The document summarizes a marketing plan created for St. Denis Party Center to help increase their wedding reception bookings in 2012. The plan included developing a new logo incorporating a maple leaf, updating flyers and handouts, identifying multi-media advertising opportunities, creating a new professional brag book, and ensuring consistent branding messaging. As a result of this work, St. Denis now has a cohesive branded look and message across all their materials to attract new clients and book more weddings in 2012.