This document provides information about Hindustan Unilever Limited (HUL), India's largest fast-moving consumer goods company. It details HUL's portfolio of over 35 brands in categories like soaps, detergents, and skin care. The document also discusses HUL's market share in personal wash and skin care creams, competitors in these categories, HUL's latest product developments, future trends in skin care, and a SWOT analysis of HUL.

1. Hindustan Unilever
Limited
By Group 4
Registration no.: 20, 24, 26, 28, 30, 32, 13, 49
SKIN CARE
PRODUCTS

2. INTRODUCTION TO HUL
• Hindustan Unilever Limited (HUL) is India's largest Fast Moving
Consumer Goods Company with a heritage of over 80 years in
India and touches the lives of two out of three Indians.
• Date of Establishment 1933
• Headquarters Mumbai
• Chairman Mr. Harish Manwani
• CEO Mr. Sanjeev Mehta

3. With over 35 brands spanning 20 distinct categories such as
soaps, detergents, shampoos, skin care, toothpastes,
deodorants, cosmetics, tea, coffee, packaged foods, ice cream,
and water purifiers, the Company is a part of the everyday life of
millions of consumers across India. Its portfolio includes leading
household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel,
Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk,
Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan,
Kwality Wall’s and Pureit.
The Company has over 16,000 employees and has an annual
turnover of INR 27408 crores (financial year 2013 - 2014). HUL is
a subsidiary of Unilever, one of the world’s leading suppliers of
fast moving consumer goods with strong local roots in more than
100 countries across the globe with annual sales of €49.8 billion
in 2013. Unilever has 67.25% shareholding in HUL.

4. Competitors (in creams and
soaps)

5. HUL Skin care Products

6. Category wise Competition
Market share of Soaps
46%
10%
9%
8%
15%
3%
9%
HUL
GCPL
Reckitt Benckiser
Wipro
Nirma
ITC
Others
Personal
Wash
HUL’s Brands Competing
Brands
 Lux
 Rexona
 Breeze
 Lifebouy
 Pears
 Dove
 Hamam
• Godrej
No.1
• Cinthol
• Fair
Glow
• Dettol
• Santoor
• Nirma
• Vivel
• Fiama Di
Wills
• Margo

7. Category wise Competition
HUL’s Brands Competing
Brands
 Fair & Lovely
 Pond’s
 Vaseline
 Lakme
 Fairever
 Boroplus
 Nivea
 Garnier
Light
 Olay
 Neutrogena
Skin Care
Creams
Market share of Skin Care Creams
49%
8%
15%
7%
27%
HUL
Emami
Nivea
Cavinkare
Others

8. Results for HUL September Quarter
2014
• In Skin Care, Fair and Lovely and Pond’s delivered volume
led double digit growth. Fair and Lovely continued to build
momentum post its re-launch in SQ’13 while Pond’s
growth was led by premium skin lightening and talc. The
facial cleansing portfolio sustained high growth.
• In Skin Cleansing, growth was driven by Lifebuoy, Lux and
Dove. The liquids portfolio delivered another strong
quarter led by Lifebuoy Hand wash.

9. Latest Developments
• Intelligent deodorant
• In partnership with key suppliers, our scientists developed a new anti-
perspirant – Rexona Activreserve – whose special micro-capsules of
odour protection are activated when the body responds to stressful
situations.
• Skin lotion: delivering moisture where it’s needed
• The key ingredient – Glycerine does not penetrate deep enough and
provides too little moisture at the surface.
• Unilever set about developing a moisturiser to change this. The result
was Stratys-3, a combination of three special ingredients. Stratys-3
forms the basis of Vaseline Sheer Infusion. While we continue to use
Glycerol to moisturise the skin’s core, we combine this with
Hydroxyethyl Urea to hydrate the deeper layers. All of which allows
Stratys-3 to infuse and suspend moisture in a whole new way.

10. Future Trends
• Looking to the future
• By partnering with the best ageing studies in the world and
using the latest scientific techniques, Unilever aims to be the
first to identify and understand important insights into ageing
and health to direct further internal research.
• Unilever products are used by millions of people around the
world each and every day. As such, we are ideally placed to
promote products that could help reduce the impact of
everyday ‘wear and tear’ that our bodies experience.
• Finding ways to utilise the knowledge that will be generated by
the project will be a huge challenge. But it would help produce
future product and business innovations that will effectively
help people live healthier for longer.

11. SWOT analysis
Strength
Weakness
Threats
Opportunities

12. Strengths
• Largest market share.
• Largest exporter of country
• Strong distribution network
• HURC since from 1958 which has 200 highly qualified scientists
and technologists.
• Reaching out 135000 villages & directly reaching to rural
consumer through there SAKTI program .
• Has the best marketing talent in the industry.
• Deep roots in local culture & great understanding of consumer
needs
• Strong position in most of the categories of its presence

13. Weakness
• HUL is steadily losing its market share is segment including
shops, hair ,oral and skin care as economic growth slows and
competition increases.
• Losing market share in most of the categories due to
competitors’ strong brands
• Mimic Brands
• High Advertising Costs. Increase in Ad spending, which may
affect the margins
• Declining Export levels

14. Opportunities
• It can switch to new brands in segments like confectionary ,
medicines etc.
• Diversification
• Large domestic market
• Large untapped market available., especially the rural areas
• Changing Lifestyles & Rising income levels
• Export potential- expansion of horizons towards more and
more countries
• Opportunity in food sector

15. Threats
• HUL is facing increased competition with the entry of cigarette maker
and hotel company ITC ltd.
• Also facing competition from P & G.
• Increasing costs of raw material
• Losing market share in most of the categories of its presence
• Intense and increasing competition from local as well as MNC
players
• Competition from its own brands
• Tax & Regulatory Structure