Personal branding identity kit - inside trade.Berry

Build your image!
BE A LEADER!
P O W E R E D B Y
PERSONAL BRANDING
I D E N T I T Y K I T

Contents
trade.Berry official materials trade.Berry materials by Adrian Mazilu
03
04
05
23
Purpose of use
Foreword
Support materials
The importance & usage of marketing kit
PHASE 1
25
27
31
37
Online Reputation Management (ORM)
Website
Social Media Marketing
Link building and SEO optimization
PHASE 2
41
42
46
50
52
55
59
62
Your core image
Email signature
Newsletter
Outbound Marketing - Event set up:
Roll-ups
Brochure
Flyers
Badge
PHASE 3
64
66
69
72
Business Pack
Business card
Presentation folder
Letterheads
ONLINE
Rebate Plan
Animation movie: What is trade.Berry?
Corporate video - trade.Berry
Launch video trade.Berry
08
09
10
11
12
13
OFFLINE
trade.Berry brochure
trade.Berry roll-ups 21
OFFLINE
Brochure:
How to become an Active Member15
16
17
18
19
20
ONLINE
Animated tutorials:
Rebate plan
Online trading - Basic concepts
trade.Berry for Traders & Analysts
trade.Berry for Introducers
trade.Berry for Networkers
Videos:
trade.Berry platform
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7

PERSONAL BRANDING IDENTIT Y KIT
P O W E R E D B Y
Foreword
As one of the Founding members of trade.Berry, my mission is to find and develop leaders for trade.
Berry’s network all over the world. From this point of view, Personal Branding Identity Kit aims to
provide clear and concise directions for future leaders regarding the ways of promoting themselves
and communicating in and out of the community.
This guideline material follows the lines suggested by trade.Berry and comes as a support material
for the entire community. Because trade.Berry was designed with people in mind, it is built to put you
on the stage, in front of your audience. You are the trade.Berry face now and you should take all the
community’s reconnaissance. Introduce yourself properly, so the whole community built in a region
or a country can easily get to you for advice or for a professional opinion. Grow together and find new
members, expand your community and enjoy trade.Berry’s philosophy.
The reason why your Personal Branding is so important as a leader, is that the image of yourself is a
real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency
and human interaction are the main values we have craved.
Take the lead and be the leader!
All you have to do is presented in this material. Even more, you can download the Marketing Kit
specially designed for trade.Berry’s leaders, customize it with your personal information and the first
step to your Personal Branding campaign starts now!
03
page

P O W E R E D B Y
Purpose of use
The purpose of this guidebook is to offer you a full Marketing Kit, which includes all needed materials
in order to build your Personal Branding Campaign. The marketing strategy covers two important
areas of communication: Online and Offline.
ONLINE
When talking about online, we mean your personal presentation website, Social Media channels, Email
campaigns and all other materials that can be displayed and promoted on different video, slide and
content sharing platforms. The design, technical specifications and formats supported by various
online platforms are precisely presented in each chapter, giving you the possibility to download them.
Also, there are explanations regarding how and where to place this content, so everything left to do for
you is to customize it with your personal details.
OFFLINE
Offline environment refers to events held in the community. For the seminars, conferences or
meetings of members, you will need printed marketing materials. All the materials you might need are
shown in this Marketing Kit from the design to the technical specifications. Consequently, all you need
to do is have them printed.
04
page

P O W E R E D B Y
Support materials
Going further, you will find a presentation of both the trade.Berry official marketing materials and
marketing materials designed by my Developing Team. Those will help you communicate in your
Brand Awareness Strategy.
After you will finish building your Personal Branding Campaign, you will need to sustain it actively and
grow it to the next level, meaning Permanent Awareness. Keep posting new materials, promoting the
main ideas and concepts - keep in touch with your audience, basically.
In this active communication you will need permanent new content, as well as support materials
which will be presented repeatedly to your audience. Of course, all of them need to be built in the
public interest of your community - beginners, new entry members, active members, etc. As a leader,
your ultimate accomplishment is to create new leaders beneath you. In order to be considered a
leader, your followers need to see your real support and help. That’s why you permanently have to
provide them the knowledge and the information about this business.
Start by sharing trade.Berry’s official materials and marketing materials made under the Adrian Mazilu
brand. All of them are suited for different categories of users, and they’re considered support materials
in trade.Berry’s network. In this continuous process of communication with your audience, you
might discover new necessities. As a leader, you can design your own support materials addressed
exclusively to your community or even develop new strategies for a larger public.
05
page

P O W E R E D B Y
06
page
P O W E R E D B Y
Please note that in order to use the trade.Berry’s logo on any marketing
materials, you need to get the written permission from the Compliance
Department of trade.Berry brand. As this is a trading name owned
and operated by R Capital Solutions Ltd, a regulated company under
CySec license (nr.246/14, HE 329922), the usage of the logo without
permission is strictly prohibited.
06
page

P O W E R E D B Y
trade.Berry materials by Adrian Mazilutrade.Berry official materials
Support materials
ONLINE
Rebate Plan
Animation movie: What is trade.Berry?
Launch video trade.Berry
OFFLINE
trade.Berry roll-ups
trade.Berry official materials
Support materials trade.Berry official materials 07
page

P O W E R E D B Y
08
page
OFFLINE OFFLINEONLINE
The document named the Rebate Plan is available on
www.tradeberry.com/Documentation/Rebate Plan Brochure,
and it can be downloaded and printed. It is designed for
both active members inside trade.Berry network and for
potential users who have not yet joined the community.
The document presents the requirements for each phase
of the Rebate Plan, explaining the calculations and showing
graphic examples for a better understanding.
This material is designed with an explanatory role, it
addresses only those members that want to enroll in the
Rebate Plan (Qualified Member). This document can be
also used in marketing purposes, in events / seminars /
conferences.
Print for sales presentation or email it to possible clients.
Rebate plan
Support materials trade.Berry official materials ONLINE Rebate Plan
_ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E
Support materials
ONLINE
Rebate Plan
trade.Berry materials by Adrian Mazilu
Link Rebate Plan

P O W E R E D B Y
09
page
Support materials trade.Berry official materials ONLINE Animation movie - What is trade.Berry?
The animated video is available both on www.tradeberry.com
website and on the official trade.Berry Youtube channel. It
aims to explain in general terms the trade.Berry’s mission,
to whom it is addressed and what are the benefits for each
category of members inside the network
This material can be used with a marketing purpose, being
informative and promotional.
Display it on your personal website, share it on your Social
Media channels (such as Facebook, Twitter, etc) or use it
on a screen as an intro to your event.
Animation movie - What is trade.Berry?
Support materials
ONLINE
Animation movie - What is trade.Berry?
Link What is trade.Berry?

