Branding
•Download as PPT, PDF•
0 likes•252 views
Brand identity defines an organization by conveying its distinctive attributes through a consistent look, feel, tone and voice. It strengthens messaging, paves the way for new relationships, and provides commitment. Key brand elements include name, position, promise, personality, tone, story, and associations. Developing a brand identity is a multi-step process involving research, concept development, design, and implementation across marketing vehicles.
Report
Share
Report
Share
![What is Brand Identity? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Twin Translations The Entrepreneurial Linguist
1. The document provides lessons from business school for entrepreneurs in the translation field, focusing on marketing, economics, accounting, entrepreneurship, and negotiating basics.
2. Key marketing lessons include differentiating yourself from competitors, building your brand, and developing relationships with customers and colleagues.
3. On pricing, the document advises against competing on price and to set prices based on value rather than costs.
4. Accounting lessons emphasize watching expenses and properly invoicing clients.
5. Entrepreneurship lessons stress the importance of relationships and giving back to the industry.
6. Negotiating advice includes being confident, firm, and knowing your bottom line
10 step sales process
This 10 step sales process will help you map out the most efficient and effective way to target prospects, generate leads, nurture prospects and close more sales.
Marketing on a budget
The document provides an overview of 10 low-cost marketing strategies for businesses on a budget. It discusses public relations including writing press releases, advertising through local newspapers and radio, web marketing strategies like search engine optimization, direct marketing through targeted mailings, business planning, market research, print promotions, word-of-mouth marketing, and training staff to be brand ambassadors. The document emphasizes that good marketing does not need to be expensive and provides many free or low-cost tactics.
Value Proposition
This document discusses the importance and process of developing an effective value proposition. It defines a value proposition as a clear statement outlining a company's unique value-creating features. It then outlines a 10 step process for discovering a value proposition, including starting with core competencies, studying customers, turning competencies into values, analyzing competition and trends, identifying a core value, building a value chain, articulating the proposition, and testing it. Developing a strong value proposition can help businesses stand out and communicate their unique benefits to customers.
Customers For Life
The document provides tips for turning one-time customers into lifelong customers. It emphasizes starting with the right employees who have strong customer service skills. Exceptional customer service involves being nice, doing the job right, and quickly resolving issues. Ongoing employee training and continually improving operations are important. Businesses should gather customer feedback and market back to existing customers, who are less expensive to retain than acquiring new ones. The overall goal is to keep the company top of mind for customers' future needs and referrals.
Checklist for hiring to company culture by Heebo
Hiring based on company culture is important for strengthening an employer brand and making future hires easier. When hiring, companies should profile the position, company purpose and culture. They should storytell about company needs, culture and opportunities. Companies should share job postings internally and externally to engage networks and find the best cultural fit, even if skills need some training. All candidates should be treated kindly throughout the hiring process to build a positive reputation.
Onva Consulting - An Overview
This is Onva Consulting. We help companies earn more revenue from existing customers and attract new customers at less cost
Cardone University
Grant Cardone Sales Training University. The #1 sales training platform on the internet today. Real-time solutions for sales meetings, training, troubleshooting, hiring, customer service and motivation.
Recommended
Twin Translations The Entrepreneurial Linguist
1. The document provides lessons from business school for entrepreneurs in the translation field, focusing on marketing, economics, accounting, entrepreneurship, and negotiating basics.
2. Key marketing lessons include differentiating yourself from competitors, building your brand, and developing relationships with customers and colleagues.
3. On pricing, the document advises against competing on price and to set prices based on value rather than costs.
4. Accounting lessons emphasize watching expenses and properly invoicing clients.
5. Entrepreneurship lessons stress the importance of relationships and giving back to the industry.
6. Negotiating advice includes being confident, firm, and knowing your bottom line
10 step sales process
This 10 step sales process will help you map out the most efficient and effective way to target prospects, generate leads, nurture prospects and close more sales.
Marketing on a budget
The document provides an overview of 10 low-cost marketing strategies for businesses on a budget. It discusses public relations including writing press releases, advertising through local newspapers and radio, web marketing strategies like search engine optimization, direct marketing through targeted mailings, business planning, market research, print promotions, word-of-mouth marketing, and training staff to be brand ambassadors. The document emphasizes that good marketing does not need to be expensive and provides many free or low-cost tactics.
Value Proposition
This document discusses the importance and process of developing an effective value proposition. It defines a value proposition as a clear statement outlining a company's unique value-creating features. It then outlines a 10 step process for discovering a value proposition, including starting with core competencies, studying customers, turning competencies into values, analyzing competition and trends, identifying a core value, building a value chain, articulating the proposition, and testing it. Developing a strong value proposition can help businesses stand out and communicate their unique benefits to customers.
