This document outlines Kevin Lee's personal brand exploration and development plan. It includes sections on his identity, profession, target audiences, goals, skills, competition, brand position, networking, professional development, and references. The overall aim is to establish Kevin's brand as a creative and rebel archetype who provides creative consulting and content creation services to help others bring their dreams to life through superior customer service.

1. PERSONAL BRAND EXPLORATION
Kevin Lee
Project & Portfolio I: Week 1
November 7, 2021

2. IDENTITY
Kevin Lee is a unique brand of an
upcoming brand were ideas and
dreams are expressed freely in a
safe and understood place.
Growing up the rural south and
being raised by a single
Grandparent helped me to better
understand how to navigate the
world.

3. PROFESSION
Potential Job Titles:
• Public Relations Specialist
• Marketing Specialist
• SEO Specialist
BRAND ARCHETYPE - With an
emphasis on quality and attention to
detail. I best exemplify the Rebel
and Creative archetypes by thinking
outside of normal content practices.
Content Specialist for Marketing

4. Youth, Teens, and Businesses
TARGET AUDIENCE
Jordan Bryant-Williams
Outreach Plan:
• Will contact the individual via email and LinkedIn about the
opening position
• Become more visible and in the workforce pool.
Red Mountain Events Inc.
Creative Circle
Outreach Plan:
• Gather a larger connection base on LinkedIn.
• Contact to this company will be made via LinkedIn
• Following Graduation, contact will be explored via phone
and email about the job opening.
Digital Marketing Specialist
Gary Wu Outreach Plan:
• Communicate via email and phone via text/voice
• After Graduation, contact will be made to this person for
intern and mentorship
Chief Executive Of
fi
cer at
TotalMax Homes
Entry Level Marketing Coordinator

5. GOALS
Short Term: (Immediately After Graduation, YEAR 1)
• Get placed in a successful career
fi
eld opening.
‣ Get Hired
‣ Establish a signi
fi
cant online presence.(via
LinkedIn, Personal Website,
Mid Term: (YEAR 1-2)
• Gain experienced in all types Marketing practices.
‣ Become pro
fi
cient in HTML, PhotoShop, and
Adobe Suite)
‣ Join a professional Marketing Association
Long Term: (YEAR 3+)
• Develop brand speci
fi
c practices to separate my
brand from others.
‣ Increase social media followings on all branded
accounts.
‣ Use custom brand speci
fi
c wording and styles for
promoting and networking.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
SEO Optimization
SOFT
HARD
Novice / Adept / Expert
Image/Video Editing Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Web platform development
SOFT
HARD
Novice / Adept / Expert
Editing Software Novice / Adept / Expert
Communication Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I promise to create exciting content to further
grow my brand, express myself and develop
creative skills.
PROMISE

8. CREDENTIALS
Work Experience:
• Walmart: Self Check Out Host
• Sam’s Club: Customer Service Specialist
• Applebee’s: ToGo Specialist
• Waitr: Delivery Driver
Education:
• Certi
fi
cate of Digital Marketing
• Full Sail University (2021)
Awards:
• Applebee’s: Top Store in Region by Volume
• Walmart: Employee of the Month
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Zoë O
Industry Experience:
• 1 year
Education:
• NYU
Leadership Experience:
• Ceti
fi
cate of Management
• Bumble
Skills and Pro
fi
ciencies:
• Campus Director
Kevin Lee
Overall Online Presence:
• 500+ connections with 2,000+ followers
• Proven track record.
• Grade: 99 out of 100
Industry Experience:
• ~ 3 months
Education:
• Full Sail University(2021)
Leadership Experience:
• Sectionleader in Highschool
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• 1 connection with 0 followers
• No professional headshot or webpage
• Grade: 50 out of 100

10. COMPETITION
Jacob Dorfmeister
Leadership Experience:
• Honors
• Air Force
Kevin Lee
Industry Experience:
• 11 months
Education:
• University of Oklahoma Class of 2023
Skills and Pro
fi
ciencies:
• Leadership
• Research
Overall Online Presence:
• 400+ connections
• Professional headshot.
• Grade: 99 out of 100
Industry Experience:
• ~ 3 months
Education:
• Full Sail University(2021)
Leadership Experience:
• Sectionleader in Highschool
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• 1 connection with 0 followers
• No professional headshot or webpage
• Grade: 50 out of 100

11. BRAND POSITION
For individuals who need a spark of creative
inspiration and
fl
air, I provide creative consulting
with superb customer service because everyone
deserves to get their dreams brought to life no
matter their vision.
“KOOLSCO”
-REBEL

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Strategies Summit for Public Agencies In
Government
• December 2021 | Online/TBA
• Internet Marketing Association
‣ 2022 - TBA
Digital Marketing
• Primary Content: Posters, Videos, and Photos. I plan to
become a Content creator for the arts and modeling long term.
• Primary Tools: Sites such as TikTok, Instagram, and Twitter
will be used. Adobe Suite, WordPress and Canva will be my
primary tools starting off.
• Website: My digital portfolio site will serve as a primary base of
contact and as a visual resume for my clients
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have had a very tough time attempting to
fi
nd a
knowledgeable mentor. No successful encounters to date.
Formal Education
• Full Sail University(2021)
Technical Skills
• SEO - 2020
• Adobe Software - 2021
• Microsoft Of
fi
ce -2019
Soft Skills
• Communication
• Customer Service
• Time Management
• Speech Recognition

14. YOUR NAME
If you are ever in need of professional content creator, I can create the same
results in half the time. In fact if you, look at my website you will see how I can
fi
t your style.
“

15. REFERENCES
Cardona, L. (n.d.). What is branded content? de
fi
nition, advantages & examples. Cyberclick. Retrieved November 7, 2021, from https://www.cyberclick.net/numericalblogen/what-is-branded-content-de
fi
nition-advantages-and-examples.
Feldman, B. (2014, March 24). Make a name for yourself: 11 personal branding power tips. Social Media Today. Retrieved November 7, 2021, from https://www.socialmediatoday.com/content/make-name-yourself-11-personal-branding-power-tips.