P O W E R E D B Y
10
page
Support materials trade.Berry official materials ONLINE Corporate video - trade.Berry
The corporate video is available both on www.tradeberry.com
website and on the official trade.Berry Youtube channel. It
is an artistic video that reveals the trade.Berry philosophy
and its core values - meaning the brand’s essence.
Link corporate video trade.Berry
This material can be used with a marketing purpose, being
informative and promotional.
on a screen as an intro to your event.
Support materials
ONLINE

P O W E R E D B Y
11
page
Support materials trade.Berry official materials ONLINE Launch video - trade.Berry
The launch video of the trade.Berry brand is available both
on www.tradeberry.com website and on the official trade.
Berry Youtube channel. trade.Berry was launched within
IFXexpo exhibition in Cyprus, one of the most important
international business events in the financial markets
field. Within those 3 days of exhibition, trade.Berry became
known for the first time to B2B partners.
This video can be used with a marketing purpose,
promoting the trade.Berry brand.
Link trade.Berry launch
Display it on your personal website or share it on your
Social Media channels (such as Facebook, Twitter, etc).
Launch video - trade.Berry
Support materials
ONLINE
Launch video - trade.Berry

P O W E R E D B Y
12
page
Support materials trade.Berry official materials OFFLINE trade.Berry brochure
It is available in electronic format on the website
www.tradeberry.com / marketing materials, it can be
downloaded and printed. The brochure has 16 pages in
A4 format, presenting the trade.Berry philosophy, the
TOOMIT technology (technical explanations), as well as
the 4 categories of users to whom trade.Berry addresses:
traders, analysts, introducers and marketers.
The brochure is useful to potential users who have not
yet joined the trade.Berry community, highlighting the
advantages and benefits of a member inside the network.
This marketing material can be used electronically also,
as an informational material presented to the general
audience, as well as in print use with a promotional
purpose in various events, seminars or conferences held by
trade.Berry’s members.
Link brochure
Media channels (such as Facebook, Twitter, etc), send
it by email to new community members or use it as an
educational material in meetings and events.
Support materials
ONLINE OFFLINE
OFFLINEONLINE

P O W E R E D B Y
13
page
ONLINE
Support materials trade.Berry official materials OFFLINE trade.Berry roll-ups
There are 3 trade.Berry official roll ups on the website
www.tradeberry.com / marketing materials that can be
downloaded and printed. Their design can not be changed
or replaced with other logos and signs belonging to
the network member that will use these materials. It’s
recommended to use these roll ups together:
“Platform with a face!”, “Our chief analyst” and “Our best sales”.
In the set up of the event held by one of the network
members, the official roll ups can be used together with
other roll ups or marketing materials branded with the
member’s name and using the trade.Berry logo. In this
case, those extra materials needs to specify clearly the
name of the member and have a disclaimer indicating that
those are not trade.Berry official materials. It’s mandatory
to ask for the written approval from the trade.Berry
Marketing Department as the usage of the logo without
permission is strictly prohibited.
Email: marketing@tradeberry.com estimated time for an
answer depends on the complexity of the materials.
Link roll-up “Platform with a face!”
Link roll-up “Our best sales”
Link roll-up “Our chief analyst”
_ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E
Support materials
OFFLINE
OFFLINEONLINE
(continued on next page)
In print in your office or in the set up of any event.
_ _ U S E

Support materials trade.Berry official materials
P O W E R E D B Y
Support materials
OFFLINE
Brochure:
How to become an Active Member
ONLINE
Animated tutorials:
Rebate plan
Online trading - Basic concepts
Videos:
14
page

P O W E R E D B Y
15
page
ONLINE
Support materials
Animated tutorials:
Rebate Plan
Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: Rebate Plan
The animation is available on the official Youtube channel.
It transposes the compensation plan in a quick and
smart version, easy to follow by the general audience. Its
informative role is sustained by explanatory examples
of calculations and notes. For a complete and correct
understanding of the information presented, please read
the documentation on www.tradeberry.com
(Documentation - Rebate Plan Brochure).
This material is made strictly with an educational purpose
in order to help trade.Berry’s community to understand the
trade.Berry Rebate Plan.
Link Rebate Plan Animated
Media channels (such as Facebook, Twitter, etc) or use it as
an educational material in meetings.
Animated tutorials: Rebate Plan

P O W E R E D B Y
16
page
ONLINE
Support materials
Animated tutorials:
Online trading - basic concepts
Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: Rebate Plan
The animation is available both on the www.adrianmazilu.com
website and on the official Youtube channel. It goes through
all the basic concepts of capital markets necessary for trading
the complex financial instruments. Examples of calculation as
well as other examples from the trading platform are shown
and explained in order to acquire a minimum knowledge.
This material is made strictly with an educational purpose
in order to help trade.Berry’s community to understand the
basic concepts of online trading and the platform use.
Link Online Trading - Basic concepts
Animated tutorials: Online trading - basic concepts

P O W E R E D B Y
17
page
ONLINE
Support materials
Animated tutorials:
Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: trade.Berry for Traders & Analysts
It is an animated video that describes the advantages
and benefits addressed to one of the most important
category inside trade.Berry - Traders & Analysts. What can
they gain and why they should go for trade.Berry? Beyond
technology, speed and useful tools, there is so much more
to discover and this video emphasis the main reasons why
you should join the trade.Berry community.
This video is made strictly with an educational and
promotional purpose. It is addressed to a certain category
of professionals inside trade.Berry and it should be
presented only to those.
link trade.Berry for Traders & Analysts
Animated tutorials: trade.Berry for Traders & Analysts

P O W E R E D B Y
18
page
ONLINE
Support materials
Animated tutorials:
Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: trade.Berry for Introducers
An animated video addressing a large area of this market
- Introducers. We’ve seen a lot in this industry. We are part
of it and we have reasons to be proud and reasons to crave
for changes. In this material it is shown why you should
choose trade.Berry, what change is bringing to the market
and what is in for you - a business introducer (BI).
link trade.Berry for Introducers
Media channels (such as Facebook, Twitter, etc) or use
it as an informational material addressing to business
introducers who want to join trade.Berry.
Animated tutorials: trade.Berry for Introducers

P O W E R E D B Y
19
page
ONLINE
Support materials
Animated tutorials:
Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: trade.Berry for Networkers
An animated video designed especially for networkers.
How can trade.Berry become a suitable product for you?
Moreover, why should you bring your network in this project
and enjoy both - selling and sponsoring? In this video, you
will find the right arguments for you, as a networker, to join
a beautiful combination of so many worlds.
link trade.Berry for Networkers
as an informational material addressing to networkers who
want to join trade.Berry.
Animated tutorials: trade.Berry for Networkers

