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Growth Hacking Your Way
to Youtube Success
I am TJ Lee
Host of the Cutest Travel & Food Show
Instructor at ViewingtoVlogging.com
300k Subscribers, 30 million views
Follow @CupofTJ
Hi
3
STOP saying this!
◉ I don’t have the personality. I’m not good
looking enough.
◉ I don’t have the right gear to start.
◉ Industry is too crowded and too competitive.
Influencers are everywhere!
◉ Youtube is dead.
4
Tools You Need
5
Editing
iMovie (free)
Inshot (mobile)
Final Cut Pro
Adobe Premiere
Youtube Specific
Tubebuddy
VidIQ
Etc.
Canva (thumbnail & channel
banner)
Freesound.org (sound effects)
Storyblocks Video (stock
footage)
Epidemic Sound (music)
Musicbed (music)
Brand Deals
AspireIQ
Famebit
Collectively
Obviously
Getting Started
Let’s break it down.
1
Determine Your Niche
Travel is broad. Get specific.
7
Types of Channels & Vloggers
8
◉ Solo female travel
◉ Adventure travel
◉ Digital nomad
◉ Couple travel
◉ Backpackers
◉ Van life
◉ Vegan travel
◉ Boat life 8
◉ Deep diving
◉ Haunted places
◉ Budget travel
◉ Street food
◉ Counterfeit market shopping
◉ Family travel
The possibility is endless. There is room for
you!
Who’s Watching?
Figure out your ideal audience. Get inside their head.
9
Budget Traveler Boy
College student or recent
graduate
Traveling for the summer,
during vacation
On a tight budget
Searching For
Cheap & fun hostels
Places to go out
Free activities to do in a city
Cheap filling food
Provide Value
Build your content around what your audience is
searching for.
11
Budget Traveler Boy
College student or recent
graduate
Traveling for the summer,
during vacation
On a tight budget
Searching For
Cheap & fun hostels
Places to go out
Free activities to do in a
city
Cheap filling food
Videos You’ll Make
“10 Free Things to Do in
London If You’re Broke AF”
“How much can $20 go in
Argentina?”
“I stayed at a $9/night
hostel in Bali (EMOTIONAL)”
What’s Your Superpower?
“No one is you and that is your superpower.”
15
Growing
Growth hacks for Youtube. Yes, they exist.
2
Target Countries
Create content in countries with high social media traffic.
19
Look at performance of videos
by countries, you’ll notice some
countries receive higher views
Once you’ve built a local audience, ride the wave
Consistent views after
catering their content
to Philippines
Discover Trends
Create content around existing trends to increase
your chances of being viewed.
24
Look at the top
vloggers and their
most popular videos
From here...what topic
do you notice works?
Look at the top
vloggers and their
most popular videos,
discover trends
From here...what topic
do you notice works?
Target Keywords (yes - like blogging)
Create content around highly searched keywords.
27
Knowing that cruise travel
is popular, research the
keywords
Search volume of 112K (huge).
Also huge competition. No
worries, click related searches to
find keywords with good search
volume but less competition.
Get specific, discover
popular keywords where
you can still rank
Search volume of 234K
(huge). Also huge
competition.
No worries, click related
searches to find keywords
with good search volume
but less competition.
To increase your chances
of being suggested, use
similar titles as the top
ranked videos.
Steal Like An Artist
Study high traffic content in other niche (lifestyle,
beauty, tech, etc.) & fit it to yours.
32
Transformation videos
in the beauty world
Think about how you can
spin this topic in the travel
world.
Take an already proven concept, put your artistic spin
Collaborations
Find channels of similar content & demographic and collab.
Find channels with larger following to feature you.
37
Same way you provide value to your viewers. You must do
the same for other vloggers.
Result
Keep In Mind
Youtube isn’t easy, but it’s the most rewarding.
4
Your skills are transferable!
41
42
Ways to Monetize
◉ Youtube ads
◉ Brand sponsorships
◉ Stock footage
◉ Editing
◉ Filming
◉ TV hosting
◉ Affiliate commission
◉ Merch
◉ Online guides/courses
◉ Workshops
◉ Products
◉ Group trips
◉ Local tours
◉ Retreats
◉ Patreon + channel
memberships
Youtube Magic
You can just blow up.
43
Enter “TBEX” for 50% OFF the Travel Vlogger Course
ViewingtoVlogging.com
Any questions ?
Email: CupofTJ@gmail.com
Go create!
46

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Growth Hacking Your Way to Youtube Success with Travel Content

  • 1.
