JWT is an advertising agency founded in New York in 1864. It has nearly 10,000 employees across over 200 offices in more than 90 countries. The presentation provides details on JWT's history and expansion globally. It then focuses on JWT's operations in India, including its headquarters in Mumbai and offices in major cities. Key leadership and the roles of departments like Creative, Accounts, Media, Art, Copywriting, and Research are outlined.

1. PRESENTATION BY :-GROUP 1SEC 2, PGDBA III2008-10GSBA.

2. CONTENTS OF THE PRESENTATION :

3. INTRODUCTIONTYPE – Subsidiary of WPP GroupFounded – 1864Headquarters – New York, USAIndustry – CommunicationsWebsite – www.jwt.com

4. HISTORY OF THE ORGANISATIONFounded in New York in 1864 as Carlton and Smith, an advertising broker buying and selling space in the popular religious journals of the nineteenth century

5. the firm was purchased and renamed by James Walter Thompson in 1878.

6. To foster a scientific approach to advertising the Company established a Research Department in 1915 and hired eminent academics such as John B. Watson, the founder of behavioral psychology.

7. J. Walter Thompson applied motivational studies to advertising, initiated the use of scientific and medical findings as a basis for copy, and established the Consumer Panel composed of families whose buying habits where surveyed and the results supplied to clients.contd……

8. With the name of HTA ,it first entered India in 1929, which it maintained until the multinational exited India in the 1970s, handing over control to its Indian employees. The company was registered in India under the name Hindustan Thompson Associates. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.

9. FEW FACTSOur JWT is the first agency to:invent copy and layouts

10. build the first full-service advertising agency

11. pioneer ad careers for women

12. produce the first sponsored TV program

13. develop account planning

14. create the first international network JWT is the first ad network to have an office in Kabul, Afghanistan, since 2004.JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries.

15. Serve over 1,200 clients.JWT ACROSS GLOBEJWT's 'relationship marketing' (direct, digital, and promotions) network is RMG Connect. RMG's network is expanding across JWT offices around the globe, and currently has more than 750 employees in 22 countries and 33 offices.JWT CET, JWT's communications, entertainment and technology practice in Atlanta with over hundreds of clients.Ethos is a division of JWT focusing on the development and implementation of social responsibility strategies, for corporate and non-profit clients.JWT INSIDEis a division of JWT specializing in employment communications, including branding, internal communications, metrics, and recruitment advertising.

16. JWT IN INDIA CEO, JWT India - Mr ColvynHarrisChief Creative Officer and National Creative Director- Mr BruceMatchettVice-President and Executive Creative Director- Mr Agnello Dias contd.

17. JWT IN INDIAAsia-Pacific Headquarters in Mumbai, India.Offices in Mumbai, Bangalore, Delhi, Chennai, Hyderabad.JWT's Delhi office is the fourth largest JWT branch in the world and it makes close to 400 films a year thus earning the sobriquet of 'the ideas factory'.Total market worth of JWT in Asia-Pacific region is alone Rs.16000 crore.

18. MILESTONES AND ACHIEVEMENTSJWT India posted two major wins in the recently concluded Asian Marketing Effectiveness Awards. Teach India campaign won Bronze in the Most Effective Use of Direct Marketing category, and their Lux Temptation campaign, for Hindustan Unilever Limited, won Gold in the Most Effective Use of Public Relations category in 2009

19. October 2009 - At the Spikes Asia awards JWT scooped Network of the Year having taken three Grand Prix prizes. JWT India won two Grand Prix, JWT Shanghai won a Grand Prix and the craft category (in which no Grand Prix was awarded), and JWT Singapore won a Grand Prix.

20. JWT won Gold at the Jay Chiat Planning Awards 2009 for Times of India THE TEACH INDIA campaign.

21. JWT India swept the Effie 2008 Awards for effectiveness in advertising that were announced and presented on Wednesday evening in Mumbai. The agency won the Grand Effie (best work of the show) for the ‘Lead India’ campaign it created for ‘The Times of India’. JWT was also named the Effie Agency of the Year. contd.