Customers For Life
The document provides tips for turning one-time customers into lifelong customers. It emphasizes starting with the right employees who have strong customer service skills. Exceptional customer service involves being nice, doing the job right, and quickly resolving issues. Ongoing employee training and continually improving operations are important. Businesses should gather customer feedback and market back to existing customers, who are less expensive to retain than acquiring new ones. The overall goal is to keep the company top of mind for customers' future needs and referrals.
Checklist for hiring to company culture by Heebo
Hiring based on company culture is important for strengthening an employer brand and making future hires easier. When hiring, companies should profile the position, company purpose and culture. They should storytell about company needs, culture and opportunities. Companies should share job postings internally and externally to engage networks and find the best cultural fit, even if skills need some training. All candidates should be treated kindly throughout the hiring process to build a positive reputation.
Onva Consulting - An Overview
This is Onva Consulting. We help companies earn more revenue from existing customers and attract new customers at less cost
Cardone University
Grant Cardone Sales Training University. The #1 sales training platform on the internet today. Real-time solutions for sales meetings, training, troubleshooting, hiring, customer service and motivation.
Business Plan for Interpreters - Tips & Strategies
The document provides tips and strategies for freelance interpreters on starting their own business, including writing a business plan that covers their business profile, marketing research, marketing plan, and finances in order to find and attract clients through both agencies and directly. It also offers advice on working from home, flexibility as a freelancer, and resources for further information.
Employer branding
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Writing an effective brief - Panteion University, Ad & PR Lab
Writing a brief: how to ask your client for the information you need on a project and how this can be translated to an effective creative brief to your agency
Elements of a print ad
The document outlines the common elements of print advertisements, including the header, image, body, call to action, and contact information. The header attracts attention and communicates key benefits. Images create curiosity and show what readers will learn. The body elaborates on the header and builds interest in the product. The call to action leads readers to take a specific action, like visiting the store. Finally, the contact information tells readers how to get in touch with the business.
Basic New Mindset Sales Training course Part 4
The document provides tips for salespeople to effectively engage with clients through questioning, active listening, presentations, and written proposals. Some key points covered include:
1) Using open-ended questions that make people think and clarify their needs and priorities in order to gain commitment and partnership.
2) Employing active listening techniques like maintaining eye contact, suppressing your own feelings, and taking notes to fully understand the client's perspective.
3) Creating compelling presentations and written proposals through thorough preparation, rehearsal, visual aids, and understanding different learning styles to maximize information retention.
4) Qualifying leads at exhibitions through quick questioning to determine a prospect's needs, budget, and decision-making authority.
Guide to b2 b sales prospecting
This document provides a guide for winning new business in a tough economy. It discusses the importance of prospecting, identifying targets, and using a structured sales process and pipeline. The sales process involves steps like targeting prospects, prospecting, qualifying opportunities, presenting solutions, negotiating, closing deals, and account management. An effective sales process creates opportunities and more predictable results if executed correctly. It also discusses defining an ideal customer profile, networking, prospecting methods, preparing for and conducting sales meetings, and tips for proposals. Maintaining a sales pipeline that tracks opportunities through different stages is key to success.
Brand promise 3
The document discusses brand promises and how to develop and deliver on them. A brand promise is a statement that identifies what customers should expect from interactions with a company's products, services, and people. It conveys the company's character rather than just describing what it does. Developing an effective brand promise involves determining a company's value proposition, points of differentiation, brand attributes, and a concise promise statement. Delivering on the promise requires brand "proof points" where customers experience the promise through all touchpoints like websites and stores. The brand performance model and life cycle help ensure internal consistency and management over time to maintain credibility of the brand promise.
My Portfolio presentation
The document summarizes the student's placement experience at Barratt Developments, a major UK housebuilder. It discusses (1) Barratt's business activities and market position, (2) a SWOT analysis of the company, (3) the student's role as a Marketing Assistant, (4) the skills developed during the placement, (5) how the experience influenced module choices and career goals, and (6) advice for future placement students.
