Hindustan Unilever PPT

1. Prestige Institute of Management
PRESENTED BY
QAMAR ALAM
BBA 3 B
PRESENTED TO
VINOD BHATNAGAR
ASST. PROF.

2. Introduction
 Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai,
Maharashtra.
 It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.
 Its products include foods, beverages, cleaning agents and personal care products.
 It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and
contributes to indirect employment of over 65,000 people.
 Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its
products are available in over 6.4 million outlets in the country.
 As per Nielsen market research data, two out of three Indians use HUL products

3. Date of Establishment 1933
Industry Consumer goods
Headquarters Mumbai, Maharashtra, India
Key people Harish Manwani (Chairman), Sanjiv Mehta (CEO)
Business Operation Foods, beverages, cleaning agents and personal care products
Net income 32361 crores (2015-2016)

4. Our vision
To earn the love and respect of India ,by making a real
difference to every Indian.

5. Mission or Goal
 Unilever's mission is to add Vitality to life We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and get
more out of life.
 The main aim of the company is to make a billion of Indians feel safe and secure

6. Company Structure

7. Brands
Category Consumer Products, Food & Beverages
Sector FMCG
Tagline/ Slogan Small Actions, Big Difference
Segment Products and services for daily needs
Target Group Every Indian household especially the middle class
Positioning Being the largest FMCG company , their little efforts make a
huge difference in the lives of people
.

8. The company has a distribution channel of 6.4 million outlets and owns 35
major Indian brands. Its brands include:
Food Brands:
Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lipton ,
Knorr, Kwality Wall's ,Modern Bread
Homecare Brands
ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and colour
care,Surf Excel, Vim ,Magic – Water Saver

9. Personal Care Brands:
Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shaving
products ,Fair & Lovely ,Hamam ,Lakmé ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's, Rexona ,Sunsilk
,Sure ,Vaseline,TRESemmé
Water Purifier Brand:
Pureit Water Purifier

10. Competition
Competitors
1. Marico
2. L'Oréal
3. Nirma Ltd
4. ITC
5. Colgate-Palmolive
6. Procter and Gamble
7. Dabur

11. Contribution to different sectors
HOME & PERSONAL CARE
FOODS
EXPORTS
OTHERS(CHEMICALS, WATER)
16.2%
7.3%
2.2%

12. Corporate Social Responsibility
 Providing education on health and hygiene
 Women empowerment
 Water management
 Rehabilitation of special or underprivileged children
 Care for the destitute and HIV-positive
 Rural development.
 Plays active role in natural calamities

13. Thank you