P O W E R E D B Y
20
page
ONLINE
Support materials
Videos:
Support materials trade.Berry materials by Adrian Mazilu ONLINE Videos: trade.Berry platform
This video is available both on the website
www.adrianmazilu.com and on the official Youtube
channel. It is a tutorial for the TOOMIT platform use,
presenting in detail each section of the platform as well
is its functionality: Trade section, TradeBook, OpenBook,
CopyBook, Journal. This video is a support material for the
trade.Berry community and it doesn’t have a promotional
purpose, being addressed only to the network members.
This material is made strictly with an educational purpose,
being addressed to new members of the trade.Berry
community in order to gain necessary knowledge for the
correct use of the platform.
Link Platform tutorial
Media channels (such as Facebook, Twitter, etc), send
it by email to new community members or use it as an
educational material in meetings.
Videos: trade.Berry platform

P O W E R E D B Y
21
page
ONLINE
Support materials
OFFLINE OFFLINE
Brochure:
How to become an Active Member
ONLINE
Support materials trade.Berry materials by Adrian Mazilu OFFLINE Brochure: How to become an Active Member
It is a support material which explains the steps you need
to follow in order to become an active member inside
trade.Berry and to start your road to success. It guides you
through each detail of the registration process in order to
make things real simple for you.
With an informational purpose, this material serves to new
members who want to join trade.Berry. Also, as a leader
of the network, you can send this brochure to any active
member beneath you interested in enrolling new clients.
This way, you reduce time by explaining to each and every
member the common steps of the registration, avoid
misunderstandings and help your community.Link How to become an Active Member
Display this brochure on your website or send it by email to
your partners / friends who are interested in joining trade.Berry.
Link How to become an Active Member (PDF)
Brochure: How to become an Active Member

P O W E R E D B Y
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page
Brochure (How to become an Active Member)
Support materials trade.Berry materials by Adrian Mazilu OFFLINE Brochure: How to become an Active Member

P O W E R E D B Y
PHASE 1
Website
Link building and SEO optimization
PHASE 2
Your core image
Email signature
Newsletter
Outbound Marketing - Event set up:
Roll-ups
Brochure
Flyers
Badge
PHASE 3
Business Pack
Business card
Presentation folder
Letterheads
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7
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page

P O W E R E D B Y
24
page
The importance & usage of marketing kit Implementation proposal
Act like a leader:
organize seminars, share the materials
with your potential customers
Business card Presentation folder Letterheads
Mass messages
to your community
Personal touch
Bring new links to your website,
boost your online presence with SEO
Content and designs
Logo, content, design
Implementation proposal
PHASE 1 PHASE 2 PHASE 3
Setyourw
ebsite
Seta
business
signature
Optim
ize
yoursocialm
edia
platform
s
N
ew
sletter
Prom
ote
youronline
im
age
Outbound
m
arketing
Printthe
business
pack
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
Online Reputation Management PR - Core image Business Package

P O W E R E D B Y
25
page
PHASE 1
STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6
PHASE 2
Your core image
PHASE 3
Business Pack
Online Reputation is how others see you when they look
you up online and because in today’s business environment
everything goes online, the brand named YOU should be
clean and complex. What would you say about you to the
world? What are your achievements for which you should
be known? Would you like to be seen as a reliable person?
In today’s competitive market, reputation can be your
biggest asset, the thing that makes you stand out from the
crowd and gives you a competitive edge.
Online reputation management (ORM) means taking
control of the online image of yourself. Its techniques and
strategies ensure that people find the right materials when
they look you up on the Internet.
Done well, online reputation management creates balance,
counteracts misleading trends, and allows you to put your
best foot forward.
ORM is becoming so pervasive that you can’t afford the
luxury of skipping it, especially when you run a business.
Your online presence is your reputation, professional and
personal. Here are some facts that prove this:
Two out of three people see the Internet as the most
reliable source of information about a person or a business
70% of hiring managers have rejected a candidate
because of something they found online
When looking for a local business, 97% of people read
online reviews
Looking at statistics like these, it’s clear that what happens
online affects your entire professional life. Also, your online
reputation is forever! If someone writes something negative
about you online, it can put you at a serious disadvantage
in the long term, especially if you are not aware of it. You
might never know why you didn’t get a deal, or why a
_ _ D E S C R I P T I O N
Online Reputation Management
The importance & usage of marketing kit Online Reputation Management (ORM)

P O W E R E D B Y
26
page
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
good business meeting didn’t materialize after a while. It’s
important to keep tabs on what people are saying about
you online and then take steps to correct any inaccuracies.
So, becoming visible on the Internet is a must! Enhance
your chances of getting known in places where you should
be known in order to meet your business partners, to
establish partnerships and to lead your message forward.
Taking it step by step, what exactly do we mean by ORM
and how to do it for your Personal Brand? - Follow the
implementation steps below, they are arranged in the order
of their importance and their visibility in search engines.
Online Reputation Management
The importance & usage of marketing kit Online Reputation Management (ORM)

P O W E R E D B Y
27
page
PHASE 1
STEP 1: Website
PHASE 2
Your core image
PHASE 3
Business Pack
Website
The importance & usage of marketing kit Online Reputation Management (ORM) Website
Your personal website is like a business card, containing
detailed information about yourself, your work and your
projects. As this is the first place where your audience will
land by searching your name in search engines, so the
website should announce from the beginning who you are
and what is your mission inside trade.Berry. It’s like the
“home” of your Personal Branding campaign, that’s why
here, a guest should find all the needed information in order
to understand what this is all about and to become eager
to reach you.
Since this is a presentation website, its role is to promote
you. And how would you like to be presented? For sure as
a professional! This mean that everything on your website
should be highly qualitative: nice design, intuitive menu,
good content, clear pictures and so on. Imagine that the
website is not changing its design very often, so it is best to
make it look nice from the very beginning.
Any new promotional / educational material made by you or by
one of the members from your community can be displayed
on your personal website. Promote or just present the events
related to trade.Berry, use it as your personal business card.
Don’t forget to mention your personal website on every each
material/ email/ social media channel that you own. It will
boost your awareness!

