Syncremedies is an integrated medicine service that brings together the best of Allopathy, Ayurveda and Homeopathy to offer the most effective treatment for any chronic ailment. We are the only provider bringing together 3 forms of medicine for treatment of patients’ health concern. With importance given to overall health and wellness, each treatment plan is customized with recommendations around diet, exercise and medication aspects to improve well-being. But why is integrated medicine the “right” treatment choice? Syncremedies was born out of empathy after seeing numerous patients struggle through their illness without knowing how or what would be the best option for their ailment. Patients’ today struggle through their illness without knowing how or what would be the best option for their ailment. Despite all the existing knowledge and ease of access to information they are often victim to long term ill health. Patients rarely know, what form of medicine might be best suited for them. They most often go with what people advise them on, rather than any objective information. Eventually getting stuck in a circle of medications, therapies and treatments, giving them sub-par relief. Syncremedies answers all your questions! – Will the Ayurveda doctor know about my Allopathic medicines? – Is Allopathy the BEST Option for me? – Can I take Allopathic & Homeopathy/Ayurveda medicines together? – Will I have side effects due to the medicines? – Should I consult Allopathy doctor or try Ayurveda/ Homeopathy? – Is there anything I can do to maintain my health & wellness? On the flip-side, the amount of medical knowledge that exists also is paramount. Knowledge based on history, research, wisdom, and years of education – knowledge always intended to heal; however, since the healers came from various backgrounds and different schools of thought, knowledge became limited within their circles. Each form of medicine, be it Ayurveda, Homeopathy or Allopathy has a “best” we could leverage to our benefit, thereby taking stride in the wonderful world of integrated medicine. We at Syncremedies are here to offer the advantages of “all the good” from various modalities, minimize side effects, use more effective medications and use therapies that have a long term goal. We are here to help you take your path to better health!

1. VERSION 1
JANUARY 2015
Brand Guidelines © SyncRemedies
BRAND
GUIDELINES
SyncRemediesYour Path to Better Health
Designed By patternbees

2. Brand Guidelines © SyncRemedies
INTRO
IDENTITY
Logo
Logo Clear Space
Logo Placement
TYPOGRAPHY
Print Typeface
Web Typeface
GRAPHIC ELEMENTS
Color Palette
DESIGN EXAMPLES
Business Communications
CONTENTS
Logo Colors
Logo Misuses
Designed By patternbees

3. Brand Guidelines © SyncRemedies
WELCOME TO THE NEW SYNCREMEDIES
BRAND GUIDELINES. THESE GUIDELINES EXIST
TO MAKE US LOOK CONSISTENTLY AWESOME!
FOLLOW THESE GUIDELINES AS YOU CREATE
MARKETING MATERIALS, INTERNAL AND
EXTERNAL COMMUNICATIONS.
OUR DESIGN FOUNDATION
Our brand is more than our logo. It is a design scheme
made up of a number of core elements and guiding
principles that combine to create a distinctive look and
feel that is immediately recognisable as SYNCREMEDIES.
This guide will help to familiarize you with the core
brand elements to assist you in designing and producing
dynamic and powerful communications with a degree of
flexibility.
Designed By patternbees

4. Brand Guidelines © SyncRemedies
THE LOGO
IDENTITY
Designed By patternbees

5. Brand Guidelines © SyncRemedies
OUR LOGO
Here it is again—our logo. Our logo is the
most visible element of our identity—a
universal signature across all SyncRemedies
communications. It’s a guarantee of
quality that unites our diverse products and
services.
We use the same version in print, on screen,
and on the side of our buildings. It’s simple.
Easy to understand. No drop shadows, no
Our logo is a bold, simple, graphic
statement. It signifies a touchpoint, and a
connection.
The logo is made up of three elements: the
symbol, the logotype and the tagline.
While it is a simple logo, we must treat
it nicely. The following pages cover the
correct usage to ensure the logo always
looks its best.
SyncRemediesYour Path to Better Health
Symbol Logotag
Logo
Logotype
Designed By patternbees

6. Brand Guidelines © SyncRemedies
EVERYONE NEEDS A
LITTLE PERSONAL SPACE
LOGO CLEAR SPACE
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
100% Clear space
100%
To ensure that our signature versions are clearly
visible in all applications, surround them with
and other elements that might cause visual clut-
ter—to maximize the recognition and impact of
our identity.
To ensure the integrity and legibility of the logo
lock-ups, the area directly surrounding them
should be protected.
When the logotype or full name is used, a clear
space of 100% the symbol’s height should be
maintained.
Designed By patternbees

7. Brand Guidelines © SyncRemedies
EVERYTHING IN ITS
RIGHT PLACE
LOGO CLEAR SPACE
We like to avoid placing the logo smack
dab in the middle of an area.
On any given format—landscape or
vertical—the preferred logo placement is
in any corner position, or center aligned
at the right or left.
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
Center position.
Corner position.
SyncRemediesYour Path to Better Health
Centering the logo
looks generic and
predictable
: (
Much better
: )
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health

8. Brand Guidelines © SyncRemedies
LOGO ON DIFFERENT
BACKGROUNDS
White logo on color backgrounds
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
When using the logo on a
color background, both the
appear white. The logotype
should never appear in colors.
symbol and logotype should
Designed By patternbees