Creative_Brief_Template (2)
This document provides a template for a creative brief to guide the development of a communication initiative. It outlines 11 sections to include in the brief: 1) concise background on the brand, product, market and competitors; 2) the issue or opportunity driving the need to communicate; 3) the specific role and desired outcome of the communication; 4) the target audience; 5) the main idea and key takeout; 6) reasons to believe the idea; 7) the recommended tone of voice; 8) the desired consumer reaction; 9) the communicational structure across media; 10) guidelines for creative execution; and 11) a tentative timeline and roles of involved parties. The brief is intended to provide essential information to direct the agency
The Sales Workshop
At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them
Customer centric workshop
The document describes a customer centric workshop hosted by MacInnis Marketing. The workshop aims to help companies create a customer-centric culture by defining their values and mapping out the customer journey. Participants review the business model, set goals, and gain insights from customer and employee surveys. Employees learn how their roles impact customers. The full-day workshop, which includes games and team building, maps the customer experience and identifies areas of focus. Participants leave with worksheets, templates, and a written marketing plan to improve customer experience and build an aligned employee culture.
TACE 2009 "Making the Sale"
A TACE 2009 breakout session. Selling for contract training + role play activity.
Focus on selling in tough economic times.
How to create an employer brand that resonates
This document provides guidance on developing an effective employer brand. It discusses how companies can connect with customers and employees through their brand, and the importance of aligning employer brand values with the overall company brand. It offers tips for embedding values into hiring, training, communication, and benefits. Regular feedback from employees and customers helps ensure the employer brand is achieving its goals of attracting and retaining the right people. Employees are identified as the best brand advocates when they feel engaged and believe in the employer value proposition.
Anthony Cole Training Group Client Reviews II
The document summarizes reviews from clients of Anthony Cole Training Group (ACTG), praising the impact of ACTG's training programs. A director said ACTG's personality assessment was the most accurate they had seen. A CEO said ACTG helped their sales leaders and people execute a consistent selling process, contributing directly to revenue growth. A bank chairman said ACTG's training focuses completely on setting up calls/visits and performing on calls with prospects and clients, using a different engaging approach. A VP said the sales techniques introduced by ACTG helped their organization differentiate itself and significantly rise in performance rankings.
How to Conduct a Highy Effective Job Search : Gary Erikson
The document provides guidance on preparing marketing materials and developing a marketing plan to find a new job. It recommends doing research on target companies and contacts, preparing a professional summary, resume, and cover letter, developing a list of companies and individuals to network with, and following up regularly. The closing emphasizes that preparation, self-marketing through networking, interview skills, and persistence are key to finding a new position.
Brand personality
The document discusses brand personality, image, and knowledge. It defines brand personality as how consumers perceive a brand and how it differentiates itself. Understanding brand personality helps select effective marketing messages and partnerships. It enables brands to deliver a consistent experience that connects with consumers. Brand personality traits like assertiveness versus sexiness distinguish Mercedes and BMW. The document also provides examples of taglines for various Indian banks that help create their distinct brand personalities.
Finance and pricing
This document provides an overview of key financial planning concepts including pricing methods, sales forecasting, profit and loss forecasting, and cashflow forecasting. It discusses cost-oriented pricing, determining costs, sales assumptions, calculating costs per unit, competitor pricing, and creating forecasts for sales, profits, and cashflow to plan business finances. The goal is to help understand essential financial metrics and strategies for setting prices, projecting revenues and costs, and managing business cashflow.
Audrey Strong Resume 1
Audrey Strong is an experienced customer-facing representative seeking a sales role. She has over 10 years of experience in sales, marketing, merchandising and customer service. She has a proven track record of increasing annual gross sales by 5-14% in her current role as a sales representative. She holds a Bachelor's degree in Apparel Merchandising from Auburn University with minors in Business and International Affairs.
Customer journey mapping seminar
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
Ppt article 10
The document discusses different strategies for online business success, including blogging, SEO, social media, and content creation. It states that blogging frequency and businesses' social media reach are strongly correlated with increased traffic and leads. It also recommends creating more online content to attract more traffic and leads.
my profile
Manoj Joshi discusses his 20 years of experience asking the question "What do you want?". His career has involved various roles such as brand manager, strategy planner, copywriter, director, and editor. He provides several case studies of projects he has worked on, including launching new brands, revitalizing existing brands, and creating advertising campaigns. He emphasizes the importance of creating innovative and relevant concepts that blend artistic and analytical skills.
Branding the Merger, Merging the Brands
The document discusses branding strategies for mergers and acquisitions. It notes that less than half of mergers in the 1980s and 1990s created shareholder value, and nearly 80% of mergers do not earn back their costs. Successful mergers require integrating visions and values between companies through clear communication. The branding of the merger is critical to reassure employees and customers during a time of uncertainty. The document provides eight principles for branding a merger, including leveraging the corporate brand, exploiting initial interest through announcements, and communicating the business logic of the deal to stakeholders.
More Related Content
What's hot
Business Plan for Interpreters - Tips & Strategies
The document provides tips and strategies for freelance interpreters on starting their own business, including writing a business plan that covers their business profile, marketing research, marketing plan, and finances in order to find and attract clients through both agencies and directly. It also offers advice on working from home, flexibility as a freelancer, and resources for further information.