P O W E R E D B Y
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page
PHASE 1
STEP 1: Website
PHASE 2
Your core image
PHASE 3
Business Pack
Website
How important is a personal website if you are about to become a network leader?
When you create a personal website, you show those people how important it is for you that you’re creating
a name for yourself online. Human beings buy from other human beings. Earning trust is imperative in the
business life - this is your gateway to people, to your community
63-80% of search engine queries showed that the nr.1 reason for which people visit a website is to obtain
information. So, if somebody will search “trade.Berry” on the Internet, the search engine will return first the local
results and then the international ones related to that topic. Taking into consideration the fact that your website
is the first local result talking about trade.Berry, the visitor will click on your website.
Search engines read your website as the number 1 source for the search of your name. Related to the
previous argument, the official trade.Berry website, in most of cases, will be the first result in search engines,
and then the local results will come.
_ _ I M P O R T A N C E
In terms of co-branding between the brand named YOU
and trade.Berry, we would recommend you to include the
following information on your website. It is up to you how
you want to organize it on your sitemap.
_ _ R E C O M M E N D A T I O N S

P O W E R E D B Y
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page
PHASE 1
STEP 1: Website
PHASE 2
Your core image
PHASE 3
Business Pack
Website
ABOUT ME
TRADE.BERRY INVITATION / COMMUNITY / EVENTS CONTACT
This page is usually a sole section, where a
map is displayed with a pin, your social media
buttons, email and other contact information.
For example, the Adrian Mazilu brand is using
a QR code, a very simple and unique way of
having all your contact information cropped
in an image. I use this QR code on all my
marketing materials, it’s an elegant symbol
and also, very practical.
It is very important to display your invitation
link on your website. It can be a call to action
button, after a text which describes the
exclusivity of the trade.Berry community, the
fact that users can join by invitation only, all
members are real and verified, etc.
Then you can describe the community itself,
by sharing different materials - like videos
and pictures from different trade.Berry
events, or events organised / sponsored by
members in different places / countries.
At some point, as a leader, you will organise
your own community events, which should be
presented and promoted on your website.
As you are about to be a leader, your
followers need to find more information
about the project, and the best place where
you can present in detail the spotlights of
trade.Berry is a dedicated section on your
website.
Here you can summarize the information
provided in the official trade.Berry materials
or you can just select the highlights in
which your community will be interested.
The main point is to make your mission,
your belief clear by presenting the official
content/materials of trade.Berry, as well as
mentioning the official website
www.tradeberry.com
This is usually the homepage of your website.
Here you should present your professional
experience, as well as your association with
trade.Berry brand.
Why do you believe in trade.Berry’s
philosophy?
What trade.Berry did change for you?
Why should someone join trade.Berry?
Your personal statement about trade.Berry (continued on next page)

P O W E R E D B Y
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page
PHASE 1
STEP 1: Website
PHASE 2
Your core image
PHASE 3
Business Pack
Website
_ _ M A N D A T O R Y
There are many ways of designing a website, but in the end
it should reveal your personality, professional profile, beliefs
and surely, it should match your core image. As an example,
I would like to present mine - www.adrianmazilu.com. My
Marketing Team took care of each and every word and symbol
of this website, in order to make it easy to go through and
to highlight my status inside trade.Berry. If you’d like me to
recommend you the same design & developing team for your
website, please contact our Marketing department on the
email address: marketing@sales-am.com
_ _ E X A M P L E S
Also, it is very important to use a disclaimer in the footer of each page. An example of a disclaimer is:
“This website is not a trade.Berry property and it does hold no liability on the content. trade.Berry is a trading
name owned and operated by R Capital Solutions Ltd., HE 329922, licensed by CySec, 246/14. Trading on
margin involves risk. Make sure you understand the specifications of the instruments and of the market before
investing real funds.“
In order to use the trade.Berry’s logo on your website, ask for the written approval from the trade.Berry
Marketing Department. Email: marketing@tradeberry.com, estimate time for an answer depends on the
complexity of the materials.
As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company, the
usage of the logo without permission is strictly prohibited.

P O W E R E D B Y
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page
PHASE 1
STEP 2: Social Media Marketing
PHASE 2
Your core image
PHASE 3
Business Pack
The importance & usage of marketing kit Online Reputation Management (ORM) Social Media Marketing
It is the next “big thing” to do for your Brand Recognition.
First, Social Media significantly increase traffic to your
personal website, secondly, it provides more opportunities
to convert. Every post, image, video, or comment you share
is a chance for someone to react, and every reaction could
lead to a conversion - enrolling members to trade.Berry’s
community through your invitation.
Social Media channels cover a huge area of interests. Let’s
focus on those where most of your business partners or
future partners can be found. Of course, in each country
or region on the Earth there are top preferences regarding
Social Media channels.
For sure, one of the most famous channels over the world
is Facebook. For business purposes, the Facebook Pages
are recommended. Here you can make a Public Business
Profile where you will communicate only business interests
to your community.
Linkedin is another top channel for professionals where
you can publish your resume, current project and get
awareness among them and establish new connections.
Twitter is also a very popular network and it is used by
many business people all over the world, so you should
take it into consideration.
The king of the video platforms is Youtube which, by the
way, indexes very well in search engines.
Those are the “mandatory” channels with which you should
start in your Social Media Marketing campaign.

P O W E R E D B Y
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PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Making those profiles look clean and professional and it
will boost your reputation in the online environment. It is
very important to keep your image as clean as possible,
meaning that it is recommended to remove all content
which is not related to your business (posts, videos and
pictures from your private life).
Switching places, you would like to make business with
people, about you know more professional details of their
life and not their private parties, friends and sunny beach
memories. After all, you still have your private accounts, like
the facebook profile, where you can still be a party king.
Also, in order to get more visibility on Social Media, you can
run adverts and other campaigns for a small budget which
will boost your image and promote your brand. Don’t forget
about transparency, going clean on social doesn’t mean
you have to hide things or exaggerate your stories.
Brand awareness - your social channels should be connected
and they should show coherent and constant types of
messages. This way, people from different channels can
have a certain image of you. The more you communicate
on your Social Media profiles, the more chances to increase
the conversion rate. Post and share your business activity,
promote marketing materials provided at the beginning of this
Guideline and boost your website.
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How can your Personal Brand benefit from Social?
Your efforts through social media will become more
significant in your SEO strategies. You can no longer do
one and not the other without compromising your results
With every coming update to a search engine, more
social results are being integrated
Most of the internet activity is being done through
mobile devices, and most of the social activity is being
done also through a mobile device - pretty big chances to
get your personal brand visible
Everything on a mobile device can be shared with any
social network, take that also into perspective.
Tips: Your website most likely will be viewed through a
mobile device, be sure it is compatible and that it offers the
viewer a positive experience
According to Mark Zuckerberg, the Facebook founder,
approximately one in every seven people on the planet
uses the site to connect to friends. These numbers
don’t include other popular sites such as Twitter and
Youtube. When you take into consideration the sheer
number of people that only use Facebook, you can begin
to understand the importance of social media marketing
to engage a vast target audience
It is believed that social media sites are just as influential
as television ads, if not more. From a single 140
character post on Twitter, you could engage thousands
of people who are interested in your project or message
Tips: The perfect tool to monitor your social media
channels is Hootsuite, also excellent way for distributing
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point, you can send posts to the most popular social hubs
simultaneously. This means you don’t have to visit each
site one-by-one to share your new posts or images. This
tool has a free adaptations for beginners, but paying for the
premium account could be a time-saving investment.
Media channels, so you can simply use them in order to
empower your Personal Branding campaign. For profile
pictures, it is recommended to use a professional image
of yourself. Keep in mind that it should have a clear
background, and a serious body posture. The main focus is
on your face, that’s why it is better to use a portrait picture
and wear a business outfit.
Social Media is the key element for any marketing strategy.
Everybody is using it for personal or business purposes.
Each channel has its category of audience, meanwhile
the audience in which you are interested might be spread
on different channels. The best way to deliver the same
message to all of them is to have an unique and unified
visual identity. When your personal brand is communicated
on Social channels, your main focus is on what your
audience sees, and then on what it reads. That’s why we
created business covers for the most important Social

