Centennial Brand Sept 19 2005

Centennial Branding Discussion September 19, 2005 Setting A Direction & Moving Forward

Meeting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My Understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take A Moment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Take A Moment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Thought ,[object Object],[object Object],[object Object],[object Object]

What Is A Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],True, And More

What Is A Brand? ,[object Object],[object Object]

What Is A Brand? ,[object Object]

A Brand Is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ask A Kid ,[object Object],[object Object]

Holds True ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Know the Brand Prefer the Brand Trust the Brand A Brand Is

Case Example: It’s Just Air The Competition & Perceptions Industrial Gases Industry

Case Example: It’s Just Air Or Is It More? Evolved From Evolved To

Brand Promise: ,[object Object],[object Object],[object Object],[object Object],[object Object],Case Example: It’s Just Air http://www.airproducts.com/TellMeMore/indexmovie.htm

Case Example: It’s A Card The Competition & Perceptions Credit Card Industry

Case Example: It’s A Card Evolved From Evolved To Or Is It More?

[object Object],[object Object],[object Object],[object Object],[object Object],Case Example: It’s A Card Brand Promise: http://www.mylifemycard.com/commercials/spot5/index.html

Our Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Starting Point Our Mission is to by providing high quality, responsive construction and facility operations services with empowered professional employees Build relationships that withstand the test of time Exceed our customers’ expectations by keeping our promises and honoring our commitments And customer satisfaction is the measure of our success

More Input Centennial’s Value Statement

[object Object],The Brand Promise

B rand Pillars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Lead–ins ,[object Object],[object Object],[object Object],[object Object]

Tag Line ,[object Object],Brings the idea that we are about execution of solutions for our customers, and as we perform we growing our bond between the customer and Centennial.

Logo Today History, Time, Commitment, Experience???? Process, Movement, Interlocking Hands???? Could be negative, limiting???? ?

Why Green? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation Brand Color Palette

Pilot Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Approach ,[object Object],[object Object],[object Object],[object Object]

Centennial Brand Sept 19 2005

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