Employer branding
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Writing an effective brief - Panteion University, Ad & PR Lab
Writing a brief: how to ask your client for the information you need on a project and how this can be translated to an effective creative brief to your agency
Elements of a print ad
The document outlines the common elements of print advertisements, including the header, image, body, call to action, and contact information. The header attracts attention and communicates key benefits. Images create curiosity and show what readers will learn. The body elaborates on the header and builds interest in the product. The call to action leads readers to take a specific action, like visiting the store. Finally, the contact information tells readers how to get in touch with the business.
Basic New Mindset Sales Training course Part 4
The document provides tips for salespeople to effectively engage with clients through questioning, active listening, presentations, and written proposals. Some key points covered include:
1) Using open-ended questions that make people think and clarify their needs and priorities in order to gain commitment and partnership.
2) Employing active listening techniques like maintaining eye contact, suppressing your own feelings, and taking notes to fully understand the client's perspective.
3) Creating compelling presentations and written proposals through thorough preparation, rehearsal, visual aids, and understanding different learning styles to maximize information retention.
4) Qualifying leads at exhibitions through quick questioning to determine a prospect's needs, budget, and decision-making authority.
Guide to b2 b sales prospecting
This document provides a guide for winning new business in a tough economy. It discusses the importance of prospecting, identifying targets, and using a structured sales process and pipeline. The sales process involves steps like targeting prospects, prospecting, qualifying opportunities, presenting solutions, negotiating, closing deals, and account management. An effective sales process creates opportunities and more predictable results if executed correctly. It also discusses defining an ideal customer profile, networking, prospecting methods, preparing for and conducting sales meetings, and tips for proposals. Maintaining a sales pipeline that tracks opportunities through different stages is key to success.
Brand promise 3
The document discusses brand promises and how to develop and deliver on them. A brand promise is a statement that identifies what customers should expect from interactions with a company's products, services, and people. It conveys the company's character rather than just describing what it does. Developing an effective brand promise involves determining a company's value proposition, points of differentiation, brand attributes, and a concise promise statement. Delivering on the promise requires brand "proof points" where customers experience the promise through all touchpoints like websites and stores. The brand performance model and life cycle help ensure internal consistency and management over time to maintain credibility of the brand promise.
My Portfolio presentation
The document summarizes the student's placement experience at Barratt Developments, a major UK housebuilder. It discusses (1) Barratt's business activities and market position, (2) a SWOT analysis of the company, (3) the student's role as a Marketing Assistant, (4) the skills developed during the placement, (5) how the experience influenced module choices and career goals, and (6) advice for future placement students.
Creative_Brief_Template (2)
This document provides a template for a creative brief to guide the development of a communication initiative. It outlines 11 sections to include in the brief: 1) concise background on the brand, product, market and competitors; 2) the issue or opportunity driving the need to communicate; 3) the specific role and desired outcome of the communication; 4) the target audience; 5) the main idea and key takeout; 6) reasons to believe the idea; 7) the recommended tone of voice; 8) the desired consumer reaction; 9) the communicational structure across media; 10) guidelines for creative execution; and 11) a tentative timeline and roles of involved parties. The brief is intended to provide essential information to direct the agency
The Sales Workshop
At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them
Customer centric workshop
The document describes a customer centric workshop hosted by MacInnis Marketing. The workshop aims to help companies create a customer-centric culture by defining their values and mapping out the customer journey. Participants review the business model, set goals, and gain insights from customer and employee surveys. Employees learn how their roles impact customers. The full-day workshop, which includes games and team building, maps the customer experience and identifies areas of focus. Participants leave with worksheets, templates, and a written marketing plan to improve customer experience and build an aligned employee culture.
TACE 2009 "Making the Sale"
A TACE 2009 breakout session. Selling for contract training + role play activity.
Focus on selling in tough economic times.
How to create an employer brand that resonates
This document provides guidance on developing an effective employer brand. It discusses how companies can connect with customers and employees through their brand, and the importance of aligning employer brand values with the overall company brand. It offers tips for embedding values into hiring, training, communication, and benefits. Regular feedback from employees and customers helps ensure the employer brand is achieving its goals of attracting and retaining the right people. Employees are identified as the best brand advocates when they feel engaged and believe in the employer value proposition.