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There are some patterns which you might need for
introducing trade.Berry in your posts:
Slogan
The platform with a FACE
Mottos which you might use on banners:
“Designed with people in mind”
“A beautiful combination of so many worlds”
“Social Trading as it was supposed to be
from the beginning!”
_ _ E X A M P L E S
Those covers are made to strengthen your Visual
Identity among Social Media channels. Upload them
on your business Social Media channels like Facebook
page, Linkedin, Twitter and Youtube. Keep in mind that
those materials can be also used on other channels, the
dimensions provided will easily fit.

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Facebook Page cover
LinkedIn cover
Twitter cover
YouTube cover

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Link building & SEO optimization
The importance & usage of marketing kit Online Reputation Management (ORM) Link building & SEO optimization
The simplest way to understand what is link building
and what it does, is to think of the meaning of the words.
Basically, it means to tie all links between them: all social
media channels, website and other online resources in
between. Going further, link building is a highly important
SEO (Search Engine Optimization) technique. In SEO
terminology, link building is the process of exchanging
links with other websites and increasing your own site’s
backlinks and quality backlinks.
The most efficient way, but also the simplest way to build
relevant links to your online resources (website, social
media channels, other online materials) is to publish
articles on different blogs which contain hyperlinks leading
to you. It means that you have to find bloggers in your
field, who would write an article regarding your business,
or your brand, etc, and place in those articles links to your
resources. Local blogging is not so expensive, you can
target 10 to 15 blogs per month for a small budget. For
free, you can just make a research on local blogging area,
find relevant articles and start posting comments to those
articles, mentioning your website, or other online resources.
It will slow your efforts in link building, but in the end it
does work. If you have set a decent budget for link building
campaigns, than go for premium media buying - placing
advertorials and press releases in premium local press,
platforms or websites. Those can be expensive at the
beginning, but the results are visible and last in time.
From a technical point of view, your website should also
benefit from on page SEO activities in order to index it
right in search engines. This refers to the link construction
behind your website, and to the keywords used in your
content. If you can cover the part with your content, for
link building is better to get a professional help. Usually the
developers of your website can provide you those services
at an additional cost.

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But it is a one time fee and the role of link building is very
important for your Online Reputation Management.
After you have managed to set all this, you should start
monitoring all your efforts. If you can measure it, than
you can improve it. In Search Engine Optimization,
measurement is critical to success - track data about
rankings, referrals, links, and more. There are specific
Google Tools for monitoring which will help you a lot -
Google Search Console, Google Analytics and Webmaster
Tools. Based on the statistics and on the very complex data
provided, you can start to target your specific audience
which already has interacted with your website and could
be interested in your business. We won’t go into details, but
remember that there are a variety of Google Campaigns
or PPC strategies (pay per click campaigns) that will bring
you closer to your interested audience. There are SEO
professionals that can monitor and run those campaigns
for you and the costs are under your control. It’s up to you
how much budget you want to allocate into this.
It’s not enough to make a personal website and some social
media channels in order to claim that your Personal Brand
Campaign has started. Those are your resources, but you
have to set them in motion, you need an engine which will put
all this at work. SEO techniques are this magic powder that
brings your online reputation to life.
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Here’s some facts about SEO:
The primary goal of SEO is to dominate the entire first
page in Search Engines when somebody is searching
your name
It pushes the negative search results off the page one
(reputation management)
75% of users never scroll past the first page of search results
82.6% of internet users use search
Search and email are the top 2 internet activities
70-80% of users ignore the paid ads, focusing on the
organic results, which are reached due to efficient SEO
strategies
SEO leads have a 14.6% close rate, while outbound leads
(such as direct mail or print advertising) have a 1.7%
close rate
Brands that blog have 434% more indexed pages. And
brands with more indexed pages get far more leads
81% of businesses consider their blogs to be an
important asset to their businesses
Even if the SEO efforts might not be visible at the very
beginning, they are crucial for the whole picture of Online
Reputation Management. This is the invisible hand which
works on your side, considers how search engines work, what
people search for, the actual search terms or keywords typed
into search engines and which search engines are preferred by
their targeted audience. The minimum period for SEO activities
is 6 months, after this period you can see a real improvement
of your brands visibility in online.
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Connect all your social media channels in between,
enroll your links in web directories, set and use keywords
in your content. When working on the development
of your website, don’t omit to ask for on page SEO
implementations. Make a research of local blogosphere,
ask for a price offer and other terms and conditions in order
to get published on their blogs. Take into consideration
premium media buying, at some point you might want
to write a paid press release in order to increase your
brand awareness. Focus on monitoring SEO activities and
establish some low budget campaigns.

