The document provides tips on building a personal brand online, including maintaining consistent profiles across platforms like blogs, LinkedIn, and Twitter. It emphasizes creating interesting and engaging content, networking actively both online and offline, and offering value to others in order to build professional connections and opportunities. The overall focus is on using social media strategically to showcase one's work and expertise.
Social Media Presentation for Student Support Servies at JDCCCarol Bates
This presentation covers the fantastic five: Facebook, Twitter, Google+, LinkedIn, and YouTube. Presented by carolhbates for Student Support Services at Jefferson Davis Community College.
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
Social Media Presentation for Student Support Servies at JDCCCarol Bates
This presentation covers the fantastic five: Facebook, Twitter, Google+, LinkedIn, and YouTube. Presented by carolhbates for Student Support Services at Jefferson Davis Community College.
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
AYN Brand : Web 2.0 & Social Media for FilmmakersGrace Rodriguez
AYN Brand presentation on Social Media for Filmmakers, created for SWAMP (http://swamp.org) to help independent filmmakers learn:
* What are Web 2.0 and Social Media?
* How can I use them to brand my company and myself and establish an online presence?
* How can I use them to develop projects and distribute content?
* How can I use them to engage audiences and create a loyal fan base?
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
The Art of Social Media: LinkedIn editionGuy Kawasaki
LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform.
I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn.
More about The Art of Social Media: Power Tips for Power Users here: http://artof.social
Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc
Pin it for later: http://www.pinterest.com/pin/197736239865016267/
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
AYN Brand : Web 2.0 & Social Media for FilmmakersGrace Rodriguez
AYN Brand presentation on Social Media for Filmmakers, created for SWAMP (http://swamp.org) to help independent filmmakers learn:
* What are Web 2.0 and Social Media?
* How can I use them to brand my company and myself and establish an online presence?
* How can I use them to develop projects and distribute content?
* How can I use them to engage audiences and create a loyal fan base?
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
The Art of Social Media: LinkedIn editionGuy Kawasaki
LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform.
I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn.
More about The Art of Social Media: Power Tips for Power Users here: http://artof.social
Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc
Pin it for later: http://www.pinterest.com/pin/197736239865016267/
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
A recap of eBay's new Seller performance Standards which came into effect from 20 August 2014, plus details of eBay's Defect Removal Policy and some strategies for avoiding transaction defects.
eBay Postage Rate Tables allow sellers to set up rates across 15 regions around Australia in several different ways. Find out how Rate Tables work and how to set them up in your eBay seller account.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
The Power of LinkedIn: Building Your Profile & Leveraging ConnectionsGary Wood
Slides from an NMITE Springboard webinar held, 17 January 2023.
Learn how to create a strong, effective profile on LinkedIn, use it to build and engage a network, and to find and make opportunities.
Similar to Personal branding paula class 10.24.12 (20)
2. Who Is This Chick?
Rachael King
Community Manager, Community Engagement Team
Adobe Systems (@AdobeSocial)
Twitter: @rachaelgking
LinkedIn: /in/rachaelgking
www.rachaelgking.com
5. platforms
Blogging/Personal Websites
» Keep your sex blogging private
» Keep your intellectual blogging public
» Anonymity?
» Branding across platforms
» Connect it to your other accounts
» Picking a topic/niche
» About.me and other aggregator sites
7. Best Practices
Things to remember:
» No privacy - even “private” accounts can have
a snapshot taken
» You can’t delete anything, even if it looks like
you can
» Use the grandma/boss rule when posting
» Outside of privacy concerns, remember you’re
creating an online portfolio of who you are with
each post. Be mindful and ask yourself, “is this
awesome?” before clicking “send” or “publish”
» Abbreviations are sometimes okay if
necessary on social media (Twitter) - NEVER
OK in emails, letters, formal writing, etc.
» Be “profersonal”
8. Networking:
The most important piece of the job hunt.
» How to get in touch with the right people
» Taking the online, offline
» Don’t just apply for jobs - choose the company(ies) you want to
work for and go after it
» ABC – Always Be Coffee-ing
9. { Make Your LinkedIn Profile Rock
}
It’s Facebook with ties.
10. Say it with me:
Your LinkedIn profile
should NOT be a copy
of your resume.
11. Think of it more like a
cover letter, or an elevator
pitch…
15. This is still a social site,
albeit a professional one!
16. Is LinkedIn Worth It?
Why?
• Great niche alternative to Facebook
and Twitter
• More professional, less noise
• People expect to be contacted cold
• Showcase cool campaigns/projects
• Separate professional/personal networks
• Organize professional contacts
17. Building It
• HEADLINES ARE EVERYTHING, YO.