Anthony Cole Training Group Client Reviews II
The document summarizes reviews from clients of Anthony Cole Training Group (ACTG), praising the impact of ACTG's training programs. A director said ACTG's personality assessment was the most accurate they had seen. A CEO said ACTG helped their sales leaders and people execute a consistent selling process, contributing directly to revenue growth. A bank chairman said ACTG's training focuses completely on setting up calls/visits and performing on calls with prospects and clients, using a different engaging approach. A VP said the sales techniques introduced by ACTG helped their organization differentiate itself and significantly rise in performance rankings.
How to Conduct a Highy Effective Job Search : Gary Erikson
The document provides guidance on preparing marketing materials and developing a marketing plan to find a new job. It recommends doing research on target companies and contacts, preparing a professional summary, resume, and cover letter, developing a list of companies and individuals to network with, and following up regularly. The closing emphasizes that preparation, self-marketing through networking, interview skills, and persistence are key to finding a new position.
Brand personality
The document discusses brand personality, image, and knowledge. It defines brand personality as how consumers perceive a brand and how it differentiates itself. Understanding brand personality helps select effective marketing messages and partnerships. It enables brands to deliver a consistent experience that connects with consumers. Brand personality traits like assertiveness versus sexiness distinguish Mercedes and BMW. The document also provides examples of taglines for various Indian banks that help create their distinct brand personalities.
Finance and pricing
This document provides an overview of key financial planning concepts including pricing methods, sales forecasting, profit and loss forecasting, and cashflow forecasting. It discusses cost-oriented pricing, determining costs, sales assumptions, calculating costs per unit, competitor pricing, and creating forecasts for sales, profits, and cashflow to plan business finances. The goal is to help understand essential financial metrics and strategies for setting prices, projecting revenues and costs, and managing business cashflow.
Audrey Strong Resume 1
Audrey Strong is an experienced customer-facing representative seeking a sales role. She has over 10 years of experience in sales, marketing, merchandising and customer service. She has a proven track record of increasing annual gross sales by 5-14% in her current role as a sales representative. She holds a Bachelor's degree in Apparel Merchandising from Auburn University with minors in Business and International Affairs.
Customer journey mapping seminar
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
What's hot (19)
Business Plan for Interpreters - Tips & Strategies
Business Plan for Interpreters - Tips & Strategies
Writing an effective brief - Panteion University, Ad & PR Lab
Writing an effective brief - Panteion University, Ad & PR Lab
How to Conduct a Highy Effective Job Search : Gary Erikson
How to Conduct a Highy Effective Job Search : Gary Erikson
Viewers also liked
Ppt article 10
The document discusses different strategies for online business success, including blogging, SEO, social media, and content creation. It states that blogging frequency and businesses' social media reach are strongly correlated with increased traffic and leads. It also recommends creating more online content to attract more traffic and leads.
my profile
Manoj Joshi discusses his 20 years of experience asking the question "What do you want?". His career has involved various roles such as brand manager, strategy planner, copywriter, director, and editor. He provides several case studies of projects he has worked on, including launching new brands, revitalizing existing brands, and creating advertising campaigns. He emphasizes the importance of creating innovative and relevant concepts that blend artistic and analytical skills.
Branding the Merger, Merging the Brands
The document discusses branding strategies for mergers and acquisitions. It notes that less than half of mergers in the 1980s and 1990s created shareholder value, and nearly 80% of mergers do not earn back their costs. Successful mergers require integrating visions and values between companies through clear communication. The branding of the merger is critical to reassure employees and customers during a time of uncertainty. The document provides eight principles for branding a merger, including leveraging the corporate brand, exploiting initial interest through announcements, and communicating the business logic of the deal to stakeholders.
Ppt article 10
The document discusses starting an online business with just a website, mobile, and laptop. It suggests focusing on building the website, engaging customers, and providing good customer service in the first year as you learn the business. Content creation and social media can help drive traffic and leads to the website business.
Brand buildingadvertsingseminar3
The document outlines the structure and content of a seminar on brand-building advertising. The seminar is divided into six parts covering branding concepts, brand-building advertising, consumer products, consumer durables, services, and corporate brands. It provides examples and models to explain branding, the role of advertising in brand building, and differences in advertising approaches for various product categories. Self-tests are included for participants to apply the concepts. Case studies of brands like Amul, Santoor, and Captain Cook Atta are also summarized.
COULD A MOBILE APP BOOST MY BUSINESS?
COULD A MOBILE APP BOOST MY BUSINESS?
Small businesses need to start taking the mobile Web seriously in hand. According, 80 percent of smartphone and tablet owners have used their mobile devices at some point in the purchase process. The most common use for a smartphone was finding a store, followed by checking the price, researching and reading product reviews, and using lists while shopping.
