Branding Aiesec
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Branding is important for AIESEC to maintain a consistent identity and message. Strict guidelines ensure the logo and colors are always used properly and do not become distorted. The brand represents the goals and identity of the organization, just like corporate brands represent companies. Respecting the brand means preserving what it stands for and avoiding changes that alter its original meaning. A strong brand with clear guidelines can transform simple products or services into memorable experiences that people desire to be a part of.
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「マーケティング戦略のつくり方とは？」勉強会スライド資料
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The document introduces Hans, the leader of LC ABCDE, who aims to grow his LC disruptively by building partnerships with other LCs. Hans contacts LC FGHIJ and its leader Alina to form a partnership. Alina promotes LC ABCDE but receives few applicants that cannot be approved for their projects due to past history or timeline issues. The document suggests that constant communication, identifying areas for improvement, sharing relevant resources, ongoing promotion, and understanding customers' perspectives are needed to successfully evolve international relations between LCs.
「マーケティング戦略のつくり方とは？」勉強会スライド資料
・講師紹介
・よい戦略とは
・よい戦略に大切な４つの要素
・マーケティング戦略を考える手順
・Webマーケティング戦略のつくり方
・Webマーケターに必要な 3つの資質
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This document provides an induction manual for AIESEC leaders to understand how to induct new members. It outlines that the goal of induction is to help new members understand AIESEC, its goals, and feel confident and excited to start their experience. The key steps of induction include a compulsory Structured Membership Introduction covering AIESEC structure, history, values and the member's role. Members should also learn about their local committee, area, and key skills from their team leaders and LDS. Tools for members to use like Podio and the AIESEC website are also introduced.
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This document discusses value delivery and leadership development in AIESEC. It begins by asking what leadership means for AIESEC and how they will develop it in youth. It then discusses focusing on leadership development model (LDM) delivery to fulfill their promise. The document outlines what exchange participants want from their experience and how AIESEC can deliver a good experience through LDM. It describes the 4 qualities of the leadership model - empowering others, solution oriented, self aware, world citizen. It discusses using Net Promoter Score to measure value delivery and outlines support available for value delivery such as the Entity Control Board.
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Examples from AIESEC in Colombia demonstrate how providing incentives, setting IXP goals, and tracking systems can result in over 250 member reintegrations and raises of over 50 global intern
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We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
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Branding Aiesec
- 1. BRANDING AIESEC! WHY SHOULD WE BE BRAND ALIGNED?
- 2. You always hear us say: “ You should not change our brand!” “ AIESEC has to be brand aligned!”
- 3. DO YOU KNOW WHY? DO YOU KNOW IT’S IMPORTANCE?
- 4. Let us show you how it works with some tips and images!
- 5. Have you ever seen something like this around? Mc Donald’s??
- 6. To protect this to happen, there’s a guideline !
- 9. Sometimes you can change the position of your logo...but look carefully...it’s not always apropriate!
- 12. Even colours have a “meaning to be” in branding
- 13. Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.
- 14. If you are using blue , then you cannot use it in red and it’s vari ants ! ONLY when permited by its colour scheme!
- 15. Typografy and size of the letters should be respected too! There’s a type of letter and a minimum size to be valid as a logo!
- 16. The brand you are using has to represent your goals!
- 18. Curiosity: Do you know where the nike logo came from? La Victoire de Samothrace (The greek godess of victory)
- 20. Some simple rules... Don’t change logo’s originals; Don’t add different meanings to it; Don’t change the writting; Don’t distort the logo; Don’t change the colour of the logo, nor it’s background!
- 21. Can you change your I.D. number? Can you rip it off and change your picture? Can you change your I.D. colour as you wish?
- 22. SO WHY COULD YOU CHANGE AIESEC’S BRAND IF IT’S OUR IDENTITY?
- 24. But then why should we respect our BRAND?
- 27. Into a moment of experience!
- 28. Eating...
- 29. Into a fun time!
- 30. Dressing up...
- 32. Moving...
- 33. Into status!
- 34. Thirst...
- 35. Into life style!
- 36. A bag...
- 38. Walking...
- 39. Into victory!
- 40. Comunication...
- 41. Into design!
- 42. Leadership...
- 43. exchange...
- 44. Social impact...
- 45. INTO...
- 50. OUR BRAND REPRESENTS WHO WE ARE!