A new horror/thriller film called "Year End" is being produced by Netflix about students mysteriously disappearing from their secondary school. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. You have been hired to create a cross-media marketing campaign for the film's limited cinema release and subsequent Netflix streaming release. You must plan and produce a movie poster and 90-second podcast extract as two pieces of the campaign, demonstrating consistent branding across formats.
A summary, with some overview questions, of Laure Mulvey's article 'Visual Pleasure and Narrative Cinema' and it's uses in thinking about gender representations.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. Unit 20 – Advertising Media
LO2 Brief
You have been hired to produce a cross-media
marketing campaign for a new 15 Certificate
thriller/horror film 'Year End', about students
mysteriously disappearing from a secondary school.
It does not feature a major villain or monster either real
or supernatural until the resolution at the end of the
film, but instead involves a small group of friends
trying to work out what is happening as people they
know disappear and nobody else seems to notice. Social
media is central to the way they communicate with each
other throughout the film.
The target audience are 15-24 year olds, fans of horror
movies and busy and active users of social media,
especially on their phones.
This film is a Netflix production. It will have a
limited cinema release for two weeks before it
is released on the Netflix streaming service.
You are required to generate ideas, plan and produce
two different pieces of marketing, whilst also planning
in draft other ideas and products for the rest of the
marketing campaign.
You are going to plan and shoot
a poster for the film which…
can be formatted for landscape & portrait use
2. might be used as a billboard poster
might be adapted for print media uses in
magazines or newspapers
might be adapted for digital media uses on
websites and phone and tablet screens
and
a radio podcast extract, featuring
A (roughly) 10 second audio extract from the
film
A (roughly) 40 second extract from an
interview with write, director or star
A (roughly) 40 second extract from a review of
the film
Giving you a single piece with a running time
of (roughly) 90 seconds.
The film is going to launch in cinemas on Halloween
and the marketing campaign needs to be ready to
launch around the beginning of the school year – the
precise details are up to you. It will launch on
streaming services and on BluRay/DVD a week before
Christmas.
The visual marketing needs to demonstrate a consistent
use of fonts and key iconography and all of the
marketing needs to demonstrate a consistent generic
tone of this horror/thriller film
3. There is the potential for a merchandising and
sponsorship tie-in with a leading smartphone brand.