If your target market is on the mobile app boost Web that means your business needs to be there too. And with the rise in apps, identifying and building an app that appeals to your customers can help you get noticed, build brand recognition and keep customers coming back for more.
Building apps 3 things to consider
Apps have come a long way since building one required either a computer school degree or Rs.15,000 to hire a developer. Still, small business owners need to be savvy with their marketing efforts. Here are three things to keep in mind when deciding if an app is right for you and your business.
1. Where is my audience?
smartphones are more common among consumers who are well educated, financially comfortable and under the age of 45. If your business targets senior citizens, an app might not be the way to go. If you cater to college students, it’s practically a no-brainer.
2. Is my app useful?
Apps help people get things done. Or, in the case of Angry Birds, avoid getting things done. If you’re an event planner whose clients have a hard time staying on budget, you might create an app that helps track expenses. If you’re a designer, you might create an app that allows clients to play with color schemes or rearrange furniture layouts. Start by identifying what your clients want and then figure out how you can provide it.
3. What kind of app do I need?
Even without web developer training, you can make a few basic decisions about your app that will help you figure out where to go next.
Bec doms ppton introduction to product management
This document provides an overview and structure of an introduction to product management course. The course covers topics such as what is a brand, brand equity, and brand management. It is structured into three parts that cover the brand management system, building brands, and managing brands across markets. The goal of the course is to learn how to manage brands and marketing programs to create brand equity and competitive advantage for products and services.
Portfolio Pornapar Wongchonimit
This document is a portfolio for Pornapar Wongchoanimit which provides details about her personal and professional experience. It outlines her education at Chulalongkorn University where she studied motion pictures and photography. It also lists her work experience in creative and strategic planning roles at various advertising and media companies since 2005. Her roles and responsibilities included developing marketing campaigns, producing videos, and managing projects.
Branding
This document summarizes a seminar presentation on branding. It defines what a brand is, including that it differentiates products from competitors. It discusses how branding works on an emotional level for customers through examples of Coke and Pepsi. It also outlines different branding strategies like co-branding, national brands, private labels, and generic brands. The presentation describes key brand elements, the branding process, costs of branding, and keys to a successful brand like consistency and guidance to employees. Examples are given of celebrity brand ambassadors for Thums Up, Pepsi and Coke in India. The conclusion emphasizes that branding creates a personality and life for products and is essential for marketplace success.
Leonito Credential Final
Leonito Vietnam Presentation 2008 provides an overview of Leonito, a social marketing and communications company based in Vietnam. The presentation outlines Leonito's services including branding, advertising, activation, and public relations. It discusses Leonito's vision, mission, values and approach to creative communications strategies tailored for Vietnam's populations. Examples of projects include developing branding for multinational companies, localizing a UK health clinic brand for Vietnam, and creating a new wine bar brand that became very popular.
10minutesto1.com - Full Service Marketing Communication Agency
10minutesto1.com is a Gurgaon based full service communication agency. We undertake conceptualisation, designing and implementation of all your communication needs. Be it communication consultancy, public relations, web development & designing , social media, designing, editorial requirements, audio-visuals or anything else which needs to be communicated to your target audience, 10minutesto1 is your partner.
We are a team of young but experienced professionals from varying backgrounds with a passion to deliver. We bring a fresh outlook and complete solutions that will help you communicate your message effectively to your target audience.
For more information please visit -
http://www.10minutesto1.com/
Branding And Designing
The document discusses brand identity and its key elements. It defines brand identity as a unique and consistent look, feel, tone, and voice that is conveyed through all communications and defines the distinctive attributes of an organization over time. The key brand elements that make up an identity are outlined as the brand name, position, promise, personality, tone, story, and associations. The document then provides steps for developing a brand identity, determining how to apply it across different marketing vehicles, and keys to building successful brands that strengthen employee loyalty and attract customers.
Study on Brand awareness of Mahindra & Mahindra Tractors
Mahindra & Mahindra is a major tractor manufacturer in India. It began operations in 1945 assembling jeeps and later expanded into tractor manufacturing in 1965 through a joint venture. Today it is focused on becoming a world leader in the tractor business. The document discusses Mahindra's history and profile, the Indian tractor market, and the role of tractors in Indian agriculture.
Thesis
This document provides an abstract for a bachelor thesis on effective brand building using McDonald's Corporation as a case study. The thesis will examine branding concepts and theories and analyze McDonald's brand building process to understand how it created such an extraordinary brand. It will explore what a brand is, approaches to brand building, brand equity and drivers, and models for assessing brands. It will then analyze McDonald's brand equity drivers, marketing activities, struggles and successes over time. The thesis aims to show how important it is for companies to have a well-thought-out branding strategy and understand the brand building process in order to control how their brand is perceived by consumers.