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Your goal is accomplished, you have built a strong Online
Reputation, you are easy to find on the internet, there a
lot of good things about you and the conversion rate has
grown. More and more people got your message and they
want to get in touch with you. Your further communication
should be as coherent as before - your audience is
expecting to get in contact with the same professional
person of which they have read on the internet. And here is
the real YOU - they want to get in touch with the real local
trade.Berry’s network leader.
Now Your Core Image will come into play!
We are different and we perceive each person differently.
But in the end, there are common things that we value
about a leader: professionalism, the ability to inspire
others, positive thinking and his clear vision about future
development. In marketing terms, your core image
should reveal the same: force, inspiration, positivism and
coherence in each and every material that has your name on it.
Following those, this chapter is about your presence in
Public Relations (PR) - your professional approach to
make business connections and your way to communicate
directly to masses. As a leader, your mission is to introduce
and to develop the trade.Berry brand in your country. By
this, we mean community events, seminars, conferences
and even face to face meetings with your partners, where
your Personal Brand Image should be communicated
accordingly.
Follow the steps below and build an effective PR for your
personal brand.
Your core image
The importance & usage of marketing kit Your core image

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E-mail signature
The importance & usage of marketing kit Your core image E-mail signature
As most of your business connections will come from the
internet, the easiest way to communicate with them will
be messaging via email. Some of the business deals are
closed without even meeting face to face, which means
that your messages should be at the highest level of
professionalism.
A very important aspect of this kind of communication
is the signature, since it gives a personal touch to your
messages. By giving more of your contact information, you
increase your credibility among your community.
The main purpose is to brand your each and every message sent. You can set this signature to your email address from which
you communicate with your community. This way, it will be
easy even for a new member to reach you and see your other
contact details.

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E-mail signature
Think of the email signature as an electronic business card,
it’s a great opportunity to promote your brand with every
email being sent.
Email signatures should be viewed as a standard part of
every businesses marketing. They are free and perfectly
capable of creating leads and click-throughs to your
website / social media channels over the course of time.
It is your silent “salesperson”
A professional email signature should have a nice and
simple design and, at the same time -remarkable as it is
placed at the end of your message. Check below to see what
information should be included:
First name and Last name:
Position in trade.Berry:
Invitation link:
Email:
Telephone:
Website:
Social Media (icons with direct links to Facebook,
Linkedin, Twitter, Youtube)
Disclaimer
_ _ I M P O R T A N C E _ _ R E C O M M E N D A T I O N S

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E-mail signature
You can use the designs provided below for all marketing
materials ( “PR-core image” chapter). All of them have been
approved by the trade.Berry Marketing Department, you
can only change your personal data and add your logo.
If you want to use another design, it’s mandatory to include
the disclaimer shown below and you should also ask for
the written approval from the Marketing Department.
Email: marketing@tradeberry.com ,estimate time for an
DISCLAIMER
“This material is not trade.Berry property and it holds no liability on the content. trade.Berry is a trading name
owned and operated by R Capital Solutions Ltd., HE 329922, licensed by CySec, 246/14. Trading on margin
involves risk. Make sure you understand the specifications of the instruments and of the market before
As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company,
the usage of the logo without permission is strictly prohibited.

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E-mail signature

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Newsletter
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Newsletter
The importance & usage of marketing kit Your core image Newsletter
It is a branded way of sending mass messages to your
community. Half of your message is already expressed in
the design of your newsletter - “a message from the trade.
Berry community”. Its readers will easily recognise that this
email came from you without even reading it.
The same as the email signature, here you can silently
promote yourself by including a link to your website and
social media channels.
To increase your visibility among the community, an elegant and
easy way of sending invitations or other messages.
You can use the design of the newsletter shown below as an
invitation to an event or as a notification email regarding any of
your activity inside trade.Berry.

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Newsletter
91% of people check their email daily
58% of adults check their email first thing in the morning
It’s a cost-effective solution, let’s not even bother
comparing an invitation sent in a newsletter to a printed
postcard. It’s cheaper to send.
Don’t use a sophisticated design, as your message risks to be
not entirely read or even worse, to be ignored
Highlight the important information, like WHERE, WHEN and at
WHAT TIME the event is taking place, by using a bigger
font size, or a different style text: Bold, Italic, etc
Promptly introduce yourself, the design of the newsletter
already made your introduction by using your logo, and go
directly to the subject, save the receiver’s time, he might also
visit the social media channels
End up with a call to action note, like “Join us!”, “Can’t wait to
meet you!”, “See you on Friday!”, etc

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Newsletter
You can use the designs provided below for the roll-ups,
brochures, flyers and badges which have been approved
by the trade.Berry Marketing Department, you can only
change your personal data and add your logo.
If you want to use another design, it’s mandatory to include
the disclaimer shown below and you should also ask for
the written approval from the Marketing Department.
Email: marketing@tradeberry.com, estimate time for an
DISCLAIMER

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Outbound marketing - Event set up
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Outbound Marketing - Event set up
The importance & usage of marketing kit Your core image Outbound Marketing - Event set up
This is the traditional form of marketing, the opposite
of inbound marketing discussed in the first chapter of
this Guideline book, where you reach your audience
through natural search engine marketing efforts. Printed
advertisements are part of the outbound marketing area
and these are the materials which you will need in the set
up of the community events, seminars and conferences.
Needless to say, the print advertisements are a great way
not only to communicate your message instantly to all of
the guests from the event, but also to boost your brand
awareness. Depending on the nature of the event, you
might need some specific marketing materials.
Make a research in advance for all technical specifications,
and produce them accordingly, as print materials reveals
their quality instantly, each inch makes the difference.
Below we have presented you the most used materials for
indoor events:

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Outbound marketing - Event set up
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Outbound Marketing - Event set up
The importance & usage of marketing kit Your core image Outbound Marketing - Event set up
You can use the designs provided below for the roll-ups,
brochures, flyers and badges which have been approved
by the trade.Berry Marketing Department, you can only
change your personal data and add your logo.
If you want to use another design for print materials, it’s
mandatory to include the disclaimer shown below and
you should also ask for the written approval from
the Marketing Department.
Email: marketing@tradeberry.com estimate time for an
DISCLAIMER

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Outbound marketing - Event set up:
Roll-ups
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Roll-ups
The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Roll-ups
Participating or organizing an event is the perfect
opportunity to get your brand seen by your audience. One
of the most important marketing print materials would be
the roll ups, the easiest way to catch people’s attention
on you brand. Beside the official trade.Berry roll ups, it is
recommended to complete them with your own. Of course,
your name and your network role should be associated with
the trade.Berry’s logo, and you should also include your
website, invitation link and other contact details (email,
social media links, etc). Also, it’s important to make yourself
present by using a professional picture of you on it. Following
those, there is no way of passing unnoticed in this event.
People would like to talk to that person from the roll up. A
perfect way to establish new contacts.
This is a promotional print material used to make your brand
remarkable at an event or in your office. It’s like a bigger business
card, easily observed by anyone who passes by.
In the set up of the event, meetings or as a stand in your office.