9. Brand Guidelines © SyncRemedies 12
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
SyncRemediesYour Path to Better Health
DON’T create a logo lockup with text DON’T rearrange the logo elements.
DON’T stretch the logo DON’T create a gradient logo
DON’T rotate the logo
SyncRemediesYour Path to Better Health
DON’T use non-approved colors
DON’T add a drop shadow to the logo
DON’T outline the logo
Sync
Remedies
Your Path to Better Health
PLEASE DON’T...
To maintain the integrity of the SYNC
REMEDIES logo, and to promote the
consistency of the brand, it is important
to use the logo as described in these
guidelines.
The examples shown here illustrate
possible misuses of the SYNCREMEDIES
logothatshouldbeavoided.
SyncRemedies
Your Path to Better Health
Designed By patternbees

10. Brand Guidelines © SyncRemedies
TYPOGRAPHY
IDENTITY
Designed By patternbees

11. Brand Guidelines © SyncRemedies
ROUNDED
FRIENDLY
SIMPLE
CLEAR
ELEGANT
PRECISE
GEOMETRIC
A FRIENDLY FACE
MULTICOLORE(Regular) &
GOTHAM ROUNDED IS OUR TYPEFACE.
WE USE IT IN TWO WEIGHTS—
BOLD AND MEDIUM.
Typography is an important aspect of
our brand identity. Our typographic style
contributes to our distinctive aesthetic.
The typography usage examples on the
following pages should be followed to
ensure all of our communications appear
consistent.

12. Brand Guidelines © SyncRemedies
MULTICOLORE REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — &*#@?!/+(.,:;)
OUR TYPEFACE:
USE IN LOGO
MULTICOLORE Regular is used in our LOGO.
GOTHAM ROUNDED BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — &*#@?!/+(.,:;)
OUR TYPEFACE:
USE IN PRINT
Gotham Rounded Bold is used for all
headlines and titles.
GOTHAM ROUNDED MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — &*#@?!/+(.,:;)
Gotham Rounded Medium is used
standard body-copy.

13. Brand Guidelines © SyncRemedies
OUR TYPEFACE:
USE FOR WEB
Since Gotham Rounded is currently
not available as a webfont, we have
substituted it with a close alternative
called Open Sans.
As with Gotham Rounded, we use the
Bold weight for headlines, and Medium
for body copy.

14. Brand Guidelines © SyncRemedies
COLOR PALETTE
GRAPHIC ELEMENTS
Designed By patternbees

15. Brand Guidelines © SyncRemedies
OUR CORE COLORS
ARE WHAT GIVE US OUR
PERSONALITY. WE’RE
BRIGHT, BOLD, AND
COLORFUL.
R 243
G 116
B 32
HEX #F37420
R 231
G 106
B 36
HEX #E76A24
R 45
G 186
B 219
HEX #2DBADB
R 39
G 175
B 229
HEX #27AFE5
COLORS PALETTE
Color is an effective, powerful and instantly
recognisable medium for visual communications.
To convey the brand personality and brand values,
there is a sophisticated colour palette.We have i
ntroduced a palette which includes both a fresh,
lively orange, and rich, mature Blues.
Designed By patternbees

16. Brand Guidelines © SyncRemedies
STATIONERY
Designed By patternbees

17. Brand Guidelines © SyncRemedies
Envelope and Business Cards
T: +91 94813 46570
M: +91 94813 46570
E: arjuncrao@gmail.com
W: www.syncremedies.com
A: # 304, Skyline Chalet Apartments,
Dewan Madhavrao Road, Basavangudi, Bangalore 560004.
T: +91 94813 46570
M: +91 94813 46570
E: arjuncrao@gmail.com
W: www.syncremedies.com
A: # 304, Skyline Chalet Apartments, Dewan Madhavrao Road, Basavangudi, Bangalore 560004.
Dear Sir,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry's standard dummy text ever since the 1500s, when an unknown printer took
a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry's standard dummy text ever since the 1500s, when an unknown printer took
a galley of type and scrambled it to make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was
popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,
and more recently with desktop publishing software like Aldus PageMaker including versions of
Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry's standard dummy text ever since the 1500s, when an unknown printer took
a galley of type and scrambled it to make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was
popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,
and more recently with desktop publishing software like Aldus PageMaker including versions of
Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry's standard dummy text ever since the 1500s, when an unknown printer took
a galley of type and scrambled it to make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset
sheets containing Lorem Ipsum passages, and more recently with desktop publishing software
like Aldus PageMaker including versions of Lorem Ipsum.and more
recently with desktop publishing software like Aldus PageMaker including versions of Lorem
Ipsum.
Digital letterhead template
Dr. Arjun Rao,MBBS, MBA
Founder & CEO
T: +91 94813 46570
M: +91 94813 46570
E: arjuncrao@gmail.com
W: www.syncremedies.com
Why are we doing this?
Lack of collaboration and communication between doctors from
different forms of medicine translates into ineffective disease
management.
Why are we doing this?
Lack of collaboration and communication between doctors from
different forms.
Why are we doing this?
Lack of collaboration and communication between doctors from
different forms.
INTEGRATED,Lack of collaboration and communication
SyncRemediesYour Path to Better Health

18. Brand Guidelines © SyncRemedies
If you’ve just read these guidelines, you have
our appreciation. It means you share our belief
in details and quality. We know applying these
we tell in all our SYNCREMEDIES communications
will be stronger for it.
Thank you.
DESIGN MATTERS
Designed By patternbees