Brand ppt
A brand is a name, symbol or design that identifies a company's products and differentiates them from competitors. It creates an emotional connection with customers. Developing a strong brand identity involves defining key brand elements like the name, promise, personality and visual style. Building a brand takes careful planning and consistency across all communications to create memorable and positive associations over time.
2013 State of the Internet
The document summarizes charts from Mary Meeker's report on internet trends, including the rise of mobile and decline of print media, the dominance of Android and Apple in smartphones, increasing photo sharing on Snapchat and declining desktop Facebook usage with rising mobile usage, and the growing importance of mobile and sharing in internet usage globally. It concludes by providing a link to the full report.
Telecom
The document discusses basic telecommunications concepts and emerging technologies. It covers transmission methods, signaling, switching, voice and data networks. It raises issues around regulation and standards. It also discusses the internet, challenges around the "last mile" of connectivity, and management issues moving forward as networks continue advancing and converging.
Novedades PCI DSS v 2.0 y PA-DSS v 2.0.
Presentación de Miguel Ángel Domínguez de Internet Security Auditors en la que se explicaron las novedades de las versiones 2.0 de las normas PCI DSS y PA DSS
Viewers also liked (19)
10minutesto1.com - Full Service Marketing Communication Agency
10minutesto1.com - Full Service Marketing Communication Agency
Study on Brand awareness of Mahindra & Mahindra Tractors
Study on Brand awareness of Mahindra & Mahindra Tractors
Similar to Branding
Marketing pr services
The document discusses the importance of branding for marketing and PR. It defines branding as a promise that is consistently kept and creates a unique personality for an organization. Key elements of branding include the brand name, position, promise, personality, tone, story, and associations. Successful branding requires determining the purpose and cost for different marketing vehicles, following a multi-step process, and keeping the brand consistent internally and externally.
Branding for Local Businesses
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
The Essentials of Brand Building
A brand is like a positive prejudice people have towards your product or organization. It helps your business build preference, loyalty and recommendation. But a brand is also a management tool, helping your organization to speak with one voice across the many touchpoints. And finally, a brand is the purpose that unites your employees around a common cause beneficial for customers. This presentation shows what what is needed to become a great brand, create a solid brand strategy, and a branded customer experience.
Module 3-lec4-4
This document summarizes key concepts about branding on the web from a lecture. It defines branding and discusses the importance of developing brand identity, equity, and uniformity online. It notes challenges like protecting brands from misuse as information spreads quickly online. The document outlines best practices for building successful brands, including choosing brand elements, developing a brand strategy in steps, and maintaining consistency. It emphasizes the importance of differentiation, relevance and perceived value in online branding.
Branding as a Business Tool
This document discusses branding for parks and recreation agencies. It defines what branding is, which is the ability to influence public perception and behavior through creating emotional attachments to an agency's offerings. Strong branding has several benefits, such as making marketing easier and commanding premium pricing. The document provides tips for agencies to identify their brand through their mission and values, build a brand identity with elements like logos and color schemes, and train staff to consistently convey the brand promise in all interactions. The goal of an effective branding strategy is to clearly communicate an agency's purpose and offerings in a memorable, focused way that resonates with customers.
Initiative Public Relations Branding
Brand identity defines an organization by creating a unique and consistent look, tone, and feel across all communications. It conveys the organization's distinctive attributes and builds awareness and attitudes towards the organization. Developing a strong brand identity strengthens messaging, increases employee commitment, and is essential to business success. Creating an effective brand identity involves determining key brand elements, developing marketing vehicles that showcase the brand appropriately for different contexts and audiences, and implementing branding steps including research, concept development, and visual identity creation. Maintaining consistency internally and externally and refreshing the brand over time are keys to successful branding.
Spa Manager Training Ewa Goos
1. The document discusses building customer knowledge and branding to create loyal customers.
2. It emphasizes understanding customers through segmentation and analyzing their attitudes, values and behaviors.
3. A customer strategy is created to optimize profitability by delivering the right offerings to customers through the right channels.
Response Marketing Capabilities
The document summarizes the services provided by an integrated marketing agency called The Energy Source. They take a full-service approach to marketing and offer strategic planning, branding, creative services, production, digital/mobile marketing, advertising, promotions, and public relations. They aim to develop custom programs that drive results for clients through an understanding of objectives and a customer-centric approach.
Branding for the Unknown.pptx
Questions that every Entrepreneur has about his business?
- Who are the key competitors, what can you learn from them, what will it take to outperform them?
- What is the value that you promise to deliver to the customer?
