Why B2B companies should consider using Instagram to promote their business and engage with their customers.

2. • Instagram now has over
300 million active users
• 70 million photos are
posted per day
• It has become the
perfect opportunity for
brands to get quick
messages and photos to
their target audiences.
1. Enhance your branding
2. Show your personality
3. It’s not just for product
based businesses
4. Take advantage of user
generated content
5. Drive traffic and grow
your business
WHY SHOULD YOU USE INSTAGRAM?

3. • A recent study by
Forrester Research found
that Instagram users
were; 58 times more
likely to like, comment, or
share a brand’s post than
Facebook users and 120
times more likely than
Twitter users.
HOW DOES INSTAGRAM STACK UP
AGAINST OTHER SOCIAL PLATFORMS?

4. PROFILE OF USERS
• 51% are male
• 49% are female
• 41% are 16-24 years old
• Users are more likely to be in the top income groups

5. FEATURE YOUR CUSTOMERS.
• Use Instagram to take pictures of your customers and show what
the experience with your brand is like.
• Customers are your brand’s greatest advocates and are a great way
to tell your company’s story from the perspective of someone
outside the company.
• You can showcase your brand values while highlighting your
customers’ experience.

6. GET MORE INTEREST IN YOUR EVENTS
• The goal of any event or trade show is to attract people to teach them
about your product and service.
• Instagram can help with it and can give a visualization and location for
your event.
• Most conferences have a hashtag that attendees can follow on Twitter
and Instagram that can be used to show others everything that’s going
on.
• Adding Instagram to your event marketing mix can help you reach more
people, get more people to visit your booth and increase engagement
with your audience.
• Use your booth number.
• Put your booth number on every piece of collateral you give out and
make it easy to find online.
• Customers want a personal experience with a brand that is engaging
and accessible.

7. INFLUENCERS ARE KEY
• The most powerful marketing comes from friends, family, someone
you follow, or someone you trust—we call these people influencers.
• Influencers can create content for a product or idea that will
resonate with your audience and will have a lasting impression.
• A typical influencer can reach upwards of 300,000 people with a
single post, driving not only massive referral traffic to branded
pages but creating real-time advocacy at scale.
• They have ability to tell a truly striking story in that mobile
environment; it’s essential to collaborate with them and tap into
their abilities to work for you.

8. TIPS FOR INSTAGRAM
• Post images that are inspirational
• Don’t be pushy
• Tell the story of the product
• Talk about what the product can give the user
• Share your brands story
• Be creative and interesting
• Engage with key opinion leaders

9. Web: www.routesandbranches.com
Tel: 02032399414
Email:
Jennifer@routesandbranches.com
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