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Roll-ups
Roll ups at significant venues to capture large potential
customers - it’s an effective sales tool
Will enhance your brand’s identity
Very flexible, portable and lightweight making them
easy to bring and reuse anywhere, at the same time the
advantages brought by a roll up in the set up of the event
are huge
For all print materials, pay attention at graphics, remember you
are trying to catch people’s attention as they pass by
your banner, and using high-quality graphics will reflect the
professionalism in your business
The pictures used should have big resolution and clear colors
Don’t put a lot of messages on your roll ups, it’s supposed to
be catchy, not irritating
Use the top of your roll up to promote your logo
It is important to have your main message at eye level, this is
most likely to catch people’s attention as they walk past it
Depending on the location of the event, your roll ups might
be installed outside, and because of the weather, wind or other
factors like that, your roll ups should have a specific fastening
system. Just mention the fact that your roll ups are meant to
stay outdoor and the Production firm will know what solutions
to come up with.

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Roll-up

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Brochure
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Brochure
The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Brochure
This is a print marketing tool used to distribute information
about your brand. It’s an excellent way to resume the main
message presented on the roll ups, and also detail it so
your audience can be clear about it. As it is an informative
paper document, its purpose is to introduce yourself: a
short description about you, your professional background
and your position inside trade.Berry. Focus on your role
and tell more about your mission related to trade.Berry
community, explain people why you have chose this project
and present the reasons why you are so determined to
bring it to the highest level - craft your message as a
leader! Then tell more about the trade.Berry’s philosophy
and make it clear to whom does it address: traders,
analysts, introducers and networkers. It’s recommended
to use a layout design that will bring into attention those
4 categories, presenting the advantages and benefits for
each. Also, it’s important to make your contact details
visible, use a call to action message for your invitation link.
Basically, this brochure can be considered a sale script, you
emphasize the major points for which someone should join
the trade.Berry community, and in the same time, you are
defining your position as a leader inside this community.
The brochure is the printed method to spread your message
to a large audience. Its role is to make your public familiar
with the brand you promote, offering informative directions
and building a first impression of yourself. It establishes the
first contact between you and your guests from the event,
highlighting your leader position.

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Brochure
Brochures help capture the attention of potential
customers, especially in the case of small and emerging
business which is on a tight budget
Effective marketing campaigns are all about customer
interactions. Brochures are simply just another way to
interact with your audience and generate leads
In the event set up, a brochure is a mandatory material,
as guests should have all major points noted somewhere
in order to review them after a while and take action
In the set up of the event, the brochures should be handled in
a moment and in a place where the guest could really open
it and read it. It is also recommended to use them before the
beginning of any presentation or performance, so that the
guest is interested in shuffling it.
Also, you can use this brochure in your office, as a presentation
material. Put it in a waiting room ar handle it to your potential
partner after a meeting.
_ _ U S E
Use an impressive front page design, if your brochure is not
appealing from the very beginning, there are small chances
that it will be read
Pay attention to the content and to the layout of the content,
as it should offer a pleasant user experience to your readers,
the information should be easy to find
The texture of the paper and finishing effects made a marked
difference on how well the brochure is received

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Brochure
Use the logo on the front cover and on the back cover, as
well as inside the brochure, where is presented the
crucial information about the trade.Berry’s community
We have designed the Front Cover and the Back Cover for your
brochure, as well as the first content page, and some layouts
for the text. Enjoy crafting your message!
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Brochure

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Flyers
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Flyers
The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Flyers
It is a form of paper advertisement intended for wide
distribution. It resumes the main message presented
on the roll ups, but yet it doesn’t go through detailed
information as the brochure does. It is meant to present
and to remind your public the highlights of the event. The
text of the flyers is short and simple, made to catch public’s
eye on major patterns of the subject, like “trade.Berry for
Traders, Analysts, Introducers and Networkers”. It also has
the role of introducing yourself, but because it is a flyer and
it doesn’t go through all detailed information, go directly to
the point - who are you inside trade.Berry and what
is your mission.
The primary purpose of the flyer is to send your message
in very short time and make your audience aware of your
presence at the event. Also, because a flyer is seen as
a welcoming message, you can include a welcoming
invitation for drinks and snacks before the beginning of the
event. This way, you have guaranteed full read of the flyer’s
information - who wouldn’t want to know where drinks are
served?
Increase your brand visibility by using flyers at an event. Even if
the content of it is not entirely read, your logo and name made
an impression in the first second the flyer was handled. More
than this, people will appreciate the fact that they are guided
from the very beginning, it’s like an welcoming handshake, it
speaks about your etiquette.

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Flyers
Flyers are handled mandatory at the beginning of the event
and during the breaks, but never in the end of it - it would
be a waste of time! Also, it is very important where are the
flyers displayed. If you have opted for stands, put them at the
entrance of the location, in the lobby and in the snack bar.
If there are hostesses, even better, the human interaction is
always a good technique in marketing campaigns - ask them
to handle the flyers to all guests in that location and also to
remind guests that drinks and snacks are on the house.
_ _ U S E
The headline is the most important thing on your flyer, (it
determines whether the flyer will be thrown in the trash or not),
make it catchy!
Don’t use a lot of text, you can express your message in an
image, it catches more attention
Focus on the benefits which a potential member might get by
joining the trade.Berry community
Keep your text short and to the point
Write your website, social media channels and the invitation link
Why Flyer marketing is still so effective to promote your brand?
Some of your guests might not read the flyer at the
beginning, but think that they might make use of it later, the
important thing is that something gets into their hands
Flyers are best small budget marketing campaigns, because
there are less expensive and can be an extremely good way
to sustain your brand visibility
You can use flyers to promote other materials of your brand,
example “use the code from this flyer and download for free
my ebook about regional marketing inside trade.Berry”

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Z-fold flyer
Flyers
Very important for all outbound marketing materials:
use similar designs on roll ups, banners, brochures and flyers,
the core image should be coherent and easy to recognize. All
marketing materials should express the same thing:
your Personal Brand.
You can be very creative in designing a flyer. There are many
ways of folding it, as shown below. You can also download our
editable accordion z-fold flyer.
1) letter / C tri-fold
2) gate tri-fold
3) roll / double gate fold
4) accordion z-fold
5) double (parallel) fold
6) double righ-angle/ French fold
1) 2) 3) 4) 5) 6)
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Badge
The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Badge
You are not alone behind your brand, there is a team that
works hard to build each and every detail of your core
image. Everyone matters and everyone contributes so you
can shine in front of your community - bring them into light!
When you organize or sponsor an event, your team should
be branded accordingly, wearing badges with their names,
positions held and of course, the logo! It not only shows
your transparency in front of your audience, but it also
increase your brand visibility. Literally, they are smiling,
talking, live marketing agents who promote your brand.
Everyone involved in the running of the event, starting with
hostesses, photographer, doorman, to your PR adviser
should be easily recognized by others, making sure that
everything goes as planned. And because your guests need
to know whom to address for any issue, brand your staff!
Branding your staff increases your visibility and gives you
transparency - you show publicly that you have a professional
team behind you. Also, they are your support during the event,
they represent your brand in front of your audience, help
guests with any enquires and make sure that everything goes
as planned.