- Why will your target market believe your promise?
- What does the consumer desire and how will you uniquely fulfill that desire?
- What is the fundamental purpose behind your business – that inspires all in the organisation?
- How will the business evolve over time?
- What is your backbone – what is negotiable and what is not?
- How do you present yourself
Brand name
Branding is important for business success and involves establishing positive associations with a brand through tools like positioning, design, marketing and advertising. It should inform all business decisions. The branding process involves five phases - defining and assessing the brand, holistic strategic planning, developing a creative approach, executing the plan, and measuring results. Brand extensions involve using an existing brand name to enter new product categories or markets in order to leverage brand equity and increase profits, but they also carry risks like confusing consumers or hurting the parent brand's image if not executed properly.
Introduction To Export Marketing
This document provides guidance on developing an effective marketing message for international buyers. It stresses that the message should address the specific problems and needs of the target market in a way that promotes an emotional reaction and builds trust. A good message is the linchpin of marketing activities. The document outlines steps to create a message, including identifying target problems and pains, presenting your solution as a cure, and proving your solution works with testimonials and case studies. It also discusses using various communication channels like written materials, meetings, trade shows, and ongoing relationships to convey the consistent marketing message.
Creating Your Personal Brand by Bill Lane
The document discusses how to build a personal brand by following similar principles as building a company brand. It recommends starting with introspection to identify your core values. Then define your role, standards, and style to create a brand promise and pillars that reflect who you are. Being distinctive, relevant and consistent through all interactions will strengthen your personal brand over time. The document provides tips for various aspects of personal branding like appearance, listening, note-taking, and follow-up.
Marketing Strategy Versus Marketing Plan
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
Secrets of powerful B2B communications| Ed Field - Maverick Marketing
This document discusses powerful B2B communications and marketing strategies. It recommends developing clear positioning, value propositions, and visual styles. Content should be comprehensive, engaging and move people to action. A three-phase approach is outlined: 1) Define position and plans, 2) Create clear content, 3) Bring plans to life consistently across all touchpoints. Content marketing and search marketing are highlighted as two successful tactics. Implementing the strategies requires leadership, investment, talent, trust, principles, work and time for long-term success and growth.
GJL Brand Presentation
This document discusses the importance of building a strong brand and outlines the key components involved. It defines a brand as encapsulating all that a company is and defining its place in the world. An effective brand has a foundation, visuals, voice and promise that together create meaningful and lasting relationships with consumers. The document recommends starting with developing a strong brand foundation by identifying the brand persona, values, benefits and promise to guide all branding strategies and ensure consistent delivery on the brand message.
Driving Targeted Website Traffic to Generate Leads
A two hour workshop on driving leads into your website. It starts high-level and then dives deep into strategy (there is a paired workbook).
Duct Tape Marketing - Act/Swiftpages Seminar
The document outlines building an effective marketing system for lead generation using five forms of programs: net new, nurture, PR, current customer, and referral. It emphasizes generating know, like, and trust among prospects to drive trial of products/services. Social media is presented as an amplifier for content to engage audiences across different platforms. An overarching system is recommended to consistently implement tactics on a quarterly, weekly, and daily basis to manage the marketing efforts.
Reaching Your Market
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
How to Make Writing Your Day Job
Copywriting workshop designed for the Writer's League of Texas. Includes an introduction to copywriting (writing for business), who's hiring, professional qualities, and the most profitable writing projects.
Centennial Brand Sept 19 2005
The document discusses branding for Centennial and proposes recommendations. It provides background on branding experience and understanding when joining Centennial. Key points include defining a brand, case studies of other companies' branding evolution, work done to date at Centennial including research and logo concepts, and a recommendation to evolve Centennial's branding over 12-15 months starting with corporate materials. Feedback from initial piloting is shared.
Similar to Branding (20)
Secrets of powerful B2B communications| Ed Field - Maverick Marketing
Secrets of powerful B2B communications| Ed Field - Maverick Marketing
Driving Targeted Website Traffic to Generate Leads
Driving Targeted Website Traffic to Generate Leads
Recently uploaded
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaPCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Recently uploaded (20)
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Branding
- 16. US Mint
- 17. US Mint
- 18. US Mint
- 19. US Mint
- 20. US Mint
- 24. Corporate
- 25. Keller and Heckman LLP
- 26. Linklaters, LLP
- 27. Linklaters, LLP
- 28. Fox, Bennett & Turner
- 29. Fox, Bennett & Turner
- 30. Global Services
- 31. Global Services
- 32. Global Services
- 33. The QED Group
- 34. The QED Group
- 35. The QED Group
- 36. The QED Group
- 37. Education