in real-time and focus on the customer experience. It also suggests companies access their brand's value curve and use predictive technologies to gain insights from bigger and better data.

1. SURVIVING THE COLLISION OF
SEARCH AND ECOMMERCE
Richard Harris, CEO and Co-Founder
Intent Media

4. 3

14. BECOME GOOGLE

15. 14

16. 15
Use your data

17. 16
Use your data
Know your customer

18. 17
Use your data
Know your customer
Tailor your experience

31. EXAMPLE 2:
PPA?
EXIT UNIT?
MOBILE RIBBON?

32. CEO, Expedia, Inc.
FROM A LONG TERM PERSPECTIVE, A
HIGHER AND HIGHER PERCENTAGE OF
OUR REVENUE IS GOING TO COME
FROM REVENUE STREAMS THAT LOOK
MORE LIKE MEDIA REVENUE

33. CEO, Lastminute.com Group
WE CONSIDER OURSELVES A MEDIA
COMPANY

35. Machine learning

36. Machine learning
Real-time Decisions

37. Bigger, Better Data
Real-time Decisions
Focus on the experience

38. Access your brand’s value curve

39. predict@intentmedia.com