  • 2. Growth Hacking Your Way to Youtube Success
  • 3. I am TJ Lee Host of the Cutest Travel & Food Show Instructor at ViewingtoVlogging.com 300k Subscribers, 30 million views Follow @CupofTJ Hi 3
  • 4. STOP saying this! ◉ I don’t have the personality. I’m not good looking enough. ◉ I don’t have the right gear to start. ◉ Industry is too crowded and too competitive. Influencers are everywhere! ◉ Youtube is dead. 4
  • 5. Tools You Need 5 Editing iMovie (free) Inshot (mobile) Final Cut Pro Adobe Premiere Youtube Specific Tubebuddy VidIQ Etc. Canva (thumbnail & channel banner) Freesound.org (sound effects) Storyblocks Video (stock footage) Epidemic Sound (music) Musicbed (music) Brand Deals AspireIQ Famebit Collectively Obviously
  • 7. Determine Your Niche Travel is broad. Get specific. 7
  • 8. Types of Channels & Vloggers 8 ◉ Solo female travel ◉ Adventure travel ◉ Digital nomad ◉ Couple travel ◉ Backpackers ◉ Van life ◉ Vegan travel ◉ Boat life 8 ◉ Deep diving ◉ Haunted places ◉ Budget travel ◉ Street food ◉ Counterfeit market shopping ◉ Family travel The possibility is endless. There is room for you!
  • 9. Who’s Watching? Figure out your ideal audience. Get inside their head. 9
  • 10. Budget Traveler Boy College student or recent graduate Traveling for the summer, during vacation On a tight budget Searching For Cheap & fun hostels Places to go out Free activities to do in a city Cheap filling food
  • 11. Provide Value Build your content around what your audience is searching for. 11
  • 12. Budget Traveler Boy College student or recent graduate Traveling for the summer, during vacation On a tight budget Searching For Cheap & fun hostels Places to go out Free activities to do in a city Cheap filling food Videos You’ll Make “10 Free Things to Do in London If You’re Broke AF” “How much can $20 go in Argentina?” “I stayed at a $9/night hostel in Bali (EMOTIONAL)”
  • 13.
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  • 15. What’s Your Superpower? “No one is you and that is your superpower.” 15
  • 16.
  • 17.
  • 18. Growing Growth hacks for Youtube. Yes, they exist. 2
  • 19. Target Countries Create content in countries with high social media traffic. 19
  • 20. Look at performance of videos by countries, you’ll notice some countries receive higher views
  • 21.
  • 22. Once you’ve built a local audience, ride the wave
  • 23. Consistent views after catering their content to Philippines
  • 24. Discover Trends Create content around existing trends to increase your chances of being viewed. 24
  • 25. Look at the top vloggers and their most popular videos From here...what topic do you notice works?
  • 26. Look at the top vloggers and their most popular videos, discover trends From here...what topic do you notice works?
  • 27. Target Keywords (yes - like blogging) Create content around highly searched keywords. 27
  • 28. Knowing that cruise travel is popular, research the keywords Search volume of 112K (huge). Also huge competition. No worries, click related searches to find keywords with good search volume but less competition.
  • 29. Get specific, discover popular keywords where you can still rank
  • 30. Search volume of 234K (huge). Also huge competition. No worries, click related searches to find keywords with good search volume but less competition.
  • 31. To increase your chances of being suggested, use similar titles as the top ranked videos.
  • 32. Steal Like An Artist Study high traffic content in other niche (lifestyle, beauty, tech, etc.) & fit it to yours. 32
  • 33. Transformation videos in the beauty world Think about how you can spin this topic in the travel world.
  • 34. Take an already proven concept, put your artistic spin
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  • 37. Collaborations Find channels of similar content & demographic and collab. Find channels with larger following to feature you. 37
  • 38. Same way you provide value to your viewers. You must do the same for other vloggers.
  • 40. Keep In Mind Youtube isn’t easy, but it’s the most rewarding. 4
  • 41. Your skills are transferable! 41
  • 42. 42 Ways to Monetize ◉ Youtube ads ◉ Brand sponsorships ◉ Stock footage ◉ Editing ◉ Filming ◉ TV hosting ◉ Affiliate commission ◉ Merch ◉ Online guides/courses ◉ Workshops ◉ Products ◉ Group trips ◉ Local tours ◉ Retreats ◉ Patreon + channel memberships
  • 43. Youtube Magic You can just blow up. 43
  • 44.
  • 45.
  • 46. Enter “TBEX” for 50% OFF the Travel Vlogger Course ViewingtoVlogging.com Any questions ? Email: CupofTJ@gmail.com Go create! 46