The document by Kelly Rigotti discusses the importance of personal branding and effectively using social media to enhance one's professional image. It outlines essential steps for controlling and building an online presence, including self-awareness, showcasing accomplishments, and maintaining consistency across platforms. The message emphasizes that personal branding directly ties to reputation and offers practical advice for leveraging web 2.0 tools.

1. Lyon à la Carte Expats Presents

2. Branding Yourself & Your Global CVKelly Rigotti

3. BrandingYourself & Your Global CV2 Questions

4. BrandingYourself & Your Global CVQuestion 1Whatis Web 2.0, social media, social networking, Twitter, Facebook and whateverelseyouwant to throwat me?

5. BrandingYourself & Your Global CVQuestion 2Whyshould I use personalbranding, online networking or social media in myprofessional life?

6. Beforewestart…

7. Me, Myself & IBeforewestart…

9. Google ‘Kelly Rigotti’

10. Google ‘Kelly Rigotti’

11. Google ‘Kelly Rigotti’

12. Google ‘Kelly Rigotti’

13. Whatis Web 2.0? Common Definitions of UncommonTerms

14. Common DefinitionsWeb 1.0, 2.0 & 3.0

15. Common DefinitionsWeb 1.0, 2.0 & 3.0Social Media & Social Networks

16. Common DefinitionsWeb 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated Content

17. Common DefinitionsWeb 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworking

18. Common DefinitionsWeb 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworkingRSS

19. Common DefinitionsWeb 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworkingRSSPersonalBranding

20. WhyShould I Use Web 2.0?

21. WhyShould I Use Web 2.0?Because…

22. WhyShould I Use Web 2.0?Because…YourPersonal Brand=YourPersonalReputation

23. WhyShould I Use Web 2.0?Because…YourPersonal Brand=YourPersonalReputationHow do you control that?

24. 8 Steps for ControllingYour Online Brand

25. Know thyself. (And how othersseeyou.)

26. Know thyself. (And how othersseeyou.)Online:Google Alerts

27. Yahoo! Pipes

28. Social Mention

29. Google.comKnow thyself. (And how othersseeyou.)Online:Google Alerts

30. Yahoo! Pipes

31. Social Mention

32. Google.comOffline:Ask! (the 360° review, or more informally)Know whereyou’regoing.

33. Know whereyou’regoing.To create an effective web presence & personal brand, askyourself:

34. Know whereyou’regoing.To create an effective web presence & personal brand, askyourself:Whoam I?Know whereyou’regoing.To create an effective web presence & personal brand, askyourself:Whoam I?

35. What do I wantpeople to know about me?Know whereyou’regoing.To create an effective web presence & personal brand, askyourself:Whoam I?

36. What do I wantpeople to know about me?

37. What do I not wantpeople to know about me?Know whereyou’regoing.To create an effective web presence & personal brand, askyourself:Whoam I?

38. What do I wantpeople to know about me?

39. What do I not wantpeople to know about me?

40. What are my goals?Show whereyou’ve been.

41. Show whereyou’ve been.Get to at least 85% on LinkedIn

42. Show whereyou’ve been.Get to at least 85% on LinkedInLast 3 jobs, 10 years or 1 geographicregion

43. Photo

44. Website

45. Email address

46. Groups

47. +5% for eachrecommendationShow whereyou’ve been.Get to at least 85% on LinkedInLast 3 jobs, 10 years or 1 geographicregion

48. Photo

49. Website

50. Email address

51. Groups

52. +5% for eachrecommendationCreatea website to highlightyouraccomplishments and act as an online CV

53. Stick out.

54. Stick out.Trysomethingdifferent on your CV.Stick out.Trysomethingdifferent on your CV.

55. Shareyour CV in an unusualway.Be two-sided.

56. Be two-sided.Social networking is10% about you…

57. Be two-sided.Social networking is10% about you…90% about the otherguy.

58. Be two-sided.Social networking is10% about you…90% about the otherguy.Engage in conversation.

59. Talk to your audience.

60. Talk to your audience.Social network use varies according to country:Brazil: Orkut

61. France: Viadeo

62. United States: LinkedIn