Presented By: James Fricker II and Mario Larios Learn how to use SEO to effectively increase your YouTube channels traffic.

1. Master YouTube SEO
to Boost Your Organic Blog Traffic
By Jim Fricker II and May Larios

2. Jim & May | Spanish and Go
About us

3. Stats
3
Views
3M+
Converted YT
audience to
$50k+ gross
revenue in
2019
$50k+
Subscribers
68K+
Watch time
hours (28+
years)
250K+
Track record of
outranking
bigger channels

4. Income Sources
4
54%
22%
18%
1%
5% 54%
Immersion Retreat
22%
YT ads
18%
Sponsorships
1%
Affiliates
5%
Course Sales

5. Income Sources
5

6. Income Sources
6

7. YouTube has over 1.9 billion logged in monthly
users, almost half of total internet users

8. “By 2020, 82% of consumer internet traffic will be
video” -Cisco Study

9. YouTube is owned by Google and is the worlds
second biggest search engine

10. Engagement
10
Key Terms
Thumbnail
Title
Description
Tags
Subtitles
Watch Time
How to Rank in YT / Google

11. 11
How to…
pack carry-on only
get to Playa del
Carmen from
Cancun
order food in
Spanish
ski
do a
backflip
surf
Key Terms

12. Ex: “The Copper
Canyon”
Best ____ in ____ Specific locations
12
Things to do in…
Key Terms

13. ADD A FOOTER13
9/10/2019

15. 15
Best Practices
Medium to
close-up face
Little to no text
Reinforces title
Invokes curiosity
Thumbnails

16. Titles
16
• Use keyword in title:
• A study from Briggsby also shows that more than 90% of top
ranking videos include at least part of a keyword in their title.
• Front-load keywords
• Less than 60 characters
• Make catchy titles
• Ex: “Youtube SEO” vs “Youtube SEO: This Secret Changes
EVERYTHING”

17. Descriptions
17
• Write searchable descriptions
• Include your keyword in the first 25 words
• Repeat main keywords + related keywords
• At least 250 words

18. 18
• Main keywords and related terms
• “Borrow” from videos that you’re competing with
• Tags are losing importance to subtitles
• Protip: yt:cc=on
Tags

19. 19
Subtitles
Help people watching
your video in the
bathroom 😅
Help the hearing
impaired
Subtitles give Google
more information

20. Watch Time
20
• Longer videos with higher watch time rank better
• Use cards that point to other videos, or polls for
engagement
• Use end screens, playlists

21. Tips for Longer Watch Time
Longer videos with higher watch time rank
better
• Restate title of the video in intro
• I’m going to tell you the exact steps..
• Listicle style videos do well
• Edit out boring parts

22. 22
• Actions:
• What was your favorite part?
• What did I miss?
• Hit the like button!
Engagement

23. 23
• Encourage comments with open questions
• What’s the right name of this place? Playa Sucia vs
La Playuela?
• What’s the right way to say this?
Argentinean or Argentine?
Engagement

24. Early Promotion is Key
24
• First 24-48 hours are crucial
• Email list blast
• Social Media
• Answer questions to increase engagement

25. 25
• Youtube search bar auto-fill
• More popular searches are higher
• Can add _ or * for wildcard
• Keywords Everywhere
• How often a term is searched for
• Google Trends
• Relative popularity, good for comparing titles / names
Free Tools

26. 26
• VidIQ (keyword research, bulk changes)
• Paid plan starting at $7.50/mo
• Tubebuddy (keyword research, bulk changes)
• Paid plan starting at $9/mo
• Rev (transcription service)
• English captions: $1/min
• Automated captions 10¢/min
Freemium Tools

27. How to Drive Traffic to Your Website
▪ Add link to the description and mention it in the video (Check out
my blogpost for more info!)
▪ Pinned comment with link (Ex: Want to learn more? Go to my
website! Check out the blogpost!
▪ Add a gated lead magnet at the end of the video (ex: free PDF)

28. Where can I learn more?
Slides & Tools at:
spanishandgo.com/tbex-2019