The document provides background information and requirements for developing a cross-media marketing campaign for a new Netflix horror/thriller film called "Year End". The film is about students mysteriously disappearing from a secondary school and follows a group of friends trying to solve the mystery through social media communication. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. The marketing campaign needs to launch teasers at the beginning of the school year and have a main launch in early October across various media including posters, radio podcasts, and digital platforms. Visual marketing should maintain consistent fonts, iconography and tone to promote the horror/thriller genre of the film.

1. Unit 20 – Advertising Media
LO2 Brief
You have been hired to produce a cross-media
marketing campaign for a new 15 Certificate
thriller/horror film 'Year End', about students
mysteriously disappearing from a secondary school.
It does not feature a major villain or monster either real
or supernatural until the resolution at the end of the
film, but instead involves a small group of friends
trying to work out what is happening as people they
know disappear and nobody else seems to notice. Social
media is central to the way they communicate with each
other throughout the film.
The target audience are 15-24 year olds, fans of horror
movies and busy and active users of social media,
especially on their phones.
This film is a Netflix production. It will have a
limited cinema release for two weeks before it
is released on the Netflix streaming service.
You are required to generate ideas, plan and produce
two different pieces of marketing, whilst also planning
in draft other ideas and products for the rest of the
marketing campaign.
You are going to plan and shoot
 a poster for the film which…
 can be formatted for landscape & portrait use

2.  might be used as a billboard poster
 might be adapted for print media uses in
magazines or newspapers
 might be adapted for digital media uses on
websites and phone and tablet screens
and
 a radio podcast extract, featuring
 A (roughly) 10 second audio extract from the
film
 A (roughly) 40 second extract from an
interview with write, director or star
 A (roughly) 40 second extract from a review of
the film
 Giving you a single piece with a running time
of (roughly) 90 seconds.
The film is going to launch in cinemas on Halloween
and the marketing campaign needs to be ready to
launch at the beginning of the school year with teasers,
with a main launch at the beginning of October. It will
launch on streaming services and on BluRay/DVD a
week before Christmas.
The visual marketing needs to demonstrate a consistent
use of fonts and key iconography and and all of the
marketing needs to demonstrate a consistent generic
tone of this horror/thriller film

3. There is the potential for a merchandising and
sponsorship tie-in with a leading smartphone brand.