This document provides tips for using photography to build a brand in a saturated travel blogging market. It discusses using yourself as a model to connect with audiences on a more personal level. It emphasizes focusing on quality content over hashtags and recommends collaborating with others in the industry rather than viewing them as competition. Technical photo tips are also included, such as using a large aperture to draw attention, understanding depth of field, and making the most of equipment like drones and filters. The presenter shares about their background in photography and clients.

1. By Andy Austin
Using Photography
to Brand in a
Saturated Market

2. -everyone wants to get paid to travel
-third most popular type of blogging (behind fashion and food
-average age of a blog is 2 years
-using Instagram/Facebook to grow your reach
-many organizations want photos as well as posts
-”Content quality is the most important factor in triggering
engagement, not hashtags.” – mention.com
"Articles with images
get 94% more total
views”
2018
Travel
BloggingIn a saturated market

3. ABOUT
• Raised in Billings, MT
• Played football and earned a psych degree from Montana State
• Full time travel photographer for three years now (9 years total of photography)
• Photographed 35 countries on six continents
• Clients include RAM Trucks, Visit Montana, Visit Wyoming, Cowboys and Indians Magazine,
Travel and Leisure, Parents Magazine, Backpacker, Life is Good, Garmin, and many more.

4. Adding the Human Element
-Adds scale
-Hero factor
-Allows the audience to envision
themselves there

6. Using yourself
as the model
- Gives the audience a person to connect to
- Creates a more celebrity status (look at the top bloggers in the
world)
- Use timelapse, not timer
- Work cheap ;)
Got it

7. TOURIST
PROFFESIONAL
From smiling tourist to
inspirational cover shot

8. LESS POSING MORE ACTION

9. SELFIES… THAT DON’TLOOKLIKESELFIES

10. LIGHT AND POSING ARE YOUR BEST
FRIENDS

11. BRANDINGHOW TO FILL YOUR SCHEDULE WITHOUT COLD
CALLING

12. Find your
suited summit
• What will people remember?
• Be different
• Embrace your weirdness

13. A handshake goes a long way
BUILD FRIENDSHIPS,
NOT BUSINESS
PARTNERSHIPS

14. Community
over
competition
-If you can’t do a gig, find the person
who can.
-Give advice freely and listen when
given advice

15. Let your work
speak for itself

16. Photo tips

17. Mastering
sunsets-turn around
-don’t give up until the stars come out!
-clouds are your friends
-a great foreground is the key to a great sunset
Suitable for all categories business and personal
presentation, eaque ipsa
Description

18. Depth of Field
• Large Aperture (small number, i.e. f/1.4 or f/2.8
• Used to isolate and draw attention to a certain
part of the image
• Great for adding drama
• Small aperture (large number i.e. f/22)
• More in focus
• Great for grand landscapes and slowing down
shutter speeds
Shallow Depth of Field
Large Depth of Field

19. It’s not about the gear…
but it does help
What’s in my pack?
-Canon 5D Mark IV
-Canon 24-70 F/2.8
-Sigma 35 f/1.4
-Sigma 14-24 f/2.8
-Canon 70-200
-Carbon Fiber Tripod
-Lee Split Grad Filters
-DJI Mavic Zoom
Drone
-iPhone 8 Plus

20. Questions?
For more questions or to see
more of my work, come find
me on Instagram
@AndyAustinPhoto
or send me an email
andy@andyaustinphoto.com