Richard Valtr, founder of Mews Systems, at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng).
Video of the talk: https://www.youtube.com/watch?v=EvZSfzKccC0
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29. How would a tech company think of this?
Cac & ltv vs. TREVPAR
Selling services & experiences, not just rooms
Think like a landing page
Think of customer spend as not only what happens in hotel
Rethink partnerships,cross-sells tobuilding networks for your customers
30. CAC – cost of acquisition
All costs associated with acquiring a customer –
this incorporates all of your S&M costs
LTV – lifetime value
The total revenue you can expect to get from
your customer is your average order value
divided by one minus the repeat purchase
34. How would a tech company think of this?
Why only non-refundable and fully flexible rates?
Why only wholesalers and allotments? Why not put and call options?
Why not sell sleep, work, relaxation and fun as separate services?