Brand Yo'Self

BRAND YO’SELF
Presented by the Advertising Club of
NWMSU, AdInk
Sunday, November 11, 2012

MEET THE A-TEAM
Rachel Wood, senior
Applied Advertising/Commercial Agriculture
@Ad_AgCombo
Haley Lewin, junior
Interactive Digital Media
@HaleyLewin
Brittany Parker, junior
Interactive Digital Media/Advertising
@britteparker
Tim Gillissen, senior
(from the Netherlands)
@TimGillissen
Erin Funk, senior
@erinfunk

SO... WHAT’S BRANDING?
we’re relating it to professions in advertising, marketing, creative,
broadcasting, journalism, public relations, etc.
defined as: “a trademark, a mark of ownership, a label, an impression,
making a brand or an identity”
using and showing your name, your talents, your abilities consistently on
everything you display professionally

BRANDING IN REAL LIFE

WHY IS IT IMPORTANT?
makes you look awesome!
can help land you an internship or job
will help an employer remember you
will come in handy for professional events like today

WHY ARE WE SITTING HERE?
feast your eyes on:
-tangible portfolios
-online portfolios
-resumes
-business cards

“OLD SCHOOL” PORTFOLIO
cater to what you want to do when you grow up
keep all assignments from major-related stuff including papers, research,
designs, photography, etc. but leave the grade off
use 6 to 10 pieces, put your strongest first and include extra copies of your
resume and references
purchase a “book” from an art supply store or use a 3-ring binder

“OLD SCHOOL” PORTFOLIO

“NEW SCHOOL” PORTFOLIOS
this could be your first and only impression with an employer
the sky’s the limit
can upload documents through Scribd.com
include your 6 to 10 pieces from the “old school” portfolio and add a few
extra key assignments from major-related stuff worth sharing

“NEW SCHOOL” PORTFOLIOS

STUDENT WEBSITE

WORDPRESS.COM

WORDPRESS: BEHIND THE SCENES

WEEBLY.COM

WEEBLY: BEHIND THE SCENES

GOOGLE SAYS YOU’RE A CRIMINAL
Brandyourself.com
helps with your Search Engine Optimization and Google ranking

GO AHEAD, SHOW YOUR STUFF
networking and job opportunities
Behance.net
Dribbble.com

RESUMES
stick to one page
stop focusing on your high school accomplishments and jobs older than the
iPhone
readability > creativity
again, cater to what you want to do when you grow up
try to have as many eyes as possible see it

RESUMES

BUSINESS CARDS
for creating them, a few websites exist:
-Moo.com ($15 for 50)
-VistaPrint.com (250 free*)
-GotPrint.com ($10 for 100)
customizable designs and shapes
estimate one to two weeks for arrival so plan ahead

MOO.COM (YES, LIKE THE COW)

VISTAPRINT.COM

GOTPRINT.COM

NETWORKING
Hey, I just met you and this is crazy, but
here’s my business card
hire me, maybe?

THEY DON’T BITE (USUALLY)
when you’re talking with professionals, what should you ask?
-what’s your favorite thing to do at work?
-describe the culture of the workplace
-who are your clients?
-some company successes in the last couple of years
-some challenges a person in their position faces
be genuine, nice, confident, professional and thankful!

COME ON DOWN!
did you fall asleep? sucks for you...
-a copy of this slideshow is on AdInk.org/Brandyourself
want to touch our stuff?
-examples are available for show and tell at the front of the room
-or visit nwjobs.blogspot.com/portfolio-tips
follow AdInk on Twitter @NW_AdInk

Brand Yo'Self

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