In this 20 minute webinar, Kit Cramer, JD, walks lawyers through some crucial considerations surround the creation and updating of a law firm's logo. Kit enjoyed a twenty year career as a copywriter and creative director on multiple Fortune 500 brand accounts for advertising agencies in Chicago, San Francisco and New York City. His branding work has been reviewed in Creativity magazine, Stuart Elliott’s advertising column in The New York Times, and in The Wall Street Journal. Original Lawlytics Webinar presented by Kit Cramer, and can be found with transcript at: http://www.lawlytics.com/webinars/lawfirmtaglines.

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Your Law Firm’s Logo
The Mark Of A Great Brand
LawLytics Webinar Series
09/12/13

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lawlytics.com/webinars/new
Every Thursday, 1pm EST
Please Join Us!

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Today’s Webinar
Is Meant To Get
You Thinking

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Madison
Avenue,
1960’s

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Original
Mad Men

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An Ad
Campaign That
Changed An
Industry

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What Was Once
Doyle, Dane,
Bernbach…

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I’m No
Don Draper
I
mean,
seriously,
have
you
seen
a
picture
of
me?!

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This Is Not
A Logo

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What’s Makes A
Logo Great?
When you see a great logo, you know what it stands for.
It helps to have a huge marketing budget to
paste the logo’s image all over the world.

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A Great Logo
Can Inspire Us
To Act

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Feels Different

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Even Great
Logos Evolve

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Through The
Years, Brands
Have Evolved
Their Logos
To Simply Be
Their Names

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The World
Renowned
Striding Man
(He’s always welcome in our house!)

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Your Logo
Needs To
Walk The Walk
Scotch Drinkers Had Mixed Feelings About The Change
To Johnnie Walker’s Striding Man Logo In 1996

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A Logo Must
Be Versatile

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A Logo Can
“Live” In A Lot
Of Places

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Some Brands
Have Always
Used Their
Name As The
Basis For Their
Logo

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One Trend
These Days Is
For Logos To
Simply Be The
Name Of The
Company

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Some
Competitive
Brands Have
Logo Wars

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Some Brands
Modify Their
Logo For A
Different
Audience

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Every Once in
Awhile, A Logo
Achieves
Legendary
Status

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What Has
Been Seen
Can’t Be
Unseen

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Logos:
They’re Not
Rocket Surgery

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It’s Important
To Remember:
Let’s Not
Over-Think
This Thing!

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Ta-Dah!
Really?

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Designing A
New Logo
Should Not Be A
Sisyphean Effort

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Old-School,
Conservative,
Corporate

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Add Color &
Shape To Give
Your Name-
Based Logo
More Character

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A Tagline, If It
Really Says
Something, Can
Add Character
To A Logo

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An Icon Can
Help Anchor
Your Logo, As
Well As Add
Character &
Meaning

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Gavels,
Columns &
Scales Can
Help, If Handled
In Unique Ways

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But When You
Use A “Stock”
Icon, It Shows

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Opportunity Is
Everywhere
Around You
• What does your law firm stand for?
• What do our competitors stand for?
• Does your name say it all? If so, that’s your
logo. Treat it (design it) wisely.
• Could your logo benefit from an icon or other
design treatment to highlight your practice
area or philosophy?
• Could a tagline help your logo stand apart
and attract more potential new clients?

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Next
Week:
“An
Introduc,on
To
Web
Content
Strategy”
LawLy>cs.com/webinars/new
Every
Thursday,
10am
PST
LawLytics
Thursday
Webinar
Series

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kit@lawly>cs.com
#lawly>csu
Questions
&
Comments