• Professional picture (yes, of YOU)
• Flesh it out
• Consistent branding/copy with other profiles
• Get input from different people
• Get personal
• Vanity URL
• PROOFREAD.
18. Getting Serious
• Upgrade account to send InMail,
especially while job hunting
• Personalize all outreach
• GROUPS.
• Connections!
Be transparent, but not desperate
Offer value in return
ABC: Always-Be-Coffeeing
• Meaningful recommendations (quality vs. quantity)
19. Grow It
If you build it… they won’t just come.
1. Grab your vanity URL for easy referral
2. Embed a button on your websites and link on your other
profiles
3. Add to business cards and email signatures
4. Direct potential business contacts to your LinkedIn
5. Cross-promote
20. On the Job Hunt?
• Use your headline
• Tell the world
• Upgrade
• Contact settings
• LinkedIn’s Resume Builder
• Team up with other hunters
• Have a call to action
• Identify ideal companies and stalk get coffee with an employee
21. My 3 Ultimate Rules for #Winning at LinkedIn
1. Be interesting
Don’t be another dry, boring resume. Put some paint on your
profile’s proverbial walls – have some fun with it and show the world
what makes you YOU.
2. Use in tandem with Twitter
Connect via LinkedIn with a personalized note, and then continue
the ongoing conversation on Twitter to build the relationship.
Somewhat sneaky, yet effective.
3. Help others
Karma is without a doubt the most powerful tool you have when it
comes to creating job, client, and other opportunities. Go out of your
way to help other people, and it WILL come back to you tenfold.
22. LinkedIn is the gateway
network to building a
relationship with the
people and companies
you want to know.
25. Rocking Twitter
• Get a great handle; either your name or your brand’s. This is
not your AIM username. (Use middle initials, etc. based on how
common your name is)
• No protected accounts!
• This is the easiest way to instantly connect with companies
and people who can help you get the job – be available, and
appropriate
• Power DMs - Always personalize DMs for new followers who
you want to remember you, even if the personalization is trivial
26. Twitter is not a place for the
boring. Another stale, vanilla
profile won’t make any noise. The
best strategy you can employ on
Twitter?
BE INTERESTING.
27. Okay, Fine… But HOW to Be Interesting?
• Don’t share anything without adding value to it
• Posting often isn’t enough – you can’t just make noise. Offer insight,
opinions, humor – and be human (while still being professional)
• Keep it media rich. If content is king, pictures + video are the crown
• Find and attend events, as well as creating other ways to take the online,
offline. Nothing a computer can do takes the place of face-to-face
connections!
29. Seriously Effective Strategies
• Be HUMAN. Have a personality – a big one!
• 80/20 rule
• Build QUALITY followers, not quantity
• Follow back (real people, not spammers)
• Live tweet events for more exposure and to
establish yourself in the industry/community
• Have a presence in industry Twitter chats
• KISS, with everything you do (and short!)
Simple + short = easier to share
30. Great Tools You’re Probably Already Using
• Tweetdeck
• Hootsuite
• Seesmic
• Bit.ly (tracking links)
• Advanced Twitter search
And now, on to the ones you might not be…
31. TwentyFeet – Free and Paid Versions
An aggregate dashboard of all your social media sites and
analytics. One of the best for freeware. [link]
32. SnapBird – Free
A way to search for certain words
or hashtags tweets older than 10
days. Doesn’t always work
perfectly, but it’s free, and it’s
saved me more than once when
I needed to find a particular tweet
but couldn’t for the life of me
remember who sent it. [link]
33. twtrland – Free
This generates an analysis of your Twitter profile. It wouldn’t be
worth noting, except that it breaks down your tweets by type, which
is pretty cool to see (and important if you’re a business trying to hit a
certain ratio). [link]
34. CrowdBooster – Free and Paid Versions
An engagement dashboard with some serious (and seriously fun)
analytics built in, including your most influential followers, and the
times of day that are best for you to tweet (you can schedule tweets
from the dashboard as well). [link]
35. Getting Fancy
What will set you apart from the rest?
1. Creative, attention-grabbing bio
2. Post consistent (and quality) content
1. Promote others’ work – and mean it
2. Make an (awesome) custom Twitter
background
1. Have a solid presence at popular
Twitter chats in your industry
2. Have a big, fat personality
36.
37. Create a Resume Board
1. Links to articles/posts
2. News and accolades
3. Presentations
4. Speaking gigs
5. Side gigs and projects
6. Events/speaking
7. Portfolio
8. Video
38.
39.
40.
41.
42.
43. On Being a LADY In The Business World
1. Connect with other women
2. Find a mentor
3. Join groups and attend women-
focused events
4. Salary negotiation
5. Tech skills
6. If you don’t know how to do
something, take the initiative to try
and figure it out
7. But don’t be afraid to ask
questions!