The document outlines three key lessons of content and inbound marketing: utilizing a website, blogging, and social media marketing. It emphasizes the importance of storytelling in marketing, engaging content through education, entertainment, and empowerment, and provides tips for effective blogging and driving social media engagement. Additionally, it highlights the significance of customer trust and strategic content sharing.

1. Katt Stearns and Jonathan Christian
3 Key Lessons of Social Media

2. The 3 Key Lessons of
Content & Inbound Marketing
1. Website
2. Blogging
3. Social Media

3. Marketing in 2015

4. Remarkable Growth Experience
#RGE14
4

5. “it’s no longer about
the stuff that you sell
but about the stories
you tell!”
- @SethGodin

6. Website REVIEWS

7. Tell it with passion!

8. Insourcing content
8

9. 9

10. Don’t over complicate the strategy
10

11. 4 E’s of Engaging Content
• Educate
• Engage
• Entertain
• Empower

12. What to Blog About
• Answer your customers questions
• Don’t be afraid to tell them the cost
• Share case studies and
testimonials
• Comment on your competitors
• Become the Wikipedia of your
industry

13. Tip #1Focus on Being a
Teacher

14. Tip #2: Have a Strong Headline

15. Tip #3: Call To Action
• Click here…
• Leave a comment
• Share on social media
• Contact you for a quote
• Sign up for…
• Ask a questions

16. Tip #4: Share On Social Media
YOUR
BLOG

17. BLOG
Social Media Wheel of Fortune

18. 14% trust what you say about your business.
80% will trust what someone else says about your business.

19. • Searchability
• Google Maps
• SEO
• Business Reviews
• Knowledge Graph

20. Knowledge Graph

21. • Tell your story daily
• Focus on ROR
• Be strategic
• Try something new
• HAVE FUN
Summary

22. 22

23. Special Offer

24. 24
FREE
FREE
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25. Questions

26. THANK YOU!