P O W E R E D B Y
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page
PHASE 1
PHASE 2
Your core image
Badge
PHASE 3
Business Pack
Badge
The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Badge
Use this badges for your team during the event. You can make
public position they hold, like PR adviser, or you can simply call
them “staff / team”.
_ _ U S E
Badge

P O W E R E D B Y
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page
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Business Pack
The importance & usage of marketing kit Your core image Business Pack
This section is designed to provide you full business
package for your office needs and not only. It gives you the
final tuning in your Personal Branding Campaign, your final
step in having each detail covered

P O W E R E D B Y
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page
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Business Pack
You can use the designs provided below for your business
package which have been approved by the trade.Berry
Marketing Department, you can only change your personal
data and add your logo.
If you want to use another design for print materials, it’s
mandatory to include the disclaimer shown below and
you should also ask for the written approval from
the Marketing Department.
Email: marketing@tradeberry.com, estimate time for an
DISCLAIMER

P O W E R E D B Y
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page
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Business card
Business card
Associating your business profile with a trade.Berry brand
increase your credibility among your partners or future
partners inside trade.Berry. If you have displayed a brand
on your business card right next to your name, your
reputation, it’s pretty clear that you believe in that brand
and you co-brand with it.
A business card is basically a tag of you from the business
point of view. The purpose is to give a piece of information of
your contact details to whom you are interested in. On business
meetings or events where you will promote the trade.Berry brand,
you should be recognized as a part of it.
Face to face meetings, seminars, conferences, basically
whenever you find an interesting person to whom you want to
share your contact details.

P O W E R E D B Y
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page
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Business card
Business card
The importance & usage of marketing kit Your core image Business Pack Business card
We all know the importance and the need of a business
card today, but let’s emphasize why you need a
trade.Berry business card:
Even if the person to whom you handle your trade.Berry
business card already knows you, your position inside
the trade.Berry community is something new for him
and in order to state yourself as a leader, each detail of
your presence should confirm that
Your future partners from the very first moment should
see that you associate yourself with the trade.Berry
brand, otherwise your determination in developing a
strong network won’t seem serious to them
If you want to be seen as a professional, keep things straight
and separated: don’t mix your current business position with
the trade.Berry leadership, you’ll got people confused
A trade.Berry business card shows that you are prepared to
be a leader and to teach others

P O W E R E D B Y
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PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Business card
Business card
The importance & usage of marketing kit Your core image Business Pack Business card
Use simple and intuitive design, mention only the
information relevant for a future trade.Berry member:
your name, position, website, telephone, email address and
the most important - your invitation link. There is no need to
mention your other business positions, even if it sounds
great, as soon as it doesn’t change the user’s experience
You can be creative and use unique design symbols or
formats for your business card. Mine, doesn’t even has a
phone number, I only use a QR code for contact details.
Business card
Adrian Mazilu
Business card
Example

P O W E R E D B Y
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page
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Presentation folder
Presentation folder
The importance & usage of marketing kit Your core image Business Pack Presentation folder
As a full business office package, a presentation folder, the
same as a business card, talks about your reputation. Very
often, the business card is embodied in the presentation
folder, so it should be also branded with the same name.
Brand awareness - It is very likely that the person you met with
will leave after your meeting with this presentation folder.
Don’t you want him to remember you again when he will pick up
this folder?
Face to face meetings, seminars, conferences, basically
whenever you need to hand a presentation document or
any other paper to a person, you will need a professional
presentation folder.

P O W E R E D B Y
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page
Presentation folder
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Presentation folder
Presentation folder
You are about to become a leader, so you will meet more and
more new people to whom you will promote the trade.Berry
brand. There are plenty of presentation materials, on which
you will hold your own presentations and meetings. Using a
proper pack , you’ve just made your work easier.
Use premium production details (like selective lake or 3D
prints) that will look unique even on the simplest designs
Ask the production firm to cut the lines for the business card,
so you can handle the folder with the card embodied
_ _ R E C O M M E N D A T I O N S_ _ I M P O R T A N C E

P O W E R E D B Y
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page
Presentation folder

P O W E R E D B Y
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page
PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Letterheads
Letterheads
The importance & usage of marketing kit Your core image Business Pack Letterheads
Following on the business office package, letterheads
are an important detail to fulfill this visual brand identity
campaign. Those letterheads are mostly used for printing on
the presentation document of a brand. Imagine if you have
to send a fax to someone, your personal touch is already on
the paper, in the reader’s mind your band name is already
remembered.
Brand awareness - they come as a support to previous marketing
materials: business card and presentation folder.
To print on any presentation document or other
documentation which will be send to a partner or client.

P O W E R E D B Y
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PHASE 1
PHASE 2
Your core image
PHASE 3
Business Pack
Letterheads
Letterheads
It reveals your care about each and every detail of a correct
and coherent brand image, putting you and your brand in
front of additional prospects
_ _ R E C O M M E N D A T I O N S_ _ I M P O R T A N C E
Beside logo and name, include your contact details and your
invitation link. Don’t use bright colors, as you will frequently print
letterheads and the printer ink will consume very quickly.

P O W E R E D B Y
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Letterheads

P O W E R E D B Y
You have the know-how, the full marketing kit and the support materials to start your Personal Branding
Campaign! Be a leader, take the lead!
If you need different marketing materials for events or online marketing purposes, you are free to design them,
but it is mandatory to ask for the written approval from the Marketing Department.
Email: marketing@tradeberry.com, estimate time for an answer depends on the complexity of the materials.
As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company under
CySec license(nr.246/14, HE 329922), the usage of the logo without permission is strictly prohibited.
My marketing team will continuously produce new promotional materials which have the trade.Berry’s
permission of use. Those can be downloaded from www.sales-am.com and you can simply customize them
with your personal details.
Approval code: PA20160002_trb
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P O W E R E D B Y
The Personal Branding Identity Kit has been
created and developed by my Marketing Team,
whom I would like to thank:.
For any advices and recommendations
regarding the Personal Branding Campaigns,
Events set up, Developing websites and
artwork please contact my Marketing Team
on the email address:
marketing@sales-am.com
Renata Cheptene
PR & Marketing
renatacheptene.com
Bogdan Vetu
Training & Development
bogdanvetu.com
Zalle
Artwork & Design
zalle.co
Credits contribution
76
page

Personal branding identity kit - inside trade.Berry

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