Download to read offline
More Related Content
Brand yourself4.0
- 1.
- 2. About AdInk • Advertising club at Northwest • Our purpose is to help students interested in advertising learn about advertising •Two big events: • AAF-KC’s Career Day • Off Broadway • Guest speakers, agency visits, networking opportunities, professional portraits, real world experiences.
- 3. About me • Interactive Digital Media: New Media major, Advertising minor • AAF-KC foundation scholar x2 •Events attended: • AAF-KC Career Day • Gas Can Creative Conference • NWMSU Career Day and Mock Interview Day • Current position: Digital Intern with Eagle Communications in St. Joseph
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13. Résumés • One page with references on separate page • Cater résumé to job you are applying for •Use action/power words • Leave photos off • Keep high school information off unless you are one in a million Power Words: Trained Built Introduced Strengthened Directed Oversaw Improved Planned Managed Increased Solved Initiated
- 14. Résumés • Readability > Creativity • Go outside of word template •Don’t be afraid to have more than one • Ask for help • Career Services • Academic Advisers • Mentors
- 15. Résumés • Be aware of: • Your audience •Computer programs reading your résumé • Font issues (always use PDF) • Colors and graphic elements
- 16.
- 17.
- 18.
- 24.
- 25.
- 28. Networking • Hand those business cards out! • When talking to professionals, be smart about what you talk about. •What is your favorite thing about the place you work? • Describe the culture of your workplace • Who are your clients (research this before networking events) • Be genuinely interested in what they are saying if you don’t want to work there. Networking tip: Networking is difficult at first, but get out of your shell and I promise you won’t regret it. What’s the point? You are cultivating relationships. People know people who know people.
- 29.
- 30. Traditional Portfolios • Up to 10 pieces • Leave out high school work •Purchase professional book Digital Portfolios • Use same pieces as traditional • Upload word documents via Scribd.com • Showcase additional, more flashy work • Add personal “flair”
- 31. Digital Portfolios • Purchase branded URLS • NC.ME is giving out FREE domains for people with .edu email addresses •Create mobile site • Templates make it easy • Unless you want to write script then you shouldn’t use template. Portfolio sites: Weebly Wix Squarespace Blogger Flavors.Me Shown’d deviantART PortfolioBox Tumblr Flickr
- 32.
- 33. Contribute to conversation Personalize profile Make yourself easily searchable Social Media • Ambra Benjamin, Recruiter at Facebook • “I care less about what (potential hires) are saying but more about who is following them” •Social profiles and résumés • Contribute to conversations with companies that you might apply or work for in the future Post frequently
- 34. LinkedIn • Digital resume •Connect with people you network with About.Me • Networking • Put shortened link in your email signature Behance & Dribble • Post creative projects • Share ideas Twitter • Follow industry influencers • Contribute to conversations Facebook • Share links to relevant stories • Keep content clean and semi-professional Before posting on ANY site, stop and think. “Would my grandmother like to see this?”
- 35. LinkedIn • Customize your url • Get involved in groups •Share relevant articles • Show examples of your work • Send messages to people you are not connected to • Request introductions • Recommendations/Endorsements For networking:
- 36. Twitter • Get professional headshot taken (With AdInk!) • Search and follow hashtags •Search for jobs by location, titles and hashtags • Show knowledge and interest • Keep up with relevant trends in the industry
- 37. BrandYourself.com • SEO for your website • Points added and bumped with free version •Bump more posts with paid version
- 38. Itchin’ for more? • Twitter - @NW_AdInk • Facebook – NW AdInk •Portfolio tips website: Nwjobs.blogspot.com/p/portfolio- tips.html • A copy of this presentation will be available at adink.org/BrandYourself Our first meeting is TONIGHT at 4pm in Meeting Room A #AdCats
- 39.