Presented by: Dave Serino A detailed presentation on what DMO's should do after they have brought a blogger or journalist into town for a press trip.

1. They Came Into
Town…..Now, what’s
Next?

3. THE DIGITAL SCENE: SOCIAL

4. SOCIAL MEDIA USE: ENGAGEMENT

5. THE INFLUENCER IMPACT

6. THE INFLUENCER IMPACT:
• The engagement rate for every industry
category of influencer has declined in the
past year. Travel influencers, who typically
have the highest engagement rates, have
seen an average drop to 4.5% this year
from 8% in 2018. Source: InfluencerDB

11. THE INFLUENCER IMPACT

12. SOCIAL MEDIA & TRAVEL

18. The Truth Hurts!
“70% of marketers
lack a consistent or
integrated content
strategy”

19. HAVE A PLAN & BE CONSISTENT
- Establish a Weekly Process to Support Your Long Term Goals

21. THE STRATEGY: 5 RULE

22. RECCOMENDED FREQUENCY

27. POST STRUCTURE – THE WORKER

28. POST STRUCTURE – THE DIRECTOR

29. THE DIRECTOR IS THE WINNER!

32. THE INFLUENCER IMPACT
• The travel industry appears to be underinvested
in influencer marketing compared to other
areas, despite the high engagement rates. Travel
influencers make up 5% of Instagram's total
sponsored posts, behind other categories such
as fashion (25%), food (12%) and beauty (7%)
- Source: InfluencerDB

46. USING DATA TO BUILD AUDIENCES

48. “THE LOOKALIKE”

50. Photo Credit: Iván Guzmán

51. CREATIVE: Motion!

52. CREATIVE: Dynamic Content

58. WEBSITE AUDIENCES

59. ENGAGEMENT AUDIENCES

64. TARGETING: URL Audience

65. RESULTS

67. @TwoSixDigital & Facebook/TwoSixDigital
Learn More……Socially

68. www.twosixdigital.com/e-news/
Learn More.....Conventionally

69. Dave Serino
Founder & Chief Strategist
Dave@TwoSixDigital.com
810-623-1505
@DaveSerino
Visit Us:
www.TwoSixDigital.com
www.Facebook.com/TwoSixDigital